See how Xcentric Services created a stronger digital experience for Advance Surgicare, helping patients discover its healthcare services and take the next step with confidence.
Advance Surgicare is a specialised surgical care centre in Pakistan, known for its expertise in laparoscopic and vascular surgery. While the centre had established clinical expertise and modern surgical facilities, its digital presence did not fully reflect the quality or breadth of its services. Xcentric Services worked with Advance Surgicare to strengthen its digital ecosystem across paid advertising, technical SEO, website maintenance, analytics and social media. The goal was to improve how prospective patients discovered the centre, understood its specialised services and moved from online search to enquiry.
—Initial Milestone
A re-architected web portal, specifically engineered for current healthcare navigation, was used to handle high volumes of inquiries.
01
Coded a customized React-based website
Automated scheduling and follow-up appointment requests
Integrated patient forms that seamlessly submit data
Developed customized service landing pages
—2nd Milestone
During the health awareness events, we have refreshed the frontend assets, and the tracking setup has also been updated to ensure high-speed loading and uptime.
02
Optimized script configs and Cloudfare
Completed weekly technical and security protocol audits
Removed crawling and indexing obstacles from Google Search Console settings
Optimized media assets for faster downloads
—3rd Milestone
Our media team created targeted campaigns specific to the digital marketing for vascular surgery clinics and general surgical consultations.
03
Created segmented funnels in Meta Ads Manager
Specific search campaigns in Google Ads Manager
Created custom audiences for specific procedure pages
Developed educational ad variations on the benefits of MIO
—4th Milestone
Through continuous monitoring across multiple channels, continuous improvements were made on a month-on-month basis for each campaign.
04
Set up Meta Pixel and Conversions API along with GTM and GA4 for complete event tracking
Performance checks on ad management portals
Designed, created and organized structured content
Used real-time data from the forms to adjust the content of ads and images
—Initial Milestone
A re-architected web portal, specifically engineered for current healthcare navigation, was used to handle high volumes of inquiries.
Coded a customized React-based website
Automated scheduling and follow-up appointment requests
Integrated patient forms that seamlessly submit data
Developed customized service landing pages
—2nd Milestone
During the health awareness events, we have refreshed the frontend assets, and the tracking setup has also been updated to ensure high-speed loading and uptime.
Optimized script configs and Cloudfare
Completed weekly technical and security protocol audits
Removed crawling and indexing obstacles from Google Search Console settings
Optimized media assets for faster downloads
—3rd Milestone
Our media team created targeted campaigns specific to the digital marketing for vascular surgery clinics and general surgical consultations.
Created segmented funnels in Meta Ads Manager
Specific search campaigns in Google Ads Manager
Created custom audiences for specific procedure pages
Developed educational ad variations on the benefits of MIO
—4th Milestone
Through continuous monitoring across multiple channels, continuous improvements were made on a month-on-month basis for each campaign.
Set up Meta Pixel and Conversions API along with GTM and GA4 for complete event tracking
Performance checks on ad management portals
Designed, created and organized structured content
Used real-time data from the forms to adjust the content of ads and images
React
Cloudflare
Google Tag Manager
Google Analytics 4
Google Search Console
Meta Business Suite
Google Ads Manager
Microsoft Clarity
Google Business Profile
Screaming Frog
Ahrefs
Figma01
Organic Visibility Growth
02
Qualified Patient Enquiries
03
Website Availability
04
Marketing Campaigns Delivered
05
Healthcare Content Assets Published
“The team updated our online presentation and streamlined our appointment process so that our services are available to patients looking for specialized surgical care online.”
Administrative Director, Advance Surgicare
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