Discover how Xcentric Services built a stronger digital experience for Papa John’s Pakistan, combining performance, usability and a seamless customer journey.
Papa John's is one of Pakistan's most recognized pizza brands, built on consistent quality and a loyal customer base. But a brand known for 5000+ restaurants worldwide still needed a digital ordering experience that matched its scale. We built a bespoke white-label ordering platform, managed their cloud infrastructure, and ran targeted Meta and Google campaigns, all engineered around one goal: ROI.
—Initial Milestone
High-volume sales were handled using a custom ordering software application for the restaurant, which was developed on a reliable cloud host platform.
01
Engineered a custom white-label online ordering platform
Set up automated delivery dispatch
Optimized checkout processes
Built and customized promo code engines for marketing
—2nd Milestone
In order to keep the brand's servers up and running in the busiest of promotional periods, we restructured the brand's servers and ensured website maintenance.
02
Implementing auto-scaling AWS server configurations
Weekly website maintenance and security auditing
Integrated real-time order tracking into store systems
Optimised media to reduce web page loading time
—3rd Milestone
Our social media managers created specific conversion campaigns for pizza delivery and late-night food delivery that targeted a specific lead niche.
03
Meta Ads Manager ad funnels, segmented and structured
Run targeted search ads in Google Ads Manager
Created custom retargeting lists
Created creative ad variants communicating meal bundle promotions
—4th Milestone
Managed ongoing monitoring and multi-channel marketing campaigns, which allowed us to improve the performance of the ads from month to month.
04
Used GTM + GA4 to set up end-to-end ecommerce tracking
Conducted regular performance audits with Meta Business Suite and Google Ad tools
Planned, designed and scheduled posts on socials
Optimized ad copy and image creatives
—Initial Milestone
High-volume sales were handled using a custom ordering software application for the restaurant, which was developed on a reliable cloud host platform.
Engineered a custom white-label online ordering platform
Set up automated delivery dispatch
Optimized checkout processes
Built and customized promo code engines for marketing
—2nd Milestone
In order to keep the brand's servers up and running in the busiest of promotional periods, we restructured the brand's servers and ensured website maintenance.
Implementing auto-scaling AWS server configurations
Weekly website maintenance and security auditing
Integrated real-time order tracking into store systems
Optimised media to reduce web page loading time
—3rd Milestone
Our social media managers created specific conversion campaigns for pizza delivery and late-night food delivery that targeted a specific lead niche.
Meta Ads Manager ad funnels, segmented and structured
Run targeted search ads in Google Ads Manager
Created custom retargeting lists
Created creative ad variants communicating meal bundle promotions
—4th Milestone
Managed ongoing monitoring and multi-channel marketing campaigns, which allowed us to improve the performance of the ads from month to month.
Used GTM + GA4 to set up end-to-end ecommerce tracking
Conducted regular performance audits with Meta Business Suite and Google Ad tools
Planned, designed and scheduled posts on socials
Optimized ad copy and image creatives
Google Tag Manager
Google Analytics 4
Figma
Google Ads Manager
Meta Business Suite
Adobe Suite
AWS Services01
Digital Channels Managed
02
Landing Pages Optimised
03
Campaign Creatives
04
Marketing Initiatives Delivered
05
Campaign Monitoring & Optimisation
“The team optimized our digital ordering process, making it more responsive to our targeted ads to ensure our users have an uninterrupted experience with our brand online, especially during periods of high orders.”
Digital Operations Lead, Papa John's Pakistan
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