How can Social Media Advertising increase Sales?
- Aug 27, 2020
Eight years back, Instagram was a newbie in the Digital Services world. But today, it has grown as the 6th most popular one among Social Media Platforms and boasts around 90 million active users monthly. So being the cool boy in town, it has undoubtedly taken the E-Commerce Website Development world by storm as businesses are now including Instagram as an Online Advertising in Pakistan channel.
However, if you are new to Online Advertising in Pakistan, and don’t know how to begin with Instagram Marketing, this guide is for you. It highlights every reason why Instagram is successful. And how you as a Pakistan Selling Site can utilize its power to boost your sales. Rest assured, by the end of this guide, you will surely be confident of Instagram Advertising, promoting your online retail store, engaging the target audience, and driving them towards your E-Commerce store.
Why opt for Instagram Advertising?
Globally, around 50% of the savvy Social Media Managers believe that Instagram gets back the third-best Digital Marketing in Pakistan ROI, as compared to other Social Media Marketing Lahore channels.
And believe it or not, according to stats, the platform boasts around 3 million+ users that are using it to promote their brand. Plus, impressively, Instagram is also ranked as the 4th advertising platform, which gets a brand higher conversions.
The Types of Instagram Ads
Technically, Instagram enables you to run five types of ads, which you can incorporate as an Instagram Feed post or Instagram Stories. Let’s dig into those five types in detail because Instagram is not as easy as just uploading a picture with a cool caption. There’s a lot more that you need to have at your fingertips if you wish to nail your Instagram Online Advertising campaign!
1. Video Ads
Videos always cover a lot more than what a photo can convey, which is why Instagram allows users to post videos up to 60-seconds in duration.
As an inspiration, see how Airbnb uses Instagram ads to capture the attention of its audience. Their video was a success and expanded its reach to more than 126 million people.
2. Photo ads
Photos are a visual way of communication used by E-Commerce Website Development stores to engage with their target audience. Just as you post a regular picture, the Ad is also a single image.
For instance, look at how Colourpop Cosmetics targeted the audience with an Instagram Ad featuring its best-selling product. Can you imagine that this single photo ad acquired 20% of their customers?
3. Carousel ads
Carousel Ad is another Instagram Ad format that brands can use to display more detailed ads than what a solo image shows. This format enables you to create an Ad with more than two visuals.
Sephora, a chain of beauty stores and personal care, ran a series of Instagram carousel ads to target its existing audience and reach a new market. Here’s what the Ad resulted in – a 60% increase in sales and a 50% increase in website traffic.
4. Slideshow Ads
Have you ever seen a hybrid between a video ad and a carousel ad? Well, that’s what savvy Instagram-ers call a Slideshow Ad. This type of ad placement enables you to incorporate up to 10 visuals that automatically roll as a video on Instagram and caters as an alternative to videos.
So, if you are a brand that doesn’t have the luxury of time and money to shoot a video or a photo of your products, use the existing product images and create a slideshow advertisement.
5. Stories Ads
To give your target audience an immersive experience, you can benefit from an Instagram Stories Ad that enables you to run photos and videos both.
As an Instagram story Ad, here’s what Dunkin Donuts created to introduce their donut fries, and to build anticipation. And not to forget that this clever ad was a hit, and helped them achieve 5X on their Ad spend.
Online Advertising on Instagram; A Step-by-Step Guide
There are two ways you can create and run an Instagram Ad. One via Facebook Ads Manager, and the other directly on the Instagram App. Though before you get started with this, ensure that you have an Instagram account.
Advertising via Facebook Ads Manager
As Facebook owns Instagram, they share a mutual Online Advertising tool called an Ads Manager. So, if you are already into Facebook Marketing Pakistan and have picked on some Facebook Marketing Packages in Karachi, creating Ads on Instagram won’t be a hassle for you. However, still, in this article, we have covered step-by-step everything a beginner needs to know.
Step 1: Choose your Objective
Brands opt for Instagram Advertising because they want to achieve something. However, without a goal, achieving the desired results is not possible. So, to set your means of validation and measurement once your Ad runs and ends, you can choose out of three business goals.
- Consideration – driving the audience to assess your products and services if they meet their needs and wants.
- Conversion – prompting the audience to buy your products and services or get a positive response for your E-Store.
- Awareness – strengthens the familiarity and demand for your products and services.
Step 2: Define the Audience
As the next step, depending on the campaign objective you’ve chosen, identify who you want to see your Ads. Though not to forget, to keep your campaign efficient, be more specific when you decide on the target audience because blindly targeting won’t get you anything but wasted advertisement funds. The Ads Managed enables you to select an audience based on the following divisions;
- Custom Audience Targeting – create an audience based on people who already interact with you, on and off Facebook.
- Detailed Targeting – enable adaptability by refining your audience based on demographics, interests, and behaviors.
- Connections Targeting – target the audience that connects with your business in a specific kind of relationship.
- Lookalike Audience Targeting – target the audience potentially interested in your E-Store, based on similarities with your current audience.
Step 3: Decide where to place the Ads
Ads Manager enables you to run your online store’s Ads in a variety of placements. And since this article covers Instagram Online Advertising, Here’s how you can tweak your Ad;
First of all, go to Ad Sets and click – Placements, which will prompt you to with the display saying – Display your Ads. Next, you’ll see an Edit Placements button, which will enable you to select platforms to run your Ads. There, leave Instagram checked and choose between if you want to post on your Feed, Stores, or both channels.
Step 4: Determine Schedule and Budget
Next, you need to determine how much you can pay for the Ad and where you want to run them. At this step, you need to add your budget, either monthly or lifetime, and whether your ad will just run for that day, continuously, or will end at a specific date.
Being a Digital Marketing Agency in Pakistan, we suggest, beginning with the lowest budget to analyze how things work for you. And later, based on the results, you can tweak your future ads to win better conversions.
Step 5: Design the Ad
Now that you know the fundamentals of placing an Instagram Ad, here comes the fun part – Designing. And for that, you need to focus on three things; format, text, and CTAs.
Earlier in this article, we talked about some of the types of ads that you can place on Instagram. Well, when you reach the point of designing, these are the formats you have to choose from; a carousel, a single image, stories, and a slideshow.
The next aspect you need to focus on is the text you add to your Ad. To accompany the visuals, make sure that you include text lines that drive the target audience to take action. Plus, to nail the design game, add CTAs to the text or the visuals.
Advertising directly on Instagram
To run an Ad directly within the Instagram app, here are the steps you need to follow;
Step 1: Select the Media to run Instagram Ad
Click the button saying Promote on the app’s interface. After this, you will have to choose a post that you have already posted on your profile.
Step 2 – Choose an Outcome
This step asks you to choose the objective behind placing the ad, which can be getting more profile visits, boosting engagement, driving more traffic, or promotions. So, what’s your purpose? Let us know!
Step 3: Decide Target Audience
Next, you need to decide on who you want to reach with your Instagram Ads. And for that, you get options like auto-targeting, which asks Instagram to choose who to target, local targeting, which targets based on how near the audience is to your brand, and manual targeting, which bases on locations, interests, and affiliations.
Step 4: Fix the Budget and Duration
Determine your budget and the duration for which you plan on running your Ad. Though make sure that the longer you run the Ad, the more you need to add to your budget.
Step 5: Review and Publish
Finally, you review your Ad at this step, and voila, you are all set to advertise!
Instagram advertising – THE BEST PRACTICES
Compared to other Marketing Services platforms, Instagram is highly visual and engaging. Hence, if you look forward to staying in the game and standing out to win your audience’s eye, you need to get creative, which is why we’ve covered the best practices to advertise on Instagram. Let’s read through!
Intensify the Creative
Instagram offers a diversity of supplementing apps that help create Instagram ads that are very artistic and innovative. So, being a business on Instagram, you can intensify the look of your creativity and enhance them with the help of budget-friendly Instagram apps like Boomerang, Hyper lapse, and Layout. Rest assured, these unique apps will boost your reach and drive more sales.
Measure and Analyze
Evaluating the performance of your Ad is appropriate. As much as possible, if you are planning a full-blown Instagram Ads campaign, you need to analyze things that are going against you and in favor of you.
And for that, you can measure your Ad results by accessing the built-in analytics on ads Manager or within the Instagram app.
Adopt Instagram Tools
Instagram is famous for always innovating and practicing bold decisions concerning its features and capacities. As an E-Store advertiser, you need to be aware of the digital trends that the app has in stores to offer and embrace them because they help in reaching a bigger audience, and most importantly, communicate with them.
For instance, if we talk about hashtags, they have always been a staple on Instagram. It won’t come to you as a surprise if we said that the Millennials and Gen Z tapped into the hashtag game just because of Instagram.
Moreover, talking about the Instagram algorithm, the Explore tab features posts with hashtags that are trending. Hence, out of both other best practices, if you look forward to getting discovered on Instagram, use hashtags that are relevant to your brand. Though make sure that you don’t use the irrelevant ones just because they are hot in trends, use only those that are relevant.
Brands opt for Instagram Marketing Services and advertising because of its visual story. Moreover, they also consider it an opportunity to connect with people, brands, and even keep an eye on what their competitors are up to on Instagram.
Hence, the assumption – More and more brands are jumping on to the bandwagon and playing their hands on Instagram Online Advertising. So, if you are also all set to tap into Instagram to continue a two-way communication with your target audience, get in touch with us at Xcentric Services. We are a Digital Marketing Company in Pakistan that is always ready to serve the needs of brands with state-of-the-art digital solutions!