Growing Sales With Pay-Per-Click Advertising – Does It Work?
- Jan 20, 2022
Digital marketing covers a huge range of channels and techniques that drive conversions and traffic for a business. From paid advertisements to content production, the list goes on of ways one can drive results for their business with digital marketing. However, to run a strategy, one needs to work smart and break it into many small strategies; both unpaid and paid. Pay-Per-Click Advertising is what we leverage for most of our clients at Xcentric Services being a digital marketing agency. But we understand, you might not want to take the plunge without knowing everything about the channel. Hence, read through this blog for an introduction to the channel and know what key benefits we can get you out of it.
How Does Pay-Per-Click Advertising Work?
Search engines like Google, Yahoo, and Bing provide a Paid Advertising channel. When campaigns are running on the channel, businesses have to pay only when someone clicks on the Ad and visits their website. In comparison with other advertising channels that cost a fortune, this is budget-friendly. On top of it, when we plan and target the campaigns for you, the right Ad type, keywords, and bidding strategies are put into action. Hence, your Ads will be in front of the right target audience and get you REAL results in no time.
What Are The Benefits Of PPC Advertising?
Targeting a PPC advertising strategy is a surefire way to grow sales online. However, not setting the budget right or targeting the wrong audience can cost you A LOT. Hence, if you are looking forward to leveraging the marketing channel, let us be your savior. With us planning and targeting your advertising campaigns, you will get the following benefits:
1. Paying For Visits Only
With pay-per-click, our clients pay only for the website visits they get as a result of the Ads we have targeter. In comparison, other advertising channels require paying for the Ads which have to be shown on a specific platform. Moreover, result generation is also not guaranteed.
However, when team Xcentric Services targets Pay-Per-Click Advertising strategies, the searchers seeing them are sure to get interested and click on the Ad. Therefore, making the cost of a click worth it – with an added change of conversion on the website when they visit it.
On the whole, no budget is wasted on an audience that might not be interested in the product or services a business offers. Instead, for our clients on board, we target PPC strategies by focusing on converting those who are sure to land on their website.
2. Analyzing Ad Performance
Putting a strategy into action and just waiting for the sales is not enough. One needs to track and measure the ROI and the overall success of a campaign. PPC Marketing enables that by making the stats of conversions, impressions, and clicks available – along with the demographics of those clicking the Ads.
Other marketing and advertising channels do not get a picture of the performance as clear as PPC. Hence, for our clients, we leverage this feature fully by analyzing the Ads performance through Google Analytics and tweaking the further campaigns accordingly. Therefore, allowing them to see what our team is spending on and the results we are delivering to reach the end goal.
3. Instant Results
Marketing strategies like SEO, social media marketing, and content marketing take a long time to deliver results. However, the PPC advertising campaigns we target can be turned off and on instantly. Even though the other channels mentioned above are also important, if you are short on time, we suggest not depending on them.
By placing pay-per-click Google Ads with optimized bids, our marketing team delivers immediate results to clients and gets them on top of the search engine result page. While SEO or other digital marketing strategies get you gradual results, with PPC, you will see instant results within hours. Therefore, getting the digital marketing channel an edge over others.
4. Controlled Budget
Pay-Per-Click Advertising gives control over the cost in the form of a pay-as-you-go model. It allows stopping a campaign altogether or even making changes to it if the performance is not good. Moreover, the Google Ads will not go over the set amount when spending on campaigns.
However, controlling the campaign budget is not as easy as it sounds. Hence, let the professionals at Xcentric Services plan your Pay-Per-Click Advertising strategies. With access to Google Analytics, they will spend the budget wisely, keep an eye on how well the spent budget is performing, and improve it moving forward. In short, they constantly tweak the budget of the campaigns to meet the advertising goals of every client.
5. Boosted Website Traffic
Want to increase your chances of getting in front of your target audience on the search engine? Paid advertising can get you on the top of search engine result pages. Specifically, when our team of savvy marketers plans the strategies.
With a rightly targeted Ads campaign, they show the client’s website to the potential customers searching for relevant terms. Therefore, driving organic traffic towards the website, converting them through the landing pages, and generating sales.
Advertising campaigns help businesses grow fast – by achieving marketing goals, boosting brand awareness, and driving sales. To be precise, it helps take the customers from the top of the marketing funnel to the bottom. So, are you ready to add PPC in Digital Marketing strategies of your business with help of professionals? Get on board with Xcentric Services.