Social Media Management For Small Businesses – How To Nail It?

kashif ali

  • Jun 07, 2022

When it comes to managing your small business’s online presence on Instagram, Twitter, or Facebook, you might end up asking yourself – where do I even begin from? Big-brand Social Media management strategies do not work always for small businesses. And to be honest, they do not even have unlimited resources for dedicating to social. Are you too in the same boat and are looking for ways to manage your small business’s socials? Read through the blog till the end to learn some best practices to nail it.

Got no time and team to manage the social media presence of your small business? Xcentric is here to the rescue with Affordable Social Media Management Services. For more details, contact us at 0300-800-2094 or email at connect@xcentricservices.com today.

5 Best Practices For Social Media Management

Being on social media is as important as having an identity card in this digital-driven world. No matter whether you are a small business or a big big brand, having accounts on social media platforms is a MUST. However, with such trends come challenges – so if you want some advice, we have got your back.

Our team has put together some best practices for small businesses to manage their Instagram, Facebook, and other social media accounts. Here, dig into them before it is too late to take your small business on social media:

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1.  Quality Over Quantity

Posting, re-sharing, and cataloging everything happening to your business on social media is tempting. Well, this is especially true in the go-go-go world, where the influencers and big brands always have something for saying.

However, you do not need to feel pressure for updating your business’s social media profile every day. When it comes to being on social media, just like other communication methods, quality comes over quantity. In fact, we too focus on the same when providing Social Media Management Services in Lahore.

So, for starters, you can share just one post weekly – that provides some actual value to your target audience. Because technically, this way better than flooding their feed with content that is of no use to them. And, once you get into the flow, increase the count of the posts without compromising on the quality.

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2.  Know The Target Audience

Not every customer of yours spends time on social media – and not all of your followers on social media will end up becoming your customers. Playing smart and posting according to your target audience works in this case. Following are the questions that can help in posting while keeping the right audience in mind:

  • Who engages with your content the most currently?
  • Who do YOU want to engage more with your content?

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Well, a small business owner might be very happy if their following on social media is mostly the family, friends and employees. If that is your case, prioritize content focused on company updates. Make the audience feel as they are a part of your brand and its day-to-day actions.

On the other hand, if you are planning on reaching some customers through Social Media, the best bet is talking about your services or products. Rest assured, this does engage the customers, help convert them and increase sales.

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3.  Choose Social Media Platforms Intentionally

A business does not need to be on all the social media platforms out there, which frankly speaking is quiet a relief. With hundreds of options to connect with your target audience, it can get tough for a small business to decide where they want to spend their limited resources.

Social Media Management Packages that we offer also involve sticking to one or three accounts. Mostly, our recommended social media platforms are Instagram, Facebook and LinkedIn, as they are growing rapidly. Here are some stats that might help you decide where YOU need to have a presence:

  • 21% of users on Facebook are aged 45 and older
  • 56% users on Facebook are Males and 44% are Females
  • 29% of users on Twitter are aged between 24 and 34
  • 70% of the advertising audience on Twitter are Males and 30% are Females
  • 51% of worldwide Instagram Users are Females
  • 1/3rd of Instagram users are aged 25 to 34
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4.  Focus On Visuals

We all love words, but there is no denying to the fact that visuals that are engaging actually draw a customer into the social media content of a business – even it is a small one. Particularly, this is very true for Instagram, which is primarily a visual-sharing social media platform.

However, in the visual game, Facebook and Twitter are also no behind now, as on them too, the engagement rates for image posts are higher than that of text-based posts. Hence, to increase your reach on social media, pair eye-catch visuals with engaging and short content. Not sure how to? Here is what works for us when providing Social Media Management Services in Pakistan to small businesses:

  • Share pictures of your office space or employees with company tidbits and behind-the-scenes.
  • Infographics made using Canva or other editors for explaining key processes of the business.
  • Drafting huge text on minimalistic backgrounds to grab customer attention and engage them.

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5.  Take Time For Responding

Finally, the last but most important and overlooked one by small businesses – focusing on the ability of Social Media when it comes to engaging with the target audience directly. Responding to the customer feedback helps in building rapport with the followers and positioning your business as a reputable one that cares.

Also, this is not all. The more a small business responds to the comments of the audience on the content, the more its posts are prioritized by the algorithm of social media. Hence, to nail social media management, actively engage with the audience on your social media accounts. It will help you in reaching farther – quite faster.

Still not confident in managing your business’s social media after reading these best practices? No worries – social media managers at Xcentric have you covered. Get in touch with us by ringing 0300-800-2094 or email at connect@xcentricservices.com today.

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    [/vc_column][/vc_row] Social media is all fun and games – until it comes to managing the presence of your business on the platforms. However, at the end of the day, the only goal is to shine as a brand, even if you are a small business. Hence, for help, count on Xcentric and invest in our Affordable Social Media Management Services. Our savvy social media managers would love to help you in every way!








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