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OKLA Electric Bikes Case Study

OKLA Electric Bikes Case Study

How Xcentric Services built OKLA’s digital platform to support electric bike sales, product discovery, and a growing mobility brand.

How We Drove 1.19 Million Organic Clicks for OKLA in 16 Months

OKLA is a pioneer in electric mobility retail in Pakistan. Its physical stores and range of e-bikes and e-scooters had strong market appeal, but its digital platform faced technical issues, limited search visibility, and a heavy reliance on high-cost paid advertising for customer acquisition. Xcentric Services was brought in to rebuild the digital infrastructure and create a more reliable path to organic customer acquisition.

Performance Overview

1.19 Million

Total Clicks

14.2 Million

Total Impressions

8.4%

Average CTR

6.3 

Average Position
metro cash and carry analytics

What We Found When We Started

01

Fragmented Online Visibility

Disjointed vehicle listings for buyers seeking electric bikes. OKLA had to compete head-to-head with the sprawling third party classifieds services against bigger multi-category marketplaces that by default took over the search engine result pages,

02

Site Infrastructure Bottlenecks

The ineffective categorization, issues with client-side rendering and inadequate server architecture made it difficult for search engine crawlers to find and index important product pages which led to a poor user experience.

03

Disconnected Marketing

There was no cross-promotion and no search marketing. Paid campaigns were run on very generic terms with no synchronization with organic search profile and no social media integration on the website.

04

Poor UI/UX Conversion

Consumer interest in EV bikes didn't reflect in test drive bookings. The web interface contained no model comparisons, range calculators or clear call-to-actions, which pushed potential buyers away from getting into the sales funnel.

05

Disconnected Social Channels

The sleek designs were featured in social media campaigns but didn't translate into sales. But social activity did not translate to measurable showroom bookings because there were no direct tags on the product, optimized landing pages or clear CTAs.

06

Unaligned Funnel Strategy

Marketing channels with a lack of coordination and integration with local dealership inquires, ad spend and lead forms are not integrated. With no full-funnel attribution and performance measurement, ROI was not being achieved.

metro case and carry design
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What We Did Milestone by Milestone

—Initial Milestone

Platform Advancement and E-Commerce Infrastructure Modernization

Our engineering team started a total redesign of the online store based on modern web development practices and created a strong framework for the catalog.

Next.js Frontend Architecture

Optimized Core Web Vitals

Secure Booking and Database Integration

Proven Inventory Syncing

—2nd Milestone

Strategic Technical SEO Blueprint

A very cutting-edge ecommerce SEO case study strategy was the core of this digital turnaround, and it succeeded in gaining authority from the existing marketplaces.

Topical Authority Mapping

Content Architecture Clean-up

Technical SEO Remediation

Schema Markup Implementation

—3rd Milestone

Paid Marketing Integrated with Organic Traffic Funnels

Cracked down on low-value directory backlinks and sourced high-quality backlinks from reputed business and tech publications in Pakistan to build genuine domain authority.

Improved Click-Through Rate (CTR)

Dual-Force Paid Search Integration

Intent-Matched Google Ads

Highly Optimized Landing Pages

—4th Milestone

Omni-Channel Audience Engagement

Our social media management emphasized education and community building as a part of the transition towards EV adoption in Pakistan.

Category Education Campaigns

Lead-Capture Social Funnels

Visual Trust Building

Organic Social Proof

Tools used

WordpressWordpress
ElementorElementor
Cloud DevOpsCloud DevOps
Google Tag ManagerGoogle Tag Manager
Google Analytics 4Google Analytics 4
FigmaFigma
Google Search ConsoleGoogle Search Console
SEMrushSEMrush
AhrefsAhrefs
UbersuggestUbersuggest

Deliverables

Automated customer support chat implemented
Deployed a team to assist with digital operations
Redesigned the whole OKLA website
Real-time passenger reservation system implemented
Developed catalogue server
Integrated the multi-dealer location mapping system
Integrated portals for product management and order fulfilment
Technical SEO
Optimizing content for successful on-page optimization

Trusted Performance. Proven Results.

01

60%

Conversion Rate

02

Full Funnel

SEO, PPC & Conversion

03

Bike Launches

Full Campaign Execution

04

45K Clicks/Day

Peak organic traffic

05

360° Marketing

Organic Search & Paid Media Strategy

“With a single agency handling our system infrastructure, technical search performance and paid acquisition, our digital pipeline changed drastically; these guys were not simply taking care of our meta tags; they were making our brand the pioneer of electric bikes in Pakistan.”

Director of Operations, OKLA

Similar Results We've Achieved

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Reduced dependence on paid acquisition by building out a real organic search presence, the same shift that cut OKLA's reliance on high-cost ads for customer discovery.

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Pearl Towers: 430% Increase in Residence Enquiries

Turned strong visual appeal into actual inquiries by adding clear calls to action, closing the same gap that once left OKLA's social campaigns without a path to test drive bookings.

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Hospitality

Pearl Continental: 68% Growth in Social Reach

Built community-focused social content that pushed people toward booking instead of just viewing, similar to the education-first approach behind OKLA's push into EV adoption.

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Advance Surgicare: 78% Increase in Organic Traffic

Cleaned up backlink quality and sourced links from real industry publications instead of low-value directories, the same groundwork that helped OKLA build genuine domain authority.

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