Through our extensive retail knowledge of cutting-edge Digitalย platforms andย expertise in providing Digital Installation Services in Pakistan, we create live and interactive experiences. These experiences not only help brands in captivating the audience but also makes them the center of the conversation.
To compete effectively in this dynamic environment, retailers should reimagine how they can create and capture value. By thinking past omnichannel positioning, they need to adapt to tech changes. Moreover, constantly measuring the outcome of each decision is also essential for every retailer – to sculpt business based on customer wants and needs.
Digital Installation Services that we provide to retailers at Xcentric help them measure everything related to their store. From the conversion rates to in-store traffic, average basket size, retention rate, and other KPIs too. By knowing these metrics, retailers can make better business decisions and increase in-store sales substantially.
Moreover, we also help retailers establish a fully data-drivenย Performance Management Solutionsย strategy, which helps understand changing preferences of customers and ultimately deliver the optimum shopping experience they seek.
Do You Know Your Street-To-Store Conversion Rate?
As a retailer, you spend vast amounts of money to draw people into your stores and convey your campaign messages to customers. However, the only tool that can help measure the effectiveness of these marketing efforts is revenue. BUT, revenue itself does not make up the whole picture. Significantly, your goal must be to see the real potential of your investments, and what can be done to reach it.
What Are Your Visitor Traffic Trends?
Using our performance management solutions, being a retailer, you can optimize your in-store traffic, staff, and marketing strategies โ to increase conversion rates and profits. To point out specifically, our solutions covers:
- Real-time Actionable Data
- Conversion Rate Analysis
- Benchmarking
- Staff Optimization
- Knowing Peak Hours
- Staff Elimination
What Can Grab Visitorsโ Attention To Your Store?
Optimizing the customer experience within your physical store is crucial to engaging customers with products and encouraging them to buy. Our team at Xcentric understands In-Store Analytics. With performance management solutions, we help retailers in understanding how different products, merchandising, store design, pricingย strategy, and promotions influence their visitorsโ shopping behavior, and whether these components translate into their buying decisions.
- Track visitors inside your physical tore
- Increase customer engagement
- Use marketing budgets wisely
- Measure product success
How Can You Count Customers Returning To Your Store?
Let us at Xcentric inform you about the number of your repeating customers, and the frequency of their visits to your physical store. This data will allow you to keep track of their buying behavior. By doing so, you can determine which product lines create the most demand, which campaigns bring you the highest retention rates, and point out if the returning customer base is impacting your store conversion.
Does Your Store Steal Potential Business From One Another?
With the Cross Shopper Solutions that we provide at Xcentric, you can analyze how many customers visited your store, their reactions, and their movements across stores. Discovering the repeat customer base across stores and analyzing their migrating pattern from your store to others โ all with our solution. Using this valuable information, you can find out which potential customers you are losing to other stores around and why. Moreover, Xcentricโs Digital Installation solutions also enable retailers to access analytics data from one platform; anytime and anywhere.
Experiential RFID
Experiential RFID technology allows the personalization of guest experiences. The environment it creates does not only give users a unique experience but also provide customers unprecedented guest analytics. For example, clubs using an RFID application in wristbands to mark attendance or enhance the user experience.
Xcentric Enables Retailers To Execute Their Pricing Strategy
- Automate in-store functions that are challenging
- Centralize the core pricing function
- Meet todayโs complicated omnichannel requirements
- Maximise margins with immediate price reactivity
- Execute dynamic pricing
- Build customer trust
- Modernize stores and enhance the image
