How Xcentric Services helped Pearl Continental build awareness and engagement for its Band Baja Barat campaign through a focused digital strategy.
The client is a top-notch 5-star hotel in Pakistan, which has gained its niche in the industry because of its reputation for luxury. Their grand banquet halls and outdoor marquees, as well as their world-class hospitality facilities in six cities in Pakistan, were established, but the venue booking funnel needed to be advertised and promoted in a modern way. It was brought on to manage the execution of multi-channel social media and paid lead campaigns while generating venue inquiries for its high-level event verticals.
—Initial Milestone
The signature ‘Band Baja Barat' promotion resulted in high-value inquiries, and the campaign positioning was introduced into the brand's luxury event spaces.
01
Crafted a unified digital marketing strategy
Optimized lead forms to capture leads and process inquiries
Produced specific materials
Organized bundled arrangements
—2nd Milestone
We adjusted tracking configurations for the main domain and the booking portal to ensure accurate data collection during peak booking times.
02
Set up GTM & Meta Pixel through conversions API
Enabled analytics monitoring and audit of events
Immediate form submissions
Optimized loading times of images and media on event landing pages
—3rd Milestone
Our media specialists created special conversion campaigns for couples, families, and business organizers throughout the key regions.
03
Segmented ad sets within Meta Ads Manager
Pulled high-intent keywords to deploy search ad strategy
Created social engagement-based retargeting lists
Created a series of video ads
—4th Milestone
We continuously optimised ad copy, post times and presentation, based on users' active responses and developing and optimizing social media profiles.
04
End-to-end event tracking with GTM and GA4
Conducted routine Meta Suite & Google Ad campaign review
Crafted content for social media platforms
Applied feedback from inquiries
—Initial Milestone
The signature ‘Band Baja Barat' promotion resulted in high-value inquiries, and the campaign positioning was introduced into the brand's luxury event spaces.
Crafted a unified digital marketing strategy
Optimized lead forms to capture leads and process inquiries
Produced specific materials
Organized bundled arrangements
—2nd Milestone
We adjusted tracking configurations for the main domain and the booking portal to ensure accurate data collection during peak booking times.
Set up GTM & Meta Pixel through conversions API
Enabled analytics monitoring and audit of events
Immediate form submissions
Optimized loading times of images and media on event landing pages
—3rd Milestone
Our media specialists created special conversion campaigns for couples, families, and business organizers throughout the key regions.
Segmented ad sets within Meta Ads Manager
Pulled high-intent keywords to deploy search ad strategy
Created social engagement-based retargeting lists
Created a series of video ads
—4th Milestone
We continuously optimised ad copy, post times and presentation, based on users' active responses and developing and optimizing social media profiles.
End-to-end event tracking with GTM and GA4
Conducted routine Meta Suite & Google Ad campaign review
Crafted content for social media platforms
Applied feedback from inquiries
Google Tag Manager
Google Analytics 4
Meta Business Suite
Microsoft Clarity
Figma
Custom CMS
Hotjar
Booking Engine01
Digital Channels Managed
02
Creative Assets Produced
03
Qualified Wedding Enquiries
04
Marketing Initiatives Delivered
05
Brand Presence Across Digital Channels
“Our campaign outreach for Band Baja Barat was modernized by the team so our venues will stay on their radar for prospective couples and event planners throughout all major regions.”
Marketing Division, Pearl-Continental Hotels & Resorts
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