People counting camera is a new technology introduced in Pakistan for the footfall count and guess what smart businessmen at centaur’s mall are cashing it.
In answer to the newly developing retail trend the traditional shopping mall has seen a decline in revenue generation. The digital age is upon us and customers are repeatedly picking to fulfill their shopping needs with online stores as different from an in person retail experience. Still there is something you can do about it. As customer behavior continues to change shopping mall owners and administration are now going to move to new technologies to help analyze customer interaction. Visitor analytics can turn to a great valuable tool that later can be used by business to provide insight and analytics about their customer s experience.
Total Footfall Measurement
Here some of the most important benefits of people counting system that the management in centaurs is using to boost up their business. one of the main benefits that they are cashing of people counters are getting information on an exact number of people who are coming through the doors. This is an important metric to take care of in order to optimize the performance and success of your retail business. the daily transaction counts and sales reports give you a slight glimpse of how the business is going.
The insights collected from the latest technology tells you exactly how your business is going and how well or bad you are working or customers do not make a purchase during a first or even second visit to a retail business venue. Having the ability to accurately check your footfall sheds on how effective you are functioning as a whole. You can then use this information to take some initiatives that better reach your targeted customer and generate more revenue.
They Learn Which Marketing Initiatives Are Performing the Best
They learn which marketing initiatives are performing the best with the help of people counting analytics software. Centaurus mall’s retail businessmen track their marketing efforts draw in the most footfall and measure the return on investment ROI of their sponsored events and activities. The marketing materials cost knowing which measures are effective to drive business at your location. It is essential for developing and tracking consumer activity from your shopping mall. Moreover, you can optimize the programs that are the most successful while eliminating efforts with little.
They are Getting Insights of Floors and Different Areas of the Mall
They are getting insights of floors and different areas of the mall. People counter technology does more than just count visitors at the door. Keeping this in mind, the management staff at centaurs uses this technology. It offers them valuable insights about where the customers are exactly going. As this technology can be placed at any juncture within your facility. In order to track entrees of customer from different areas of your shopping mall. Moreover, you can also record that how much customer spend times there. This intelligence displays the most popular places within your mall and allows you to strategically place information kiosks and advertisements. With this information you can also target areas that need attention or even renovations.
Data-Backed Leasing Structures
One of the main responsibilities of centaur’s sales staff is to decide which vendors will be part of their establishment. Visitor analytics will do the legwork to scope out prime locations within your business. With this acceptance you can charge your occupiers accurate rental rates. Creating a mutually helpful relationship between the mall operative and the retailer.
this technology can also show you which locations are not performing as well and will help in assessing which leases you wish to renew and which ones should be these are some main benefits that centaurs mall is getting from the people counting system. Many retailers in Pakistan are also using these latest tech tools. In order to optimize their businesses and increase their revenue and customer satisfaction with the help of people counting camera.