SEO Services: Striking Balance Between Optimized & Quality Content

SEO Services

SEO Services: Striking Balance Between Optimized & Quality Content

Keyword stuffing is now a thing of the past in the world of search engine optimization and will stay there. It will not be like the usual fashion brands that come back every now and then. As the processing of natural language continues to prevail, writing for SEO is getting more about drafting high-quality content that satisfies the intent of users.

The count of searching being processed by the search giant Google is 8.5 billion per day. Within that astounding count of daily searches, if not thousands, hundreds of businesses are investing in SEO Services. But the question here is: how can WE help you show up on the #1 rank of search engine result pages? Read the blog for an answer!

Familiar with the importance of SEO and high-quality content? You might as well be in search of an SEO Agency that can help you nail both. Get on board with Xcentric. For more details, call us at 0300-800-2094 or email at [email protected] today.

But First – What Is Quality Content & Writing For SEO About?

Writing for SEO is the process of drafting words in such a way that is highly readable by search engines. A relevant content strategy involves content optimization and keyword research. However, it all boils down to the content quality. It needs to be informative and resolve conflicts. We do this by keeping the target audience of a business at the forefront of our minds. Here are some questions that our team providing Best SEO Services in Lahore asks itself to ensure content quality:

  • Is the content clear enough?
  • What problem is it solving?
  • Does it answer any questions?

*Quote these questions

5 No-Fail Ways To Strike Balance Between Optimized & Quality Content

For us, audience journeys start by attracting, engaging, and then satisfying them. Our team writes content that entices both: search engines and humans. In our opinion, there is no such thing as “writing for search engines vs. people” – it is only “writing for people who use search engines”. Anyone who is an SEO expert will agree with this.

Professional Seo Services

However, it is easier said than done because Google Algorithm keeps on updating. Investing in SEO Packages is the way to go in this search-driven world where content can make or break the game for any business. But before you do, let us take you through our secret list of new-fail ways of striking a balance between quality and optimized content.

#1 Every Winning SEO Strategy Starts With Keyword Research

Many people get overwhelmed by hearing about research, but for us, conducting keyword research is not as hard as it is believed to be by other agencies. We start off by listing down all the keywords related to what the business offers – whether a product or service and then use tools such as Google Trends for expanding the research. For example, see the interests that showed up when we ran one of our SEO Services in Lahore on Google Trends.

Here, the interests can also be seen according to subregion and added to the existing keywords. All the information that we get from this research is quite valuable for our content writers. Although there are highly competitive keywords too, it is hard but not impossible to beat the competition – thanks to the Affordable SEO Services in Lahore.


#2 Understanding The Audience Should Not Be The Goal

The four kinds of search intents are – commercial, transactional, navigational, and informational. If you want to speak to the target audience, is it important to make them listen by offering whatever they need and meeting their search intent. Confused and unable to identify the difference between the intents? No worries – we have you sorted, look below.

  • Informational: The user wants an answer to specific questions and uses words like who, when, what, and how.
  • Commercial: The user is convinced to purchase and investigates using words like best or vs., reviews, or near me.
  • Transactional: The user is prepared for getting a product or service and uses words like hire, download, and buy.
  • Navigational: The user is finding a particular web page and uses specific brand names.

SEO Services in Lahore

While having all the right keywords together is easy, if you are not aware of the questions the target audience is asking, connecting with them will not be possible. Hence, by knowing what questions they are asking, our writers and SEO Services team choose the topics to write on accordingly. After all, an effective and optimized copy written for someone ready to purchase will be different from that written for informational search intent.


#3 Writing Compelling & Optimized Copy

By performing keyword research and understanding user intent, we do not only write SEO-friendly content but make the business ready to go on the search engine. But all along, our team counts on these best practices:

  • Addressing Audience Conflicts – Offering Solutions
  • Speak To Audience Directly – Using Active Voice
  • And Lastly – WRITING

SEO Packages

You might be thinking that writing is not the tricky part – but we hate to break it to you – not everyone can start writing. Mostly, the business owners and their in-house teams do not have the time to draft engaging content. In this case, investing in SEO Services that we provide is a great move. Doing so will enable you to post content written by experts first-hand and rank high on search engines.

Interested in knowing more about how we can help you with SEO? Get in touch with us by calling at 0300-800-2094 or dropping a query at [email protected] today.

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    Being an SEO Company in Lahore, we have been in the optimization business for years now and know exactly how to help businesses attract customers through search engines. Hence, for delighting your customer, invest a part of your digital marketing budget in our Professional SEO Services.

     

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