Top SEO Marketing Trends To Optimize Your Rankings In 2023
- Jan 12, 2023
SEO Marketing is a key component of digital marketing because it helps businesses rank higher on search engine results pages (SERPs). However, with the algorithm updates that Google announces every other day, keeping track of every SEO trend gets hard. To be honest, they are ever-changing – the trend that worked a few years ago is no longer a trend anymore.
Now, we have entered 2023, leaving behind some old trends and looking forward to practicing new ones. SEO experts keep new trends in check and help businesses stay on top of the popular ones, as we do at Xcentric. So, without wasting any time, let’s dive into the top trends of SEO Marketing that we as an SEO Agency in Lahore are planning on tapping into to optimize SERP rankings for our clients.
4 SEO Marketing Trends To Follow
The year 2023 is all about displaying value and expertise in content, all while providing high-performing experiences to the users. Throughout the history of Search Engine Optimization, there have been strategies that remained constant. However, now, Google has gotten quite better at evaluating businesses on search engines and determining their rankings based on algorithm standards. To meet those standards, these are the trends that every SEO Expert in Lahore will be watching out for:
1. E.E.A.T: (Experience, Expertise, Authority, Trust)
In the last month of 2022, Google announced an additional E in E.A.T which stands for “Experience”. In simple words, this means that Google will keep track of whether the content creator has first-hand, real experience on the topic discussed or not. Moreover, it will help Google better understand which content is authentic and deserving to get ranked in search results.
Another reason to emphasize the experience of a content creator is to help Google inspect whether the particular content created is useful for the targeted audience. If a business posts irrelevant content to its niche, Google crawlers get suspicious. Hence, for creating rank–worthy content, it’s best to stick with your general niche and business areas. Many SEO companies in Pakistan including us – Xcentric, assist businesses in fully understanding their niche and posting relevant content to rank on SERPs.
2. AI – Generated Content
Despite all the efforts to reduce the dependency on auto-generated content, the use of AI in content generation is likely to increase in 2023. Developers are already on the road to making new and effective AI tools for SEO Marketing and related fields. So, as AI is getting better and all set to take over content creation, NOW is the time to make the most out of it.
Even though we didn’t recommend using AI-generated content for SEO in the past because of no human intervention in between, our team of the Best SEO Experts in Lahore has laid their guns. To create content that is different from what the competitors of our clients are creating, in 2023, we will use auto-generated drafts that help in making difficult decisions and brainstorming. Rest assured, through this practice, we can still help you create high-quality content for your customers and improve rankings.
3. High Organic Click-Through-Rate
We have been hearing about zero-click searches for the past few years now. Zero-click searches display answers to user queries at the top of the SERPs without leading to any third-party links, making it difficult to rank on the first pages. As of 2023, even though landing on the first page of SERPs is still ideal, being on the second and third pages will not cause any major loss thanks to endless scrolling.
With continuous scrolling on both Desktop and Mobile devices, Google is making it easier for users to scroll through multiple pages – to find interesting content they are seeking amidst all SERP results. Eventually, this means that click-through rates are going to be high because users are navigating across multiple pages for the best search result. So this year, when providing Best SEO Services in Lahore, our major goal is to consistently look out for better keywords and rank the websites of all our clients on at least the first three pages of search engines.
4. Mobile SEO
Thinking out of the box is always a good thing when it comes to SEO Marketing. Hence, change your perspective in 2023, get organized as a business, and grab every growth opportunity in the SEO world. Being an experienced SEO Agency, we are certain that mobile SEO is going to be a huge HIT in 2023 for marketing. Google will now consider the mobile version the main prototype of a website – and even rank it on SERPs based on the mobile version. Hence, when designing websites for our clients this year, we will make sure that they are not only user-friendly but also mobile-responsive.
Trying to shift your attention to SEO Marketing and need help from professionals? Count on the SEO experts at Xcentric. Contact us by calling at 0300-800-2094 or dropping a query at email@example.com today.
SEO Marketing trends are meant to change – and not every trend is worth tapping into. However, because ranking on Google is also a MUST in these times, you need to find out which trends will work the best in your business’s favour. Got no time to figure that out? No worries, get our Professional SEO Services. Optimization experts at Xcentric as here to help. We are a Top SEO Company in Pakistan that has the expertise to keep a business in pace with all the SEO trends, optimize its rankings and bring it to the #1 page of SERPs.