Maximizing premium real estate search reach though expert marketing and bespoke website development.
Pearl Towers is a luxury residential project developed by the Hashoo Group and located in Askari 11, Lahore. Despite having a strong physical presence and premium apartments, its digital presence was not generating enough organic visibility. Pearl Towers partnered with Xcentric Services to revamp its website, improve campaign performance, and build a stronger organic acquisition channel for qualified residence enquiries.
—Initial Milestone
Our team used React and Next.js to completely revamp the developer’s web application. We created a new tiered, structured, and property website maintenance plan and ensured significant database upgrades to manage large user requests.
01
Rebuilt responsive project portal in React
Used Next.js for optimal server-side rendering speed
Improved security and code maintenance for CMS backend
No downtime for portals during peak inquiries
—2nd Milestone
We employed organic real estate SEO services in Pakistan that combined organic methodologies to maximize long-tail keyword targeting to improve directory structures, add enhanced snippets for listings, and include schema for organization listings in the major search services.
02
Developed long-tail keyword strategies for luxury residential listings
Cleared crawling and indexing issues
Added custom schema for Hashoo Group project listings
Used Google Search Console to track keyword performance
—3rd Milestone
The performance marketing team restructured paid channel media to initiate real estate lead generation services using Google Ads and Meta, which effectively lowered the average cost of a qualified lead.
03
Search ads to target high-net-worth individuals
Constructed Meta ads to generate inquiries
Management and optimization of Google Ads for the enterprise level
Cost per qualified buying lead steadily decreased
—4th Milestone
The multi-channel strategy simultaneously engaged potential buyers via a series of directed messages and linked social interaction to the sales CRM to convert interest to scheduled site tours.
04
Enabled ongoing stakeholder engagement at multiple communication levels
Real tasks were managed as incoming buyer messages were managed through the Meta Business Suite
Produced original content that reinforced the project by offering messages that highlight relevant lifestyle amenities
Implemented social remarketing campaigns for website visitors
—Initial Milestone
Our team used React and Next.js to completely revamp the developer’s web application. We created a new tiered, structured, and property website maintenance plan and ensured significant database upgrades to manage large user requests.
Rebuilt responsive project portal in React
Used Next.js for optimal server-side rendering speed
Improved security and code maintenance for CMS backend
No downtime for portals during peak inquiries
—2nd Milestone
We employed organic real estate SEO services in Pakistan that combined organic methodologies to maximize long-tail keyword targeting to improve directory structures, add enhanced snippets for listings, and include schema for organization listings in the major search services.
Developed long-tail keyword strategies for luxury residential listings
Cleared crawling and indexing issues
Added custom schema for Hashoo Group project listings
Used Google Search Console to track keyword performance
—3rd Milestone
The performance marketing team restructured paid channel media to initiate real estate lead generation services using Google Ads and Meta, which effectively lowered the average cost of a qualified lead.
Search ads to target high-net-worth individuals
Constructed Meta ads to generate inquiries
Management and optimization of Google Ads for the enterprise level
Cost per qualified buying lead steadily decreased
—4th Milestone
The multi-channel strategy simultaneously engaged potential buyers via a series of directed messages and linked social interaction to the sales CRM to convert interest to scheduled site tours.
Enabled ongoing stakeholder engagement at multiple communication levels
Real tasks were managed as incoming buyer messages were managed through the Meta Business Suite
Produced original content that reinforced the project by offering messages that highlight relevant lifestyle amenities
Implemented social remarketing campaigns for website visitors
React
Node.js
Cloud DevOps
Google Tag Manager
Google Analytics 4
Figma
Google Ads Manager
CRM
Google Keyword Planner
Meta Business Suite01
Lead Generation System
02
Website Uptime
03
Bounce Rate
04
Brand Mentions
05
Increase in Website Engagement
"The Xcentric team managed to establish everything from brand identities to cloud hosting and lead management. Our digital presence was greatly enhanced by their work. They didn't simply create a portal or run mediocre campaigns, they built our digital identity from the ground up."
Operations Director, Pearl Towers Askari 11 Lahore
Contact our property marketing experts to discover how bespoke digital enterprise systems radically enhance your buyer sales funnels.
