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PPC & SEO Marketing – When To Use Both For Maximizing Profits?

kashif ali

  • May 24, 2022
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Even though this has been said multiple times before, it needs repeating – traffic is the lifeblood of every online undertaking. The success of online businesses depends greatly on the amount of website traffic it is generating. It is an unquestionable fact. However, what is subjected to a never-ending debate is the matter of PPC and SEO Marketing, which are the two most powerful approaches to generating traffic.

PPC stands for pay-per-click and Search Engine Optimization is SEO. While both of them have the same end goal, the concepts are different and require different methodologies and techniques. Both of them are effective when it comes to driving visitors toward a website. However, when one of them works well in certain situations, the other can face difficulties in driving traffic in a similar situation. For succeeding with either of the methods or both, you need to know the limitations and strengths – which are covered in this blog.

Want to succeed in both search marketing methods? Xcentric can help. Speak to our strategists by calling 0300-800-2094 or drop a query at connect@xcentricservices.com today.

When Is It Best To Use Search Engine Optimization?

SEO Packages are all about techniques that are aimed at taking a website to the 1st page of SERPs. It is very important for businesses running online, as the stats show that more than 80% of traffic on a website comes from search engines.

Undoubtedly, the biggest search engine is Google, which gathers more than 3.5 billion searches every single day. Hence, many Search Engine Marketing for business campaigns are targeted on this search engine specifically.

Search Engine Optimization

Now, the BIG question is – when to prefer SEO Services in Lahore over pay-per-click? Below, we have listed some circumstances in which SEO proves highly beneficial for businesses. Read through to find out what can be achieved when the Best Companies for SEO put organic optimization strategies into action.

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✓    Consistent Results

SEO has a comparatively long growth period. Getting on the 1st page of search results will not happen overnight or even after a week because the process is time-taking. However, once a website reaches high ranks with a well-planned SEO Marketing strategy, it will start enjoying sustained traffic. Moreover, if you keep up with the optimization campaigns and E-Commerce SEO Packages by continuously working on maintaining and improving results, you can stay on top of SERPs for a long time.

✓    Build Website Authority

An authoritative website is an established resource center developed for a particular niche. It is the go-to website for those in that niche needing certain information. Once an authority website is all set and running, it can generate high traffic volume based on the URL alone.  The best way for establishing the authority is to generate traffic to website pages sustainably and eventually build an online reputation – until it people and dominates the industry. And, sustainable traffic can only be generated by posting content that is powered by SEO Packages in Lahore.

SEO Strategy

✓    Increase Website Value

Websites are the virtual property of a business and if you want to sell them at a high price, increasing their value is important. Many factors contribute to increasing the value of a website along with Website SEO Packages. They include the amount of traffic that is generated, its consistency, website ranking over time, and other factors falling in the SEO realm. Hence, invest in the Best SEO Services in Pakistan and target well-planned SEO strategies to increase the value of your website and make it worth a high price.

SEO is not Free Clicks. It demands tremendous effort and time – which the SEO Consultants at Xcentric can put in for you. To get started, call us at 0300-800-2094 or drop a query at connect@xcentricservices.com now.

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When Is It Best To Use PPC?

Now, let’s move to the other side of the PPC and SEO Marketing debate. Pay-per-click is a way of advertising on SERPs. Basically, you have to bid for making your Ads appear in the sponsored results whenever someone searches a query that includes your keywords.

The reason why it is named pay-per-click is that you need to pay whenever a user clicks on an Ad that you have placed. According to the Best SEO Experts in Lahore, Pakistan, the popular platforms for PPC advertising include Bing Ads, Facebook Ads, and Google Ads.

So, one question that makes everyone scratch their heads while in thought is – when to use PPC marketing and what it helps achieve. Below, being a Professional SEO Agency, we have covered all that this paid search marketing way has to offer to businesses.

✓    Immediate Results

When you require immediate results, investing in off-page and On-Page SEO Packages will not work. In that case, count on pay-per-click as it is quite fast. In fact, you can also count the minutes before a flock of visitors comes running to your website pages. This happens because the very moment a PPC campaign is approved – given that the bids are high enough for meeting priority placement, the Ads will be displayed immediately. Billions of people will be able to see it and the traffic will be mostly instantaneous. All in all, being the Best SEO Agency in Lahore, we believe that PPC works great in many ways. Whether it’s product launches, affiliate marketing involving offers, seasonal promotions, and event-focused marketing, it makes everything a success.

Website Ranking

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✓    Highly Targeted Traffic Requirement

Unlike SEO and Backlink Packages, pay-per-click marketing allows for narrowing down the prospects based on demographics. Many PPC platforms, such as social media sites, allow promoting to the audience by viewing Ads based on their age, income, education level, gender, and even marital status. In fact, the popular social giant Facebook also allows targeting people based on their hobbies. Therefore, making PPC a powerful way to reach the people you need as a business and drive them to your website.

✓     Promoting Time-Sensitive Offers

Affordable SEO Services in Lahore, events, or products with an expiry date are like a race against time. Often, the long growth period of SEO campaigns delivers belated results. So, when it comes to time-sensitive offers, between SEO and PPC, the latter wins the game. Whether you are promoting an offer that ends in 10 days or 2 days? No worries. Get the traffic on your website within hours by running a PPC campaign.

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    Want to make both SEO and PPC a part of your Online Marketing Strategies? Let us at Xcentric help you do it. Speak to our strategists by ringing at 0300-800-2094 or send a query to connect@xcentricservices.com today.

    While there are situations when businesses prefer one marketing method over the other, we do not support the idea of thinking in terms of PPC Vs. SEO. Both of them are complementary and important. Hence, rather than investing only in Professional SEO Services, get on board with us for PPC marketing too. We are the Best SEO Company in Pakistan that has the knack for both – Best SEO Services in Lahore and PPC marketing. Rest assured, team Xcentric will nail both.

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