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YouTube Marketing

We establish clarity with the advertiser's messaging, visual impact, and audience considerations to help with their advertising strategy so that advertisements drive real people, not just metrics.

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Reaching and Conversion with Video First Campaigns

Reaching and Conversion with Video First Campaigns

Xcentric provides fully managed YouTube marketing services to help businesses increase visibility, engage audiences, and drive conversions with video.
From advertising, video marketing, and channel services to businesses, we analyze how YouTube content delivers performance and developing brand stories using the right video formats, we help brands communicate their message.

Key Features of Our YouTube Marketing Services

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Comprehensive Campaign Planning & Account Setup

We build campaigns from the ground up to direct targeting, audience segmentation, and budget, as it is more efficient and impactful than developing YouTube campaigns to drive the performance of the video.

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Influencer/Sponsored Content

To establish trust and authority in the market, we will collaborate with relevant YouTubers across all industries to launch co-branded content. We have the expertise to execute strategies so that your brand will appear in front of the right viewers, organically, and in an engaging way.

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Creative Ad Design & Split Testing

We develop video creative for TrueView, bumpers, and display ads, and utilize A/B testing that allows us to develop the right messaging to receive engagement, drive clicks, and keep the viewer engaged.

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Content Strategy in Line with Channel Objectives

Guidance on content planning, Shorts vs long-form uploads, and video SEO best practices ensures continual growth for your channel and alignment with your campaigns

Solutions We Provide

YouTube Ads Campaign Management 

At Xcentric, we can manage YouTube ads through video editing and scripting to targeting, optimization, and reporting performance aligned with your KPIs. 

  • Campaign setup and creative consultation
  • Smart targeting across demographics
  • Weekly reporting and optimization reporting.
YouTube Ads Campaign Management 

Influencer-Led YouTube Marketing

With our network of creators, your brand can be featured in authentic, high-performing content to help spread awareness with product launches or awareness campaigns. 

  • Identification and vetting 
  • Scripting, filming, and collaboration
  • Logistical performance tracking 
Influencer-Led YouTube Marketing

YouTube Ads for eCommerce and B2B

We develop video ads specifically geared toward sales goals: product or service promotion, lead generation, or lead generation funnel engagement. 

  • Ads through sequencing the funnel 
  • Click-to-site overlays, YouTube shopping, or Store formats. 
  • Supporting visual storytelling and product messaging
YouTube Ads for eCommerce and B2B

YouTube Video SEO and Optimization

We increase the visibility of your YouTube videos utilizing proven SEO strategies. Our services are designed to help our clients' videos rank higher in search and get in front of the right audience.

  • Optimized video title, description, and tags
  • Thumbnail design & optimized metadata strategy
  • YouTube algorithm and ranking optimization
YouTube Video SEO and Optimization

YouTube Retargeting Campaigns

Electrifying your YouTube ads, targeting the same audience that has previously completed some action with your brand, is a great use of your advertising dollars. We develop campaign opportunities that will help you re-engage potential customers through tailored messaging.

  • Custom retargeting strategies based on viewer actions
  • Dynamic video creatives based on user actions
  • CTA for conversions
YouTube Retargeting Campaigns

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