Rank Shopify Website On Search Engines With SEO Marketing
- Feb 17, 2022
Driving traffic organically on a Shopify web store is important, and no other strategies are as impactful or affordable as SEO Marketing strategies. Online retailers need to put in effort and time for ensuring that the web pages on their Shopify website are optimized and attract organic traffic. Technically, this means that more customers will browse through the products on their web store.
Unlike social media marketing or Google Ads, optimization strategies keep directing traffic to web stores long after the paid marketing budget exhausts. Hence, because of this reason, we at Xcentric Services consider SEO as the best marketing channel for our clients retailing on Shopify. Want to know more about how we can rank your website on the search engine leveraging the marketing channel? Keep reading the blog!
5 Must-Do’s On Our SEO Marketing Checklist
Optimizing the web stores on Shopify means optimizing them for performing better on the search engines. Also, even though optimization strategies are applicable on every website, Shopify being an E-Commerce platform is more focused on helping online retailers in increasing their Website Ranking and driving organic traffic on it.
However, as a retailer, what you need to understand is that SEO is not a one-and-done marketing technique. It requires work all the time – when the store is launched and throughout its life. We know that this is getting quite confusing to understand. So, let us get you through the SEO checklist we follow for marketing our clients on the search engine.
1. Setting Up Analytics Tools
While the analytics dashboard on Shopify also provides an overview of the E-Commerce metrics, the marketers at Xcentric Services set up additional analytics tools. They help in better understanding where the traffic on the web store is coming from and how users behave when they land on it from the search engine.
Namely, the must-haves for us are Google Search Console and Google Analytics, which are free to use. After creating the accounts for our clients on them, we take the following steps:
- Submit their sitemap, which is generated by Shopify in the Google Search Console account
- Add the tracking code of Google Analytics to their Shopify web store
2. Keyword Research
Before we begin optimizing the content on the Shopify web stores of our clients, we identify the keywords that are strongly relevant to their products and drive high-quality traffic. However, there are countless ways the users search for something you as a retailer might be selling. Hence, by using a keyword tool for SEO Marketing, we conduct keyword research.
While some of the keywords we come across are easy to rank on and others are high volume, we choose the ones that are best suited for the Shopify web store of our client. Precisely, we pay more attention to the following keyword metrics when choosing keywords:
- Cost-Per-Click: Strong converting potentials are represented by CPCs and are most common with transactional and commercial keywords.
- Search Volume: We target keywords to achieve high searches every month because after all, a web store is optimized for the same reason.
- Keyword Difficulty: High-scoring keywords are hard to rank on so we make sure to choose those that can realistically rank the client on the first page.
Ideally, on every web page of a Shopify store, we target a different keyword. For instance, on product pages, our content team adds keywords with transactional intent, and in blog posts, informational keywords are used to engage searchers.
3. Optimizing Meta Descriptions & Page Titles
All along editing the listings of our clients on search engines, another thing on our SEO Checklist is optimizing the meta tags that are visible on the search engine result pages. Here also, we follow some best practices that include keeping the length of the title tags limited to 60 characters and a description of not more than 160 characters.
Google is smart and looks at all these parts of metadata for understanding what the content on a web store is about and when it should be promoted. Also, because the meta descriptions are visible on the search engines as a search snipped, they influence the clicks of the searchers.
On the whole, search engines completely understand all the phrases and terms having a relationship with a primary keyword. Hence, when adding content to web stores, we do not prefer stuffing the on-page elements with the same keyword repeatedly. Every meta tag we add adequately and naturally describes the content on the pages of the Shopify web store.
4. SEO-Friendly Navigation Menu
Navigation menus are helpful when it comes to helping navigate through an online web store. Not only does an SEO-friendly menu for navigation looks attractive to Google crawlers but also provides the users a better experience. Shopify SEO tips that we follow at Xcentric Services to create friendly navigation on client web stores include:
- Well organizing products into collections and categories
- Keeping navigation consistent on every website page
- Leveraging the navigation for leading users to the Contact Us page
5. Regularly Auditing Web Stores
With passing time, web stores change – in their appearance and functionalities too. Adding, deleting, or customizing pages makes this happen as pages accumulate backlinks. The ever-changing landscape of search engines also leads to changes in websites.
Therefore, carrying out a website audit regularly is also a part of our SEO Marketing checklist. It helps us in determining the well-performing and underperforming pages of a web store on the search engines. With the insights that we get as a result of the audit, issues in the content, domain authority, and page experiences are also identified and fixed by our team.
Always remember that search engine optimization is great to lower customer acquisition costs in the longer run. However, learning the basics of SEO and then implementing them on your Shopify web store can be daunting tasks. Hence, let us at Xcentric Services tick off your off-page and On-Page SEO Checklist so that you outrank on search engines and outperform the competitors. Get in touch with us, and our team will help you through it all – choosing keywords, adding them in the content, driving organic traffic, and ranking on the search engine.