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LinkedIn Marketing

From LinkedIn business advertising, increasing outreach via LinkedIn marketing for companies, or running performance campaigns, we ensure your efforts are always strategic, consistent, and ROI-focused.

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Professional B2B Campaigns that Generate Qualified Engagement

Professional B2B Campaigns that Generate Qualified Engagement

Xcentric Services offers dedicated LinkedIn marketing services that help B2B companies build visibility, authority, and relationships that convert on the world's largest professional network. As experts in LinkedIn marketing, we handle every part of your campaign from planning the strategy and messaging, targeting, and optimizing ads to lead generation.

Key Features of Our LinkedIn Marketing Services

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LinkedIn Ad Management Expertise

We provide LinkedIn advertising services that include sponsored, text, and message ads. We handle everything from budgets to scheduling and campaigns to performance reviews. We refine messaging and visuals to ensure optimal engagement and improve click-through.

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Targeted Campaigns for Account-Based Marketing

Our campaigns aid in the activation of decision-makers through clear messaging, target audience segmenting, and strong visual creative assets. This strategy is especially productive for account-based marketing and B2B lead generation.

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Campaign Planning & Reporting

Using analytics and in-platform data, we build a strategy based on ongoing feedback and performance tracking. We will observe audience behavior and use this information to adapt campaigns to deliver ongoing engagement.

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Precision-Driven LinkedIn Lead Generation

We focus on generating quality leads with a mixture of paid LinkedIn ads, LinkedIn outreach services, and native lead generation forms. We aim to help you shorten sales cycles by targeting soon-to-be accounts based on industries, job titles, and roles.

Solutions We Provide

LinkedIn Advertising Campaign Strategy

We create customized B2B strategies using a 360-degree view and all of LinkedIn’s ad formats to reach key target audiences and drive lead generation accordingly.

  • Comprehensive campaign structure and audience mapping
  • Sponsored Content, Message Ads, and Text Ads up and running
  • Goal-focused campaign plan based on business needs.
LinkedIn Advertising Campaign Strategy

Lead Generation & Outreach

All of our campaigns leverage LinkedIn's integrated lead forms, followed by audience- and campaign-specific outreach and connection requests, to create interest and convert warm leads.

  • In-app lead form integration for the highest possible conversion 
  • Use of LinkedIn Sales Navigator and other outreach tools 
  • Customized messaging to engage, qualify, and convert prospects
Lead Generation & Outreach

Ad Management & Ongoing Optimization

We perform daily and weekly optimizations, so you won’t have to think about ensuring your LinkedIn ads services are productive, economical, and deliver conversion-focused performance throughout the campaign life cycle.

  • Real-time bid and audience edits
  • Weekly written notes on performance and opportunities to test 
  • Improved CTRs and CPLs based on creative revisions
Ad Management & Ongoing Optimization

Page Growth and Engagement Strategy

We not only build and grow your company's parent account on LinkedIn, but we also put content and advocacy around it, to drive engagement and with it, followers, and credibility.

  • LinkedIn company page creation or rebuild 
  • Assist strategy with content calendar and scheduling
  • Actionable insights reporting
 Page Growth and Engagement Strategy

B2B LinkedIn Marketing for Outreach

As a dedicated B2B LinkedIn marketing agency, our campaigns are specialized to target a specific niche of industry professionals, working as your partner to leverage outreach, brand awareness and trust.

  • Job title and role targeting
  • Industry-based ad creative
  • Outreach workflow for ongoing follow-ups
B2B LinkedIn Marketing for Outreach

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