How Xcentric Services built a modern digital platform for Dental Aesthetics to improve patient engagement and online visibility.
Dental Aesthetics has a premium network of dental clinics across Lahore, but its online presence faced technical issues, low search traffic, and a heavy reliance on paid acquisition. Xcentric Services overhauled the platform and digital marketing strategy to build a more stable and scalable path to organic patient acquisition.
—Initial Milestone
Our developers fully overhauled the front-end portal for this healthcare client and put into place a highly resilient dental website development and maintenance program, powered by React and Next.js, along with significant upgrades to the client’s backend systems.
01
Rebuilt Responsive Clinic Website in React
Deployed Next.js Framework with Enterprise-level Capability
Improved Back-end CMS Security and Maintenance
Eliminated Scheduling Downtime
—2nd Milestone
An advanced dental clinic SEO service strategy was conceptualized with long-term clinic visibility in mind. This included redesigning website structure, implementing BlogPosting schema for informational articles, and creating a custom person schema with Dr. Shahzad Mirza to support his credentials in Medical Registries.
02
Launched SEO Services for Targeted Dental Clinics
Fixed Crawl Budget and Indexing Issues
Created a Custom Person Schema for Dr. Shahzad Mirza
Tracked Rankings with Google Search Console
—3rd Milestone
The Performance department, focused on healthcare PPC management, was overhauled. Innovative patient acquisition campaigns were created using Google Ads Manager and Meta Business Suite. This included developing sophisticated bid structures to effectively reduce cost per appointment.
03
Targeted Digital Marketing PPC
Meta Ads for Patient Generation
Optimized Google Ads at an Enterprise Level
Cost per Patient Appointment Decreased
—4th Milestone
The omni-channel scheme engaged with the patients through several communication channels along with the social media strategy. The team was able to engage the readers with medical practices by using social media channels through Meta Business Suite and bringing users into the booking process.
04
Enabled continuous interaction via social media channels
Monitored patient requests and inquiries via Meta Business Suite
Created original content via organic social media platforms concerning medical services
Elaborated on paid social media remarketing techniques to capture the interest of patients
—Initial Milestone
Our developers fully overhauled the front-end portal for this healthcare client and put into place a highly resilient dental website development and maintenance program, powered by React and Next.js, along with significant upgrades to the client’s backend systems.
Rebuilt Responsive Clinic Website in React
Deployed Next.js Framework with Enterprise-level Capability
Improved Back-end CMS Security and Maintenance
Eliminated Scheduling Downtime
—2nd Milestone
An advanced dental clinic SEO service strategy was conceptualized with long-term clinic visibility in mind. This included redesigning website structure, implementing BlogPosting schema for informational articles, and creating a custom person schema with Dr. Shahzad Mirza to support his credentials in Medical Registries.
Launched SEO Services for Targeted Dental Clinics
Fixed Crawl Budget and Indexing Issues
Created a Custom Person Schema for Dr. Shahzad Mirza
Tracked Rankings with Google Search Console
—3rd Milestone
The Performance department, focused on healthcare PPC management, was overhauled. Innovative patient acquisition campaigns were created using Google Ads Manager and Meta Business Suite. This included developing sophisticated bid structures to effectively reduce cost per appointment.
Targeted Digital Marketing PPC
Meta Ads for Patient Generation
Optimized Google Ads at an Enterprise Level
Cost per Patient Appointment Decreased
—4th Milestone
The omni-channel scheme engaged with the patients through several communication channels along with the social media strategy. The team was able to engage the readers with medical practices by using social media channels through Meta Business Suite and bringing users into the booking process.
Enabled continuous interaction via social media channels
Monitored patient requests and inquiries via Meta Business Suite
Created original content via organic social media platforms concerning medical services
Elaborated on paid social media remarketing techniques to capture the interest of patients
React
Next.js
Node.js
DevOps Cloud Architecture
Google Tag Manager
Google Analytics 4
Cloudflare
Google Search Console
Figma
SEMrush
Ahrefs
Screaming Frog
Google Ads Manager01
Patient Lead Conversion
02
Treatment Landing Pages
03
Google, Meta, SEO, Display
04
Average Lead Response Time
05
Performance Optimised
“Tackling everything from interface design to server hosting to customer service, this Lahore-based multipurpose digital agency took the level of Pakistan’s digital healthcare to the next level, and completely transformed our patient acquisition model.”
Operations Director, Dental Aesthetics Pakistan
Consult with our healthcare marketing experts to discuss the opportunities and advantages of working with a digital development marketing agency like Xcentric.
