What Are The Types Of Google Ads & How To Use Them For Increasing Sales?

kashif ali

  • Jun 14, 2022

Unless you are not yet a part of the digital marketing world, you must have already come across all the types of Google Ads without even any realization. Maybe, you saw the promotion of a food brand when reading a recipe. Or maybe, you were looking for a pair of heels when an offer appearing in the search results of Google led you to buy a pair. YES, they were Google Ads.

While the Ads might look slightly complicated at first, just like other seemingly difficult things, Advertising also gets better once it is broken into steps. In this article, we are going to do the same in an easily understandable language. So, let’s get into it before it is too late for you to join the advertising bandwagon.

Got no time to first learn about Google Ads and then invest in them? Let us at Xcentric place the rightly-targeted ones for you. Get in touch with us by calling at 0300-800-2094 or email at connect@xcentricservices.com today!

How Many Kinds Of Google Ads Are There?

When considering spending the marketing budget on Google Advertising for reaching out to the target audience, you better spend it on the right Ads. Given the expansive reach of Google, there are chances that you have seen and clicked on different types of Ads – and so have your customers. Here is a list of all those types of Ads campaigns:

  • Display – image Ads placed on Gmail and websites
  • Video – placed on YouTube
  • Search – places in Google search results
  • Shopping – Listings of products on Google
  • App – for the promotion of the app on different channels
  • Smart – automated Ads placed across the web and on Google
  • Discovery – runs advertisements across the feed of Google

Google Advertising

Everything You Need To Know About Google Ads & Their Use

Now that you have gone through the list of types of Google Ads, let us give you a detailed insight into what they are and how to use them for advertising your business. After all, too many options can confuse anyone – and you do not want to risk wasting your advertising budget.

1.  Search Ads

These are the text Ads that appear on the search engine result pages of Google. Usually, the search Ads appear either on the top of the organic search results or at the very bottom of the page.

If you want to get in front of potential customers ready to make a purchase, placing search Ads is your best bet. By targeting the keywords according to the intent of buyers, you can reach them right when they are searching for the products or services you offer.

For instance, if you sell jewellery online, the targeted keywords of your Google Ads should be “discounted jewellery online” – and you will surely attract those looking to buy jewellery. Moreover, when it comes to search Ads, whether your Ad is displayed on the bottom or top of the SERPs depends on the bid price. Hence, big more to get better visibility.

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2.  Display Ads

While the search Ads are based on the text and allow targeting of specific keywords, Google Display Ads are image-based. By placing them, businesses can target people who are more likely to be interested in the products or services they sell – but are not searching for them yet.

Usually, you will come across display campaigns while browsing your favourite websites. However, they can even appear on your apps, videos, or Gmail account. These types of Ads help in reaching out to the potential customers who are early in the shopping cycle and boost brand awareness.

Google Display Ads

All in all, display Ads help in introducing a business to a specific target audience, likely to be interested in what it is selling. This way, more people out of the target audience can be reached, compared to search Ads.

Ready to make big bucks this year by placing Google Ads but need help from professionals in the marketing field? Marketers at Xcentric are here to the rescue. Speak to them by calling at 0300-800-2094 or email at connect@xcentricservices.com today.

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3.  Video Ads

Being a search engine only for videos, YouTube also belongs to the search giant Google. Businesses can target their potential customers on this platform too based on whatever they watch. Also, with more than 2 billion users worldwide, being a business you have quite a wide audience to target on YouTube through Google Ads.

Ads on YouTube are placed after, before, and even during the YouTube videos. Hence, to get your products or services in front of the relevant target audience, start advertising on the platform with video Ads. They allow demographic targeting and reach the target audience based on their interests, gender, and age.

Video Ads that are placed in-stream have a five-second time before the viewers get to switch to watching the intended video. So, as a business advertising on YouTube, you will get plenty of time to promote your products or services. To get maximum results, use this Ad format combined with display advertising.

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4.  Shopping Ads

These are product-based Ads displayed specially for product searches on Google. Unlike the usual search Ads, these show the picture of a product along with its reviews, store name, price, and title.

Essentially, they provide the buyers with essential product information before even visiting an online web store. So, if you want to boost the traffic on your E-Commerce web store and increase the online sales, place shopping Ads. They are of the following types:

  • Product Shopping Ad – created using product data which is provided in the Google Merchant Center account.
  • Showcase Shopping Ad – made by grouping together a selection of similar products. Customers get to compare them and shop for the best ones without even visiting the online web store.
  • Local Inventory Shopping Ad – useful for businesses with a physical store. They use product feed data from the local inventory for displaying products from a physical store to nearby buyers on Google.


5.  App Install Ads

Does your business have a mobile app? AdWords has you sorted. By advertising on Google, you can promote it across the search engine and other platforms like YouTube, Google Display Network, and Google Play.

Start placing app install Ads to promote installs other than any other specific action within the applications. Unlike other types of Ads on Google, you will not have to create individual ads for promoting the application. Instead, the Ads are designed automatically.

Simply provide text, start a bid, and set a budget as well as locations and languages. Moreover, you can also add HTML5 assets if they relate to your business. Then, the Ads will automatically adapt to the information for a range of advertisements across different networks and formats.

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Bonus Point – Discovery Ad Campaigns

Discovery Ads are an all-new type of Google Ads that help in reaching out to up to 3 billion people across Watch Next feeds, YouTube Home, and Discover, as well as the Social tabs and Gmail promotions through one campaign.

These types of Ads are quite similar to the Display Ads as they enable telling the brand story visually and targeting the people who are interested in the products or services you sell. So, if your goal is to boost brand awareness, leverage Display Ads.

Still confused about targeting which Type of Google Ads would be the best for your business? Let the marketers at Xcentric do that for you and target advertising campaigns. Get in touch by calling at 0300-800-2094 or emailing a query at connect@xcentricservices.com today.

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    Understandably, one of the most-visited websites worldwide is Google, and the type of Google Ads that you should choose to target depends on your advertising goal. For instance, if your goal is increasing sales, then the best choice might be either Shopping or Search campaign as they allow targeting people who are ready to buy products or services.

    However, if you want to increase app installation, placing Google Ads Shopify App is your ideal option. In either case, making a decision is quite tough. Hence, let the professionals at Xcentric do it all on your behalf. They will target Ads to get you in front of millions of buyers and improve the bottom line.







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