Steps to strategize YouTube Marketing
- Sep 17, 2019
The idea of diving in YouTube Marketing must be thrilling but at the same time, it can turn out to be a nightmare too, given today’s competitive market. There are over 500 million YouTube content creators across the globe. So, if you have plans of making your brand prominent on YouTube then going all savvy is the wisest option out there.
Considering the fact that most YouTube users resent paid ads that are showed during the video, more than a slow internet connection. Let’s face it, it is an interruption when you are too involved in the series or any specific video. So the question arises, how to promote your brand without annoying the customers. Unhappy customers are worse than no customers to begin with. So, it makes this a tough decision. Yet, when properly used, it can work wonders for you. Here’s a step-by-step of strategizing YouTube Marketing Services for your business;
1. Your Business needs a YouTube Channel.
When your business is acknowledged as a separate entity, it deserves a channel of its own. To begin with, open a Google Account with the brand’s name. With a regular Google account, only one person can log into it. However, a brand account gives access to multiple authorized Google accounts, side by side.
To run a smooth show, you might need some helping hands because YouTube channels have a lot of things going on, simultaneously.
2. You need to understand who you are dealing with
What good is your effort if you can’t really estimate the results? So, to figure out how to get moving with your channel, YouTube gets you to access to the Analytics tab. It’s not that hard to operate. It will provide you with the insights on your channel and what your audience prefers, their behavior and inclination. It will also provide you with your view counts, average watch time, how much revenue you have generated. Most importantly, it measures engagement across the videos.
Demographics play a key role in Social Media Marketing. You might think you know your subscribers but do you? You might need to be a little attentive towards your Demographic tab to be sure rather than assume the target audience. It’s a good idea to track the audience using proper tools because if you are right, you save money and if you are wrong, you can rectify the problem and learn from your mistakes in time. In no way, you lose. Your content needs to be strategized in a way that it hits the bull’s eye. Other than this quantitative data, you can also gain some qualitative insights with all the answered “W H questions”. It’s okay to be tired of reading through the comments but the information you retrieve from this is invaluable helping in strategizing your marketing.
3. Know your Competitors
It’s always a good idea to know who you are fighting against. Competition in the market does not make it a battlefield, in fact it’s a healthy activity. It enables you to try harder to understand what your audience wants, to maintain a competitive edge. Competitive analysis is an important feature if you plan on capturing your niche on YouTube.
So with your own channel, you have to keep an eye on your competitor’s channel too. See how his strategies are working out for him. Learn from their experience and do better. Oh, you might want to look out if your competitors are serving ads on your videos, and if so, then that’s not good. You can simply use Google manager to block it.
4. YouTube advertising is an interesting option
YouTube channel is not the only option to showcase your content, YouTube advertising being an interesting option too. All you need is good monetary resources. Some cool variations of ads include skippable video ads, bumper ads, display ads, and sponsored cards. An intensely targeted, entertaining and short ad that keeps your viewer hooked and engaging in your ads is what this is all about. You might want to be careful with the content here, considering that it’s your hard-earned money being spent.
5. SEO can get you more views
To get the best results, optimizing your search work wonders. YouTube SEO takes its sweet time. Don’t panic if you started working but didn’t get your desired results. It will happen. Slow and steady wins the race.
To ensure that your SEO Services in Pakistan is on point, start with an attractive yet SEO friendly title with the right keywords. Firstly, find the right keyword. Once that is achieved, create a title that’s an instant give away of the whole of your content. YouTube allows you a 70 characters’ topic but fewer characters are more appreciated.
6. Video Descriptions are a charmer
The description is an integral part of SEO. It’s a brief description of your topic, links to your website as well as social media accounts, along with the hashtags. A maximum of 5000 characters with front-load keywords which were used in both the title and the description. It’s always better to add about 15 hashtags but no more than that. Because hashtags make your content searchable on YouTube. However, more than 15 will be ignored.
7. Adapt too what you Analyzed
If by any chance you have the feeling that since you have a YouTube channel and your SEO has started working out and your audience engaging across the videos, makes your work done, that’s where you are wrong. There is a long way to go as it requires a constant check and balance. A change in your subscriber’s inclination, demographics, video playback location can’t be ignored. And you might as well consider the fact that you are not the only one in the market. If you want the best, so do they. Let’s not take them lightly and work to maintain your own competitive edge. If you don’t adapt to the changing situation and someone else does, you might be in trouble.
It’s important that you pay close attention to your content strategy. We tried to give you an overview of how to strategize your YouTube Marketing in Pakistan but if it’s too much to take in, just breathe. It’s not the end of the world. It’s not like you can’t take advantage of YouTube because you find it complex or simply because you don’t have time. Either way, there are some Digital Media Companies across Chicago to help you with this, and Xcentric Services is one of them. So all you need to do is to ask.