What is Time of Flight People Counting Camera?

John Smith

  • May 07, 2019

Different people counting camera devices are available in the market to measure customer traffic and customer behavior regarding interaction with your products.

People counting is well established as an effective way of gathering data and insights that can contribute to better customer experience. As customer spend increases, on average, by around 40% as a result of a positive experience, there is a tangible benefit to investing in this technology for any business. Footfall and people counting systems grow as technology progresses and more occasions open up to gain more precise insights. Time of flight people counting is one of the latest changes of this incredibly useful technology.

What is the Time of Flight People Counting?

Time of Flight is one of the most innovative tools of technology available in the people counting market nowadays. Time of Flight people counting have sensors to get more depth of vision and movement than you might get using other types of people counting technology, such as thermal heat maps or stereo people counter.

A signal is sent out from a sensor that is fixed to the ceiling above the area to be measured from a small device that is about the same size as a thermal counter. Time of Flight people counting is very simple when the signal is sent out, the device then records the reflection of infrared that bounces back to the sensor. Using this type of sensor will deliver a more complete picture of retail traffic that is more accurate and in-depth than what many other systems offer.

Benefits of Time of Flight People Counting

Time of Flight people counting is the latest part of technology, which provides an inclusive option for advanced customer counting. There are many advantages of using Time of Flight people counting in your business, mentioned below:

  • More Accurate Data
  • This more complex technology delivers much more precise data about customer movements within your store.
  • Improved Performance
  • More accurate data insights can be used to help improve performance, such as increasing conversion rates in-store.
  • Multiple Location Comparisons
  • These innovative people counting metrics offer an assessment of the performance of stores in different locations.
  • Optimizing Staff Scheduling
  • With insights into peak times and customer behaviors, it’s much simpler to ensure that staff scheduling is both sufficient and efficient.
  • Ensuring Your Data Collection Is Compliant

Time of Flight people counting is extremely accurate but does not collect any personally recognizable data. This means your store does not get lost in the area of requiring new processes and systems to handle sensitive and personal data.

More accurate and specific measurements. With these people counters, the detail of the metrics available is deepened. Such as height readings offer the opportunity to get down into the demographics that can make up your consumer base. Dwell time measurement shows how long customers spend in certain sections of the store and is a good indication of how engaging a store layout is, and even how effective your marketing campaigns are.

Without this kind of technology, many retail businesses remain in the dark about who their customers are and how they respond to key initiatives, such as promotions or store layout. Inaccurate store data can lead to poorly informed decisions that have a significant impact on performance and growth. But with Time of Flight people counting there is the opportunity to improve the quality of footfall data collected, expand the insights it can provide, and enjoy tangible benefits for the business as a result. Having a people counter camera in your store allows you to measure customer traffic through People Counting Cameras. Having a people counter camera in your store allows you to measure customer traffic through People Counting Cameras. It is a great way to measure customer traffic on your online store.

This all was about the time of flight people counting and a bit of its working. There is a wide range of people counting cameras in the market if you want to have a look or you want to buy any of people counting solution visit Xcentric Services.







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