What Will Professional SEO Services Prioritize In The Future?

kashif ali

  • Apr 11, 2022

The hard part about search engine optimization is its fluidity. Google’s algorithm is updated 500-600 times every year. It means that at least one update comes every single day. Even the Best SEO Experts in Pakistan who dedicate all their life figuring out the ranking criteria end up scratching their heads at day end. Keeping track of all the changes is almost impossible. However, to stay ahead of the competition, you need to stay in the know about the optimization trends and techniques of 2022 – regardless of having invested in Professional SEO Services.

75% of researchers do not go past the first search engine result page. Hence, figuring out how to beat the algorithm updates is important for remaining on the first page of SERPs. To help save the time that you might be spending constantly refreshing the update page of Google, we have put together this blog covering important SEO Marketing techniques of 2022.

AND, let us be clear about something, this is NOT an average “SEO trends 2022” predictions post. Yes, we have covered the important trends of SEO that optimization experts and the Best Companies for SEO will be following in the years ahead. But you are also going to learn about the strategies that are working wonders currently.

P.S. Concerned that your SEO strategy is not keeping up with the high competition on search engines? Get an SEO Audit done by team Xcentric or speak to a Dental SEO Expert by contacting us at 0300-800-2094 or connect@xcentricservices.com today.

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1. A/B Testing

We will start with On-Page SEO Packages, which are simple or A/B testing. In the past couple of years, we have seen many testing tools popping up. This is awesome because SEO is not only about making a decision and implementing it. It is implementing, evaluating, and then making decisions – or sometimes even corrections.

Do we need to pull back certain strategies after investing in SEO Packages in Lahore? Did the second strategy perform better than the first one? Which one should you keep in action? All these things that we are talking about apply to the testing mentality.

Honestly speaking, SEO is extremely complex and the old-school idea of following some fixed best practices does not cut the competition anymore. So, this year and beyond, develop the habit of A/B testing – we swear by its effectiveness as our team does the same when providing Professional SEO Services.

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2. Author Pages

The second thing we prioritize when providing the Best SEO Services in Pakistan is author pages. We actually LOVE it because this year, Google updated its advice around the author pages and even their schema markup.

In fact, it is an essential part of the Affordable SEO Services in Lahore that we offer. A great quality author page helps Google in evaluating the authors, which can be further used for E-A-T (Expertise, Authoritativeness, Trustworthiness) and many other things.

Best SEO Services in Pakistan

So, the crux of this point is that focus on linking the articles on your website with good author pages. It will help in establishing the expertise of the authors on the search engine and eventually improve your SERP ranking. Hence, do not forget to look at your author pages and try improving them or just simply mark this as an important task. Take our word, being a Professional SEO Agency, we assure you that it will help.

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3. Google Title Rewrites

There is no other topic discussed in 2022 than Google title rewrites and SEO Packages. Many studies including our experience with clients have shown that the search engine rewrites 60-80% of the titles of a website. Oh well, we know that this can get frustrating really quickly.

BUT what many businesses are doing wrong is that they are not evaluating the titles rewritten by Google. Actually, they should – as Search Engine Optimization is all about learning more.

In simpler words, by evaluating the rewritten titles, you will get to know WHY exactly were they rewritten, if they were too long or if the targeted keywords were missing. In some cases, if you do not like what Google wrote, correct it – but at your own risk. Because at this point, all you should do is evaluate and learn how you can do better next time when it comes to Search Engine Marketing for your business.

Confused and not sure if you can nail this one? No worries, get an SEO Consultants from Xcentric Services to help you. Contact us at 0300-800-2094 or connect@xcentricservices.com TODAY!

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4. Core Web Vitals

You might be bored of this one by now because we talked A LOT about Core Web Vitals last year. One happy thing is that we are currently talking less about it. However, it was still quite a big announcement by Google – and a hoola hoop for agencies like us providing Professional SEO Services.

What exactly happened was that when Core Web Vitals was released by Google, some websites experienced a boost and others went down the hill. However, it was not as intense as the SEO experts thought it would be.

Yes, many websites did improve, but in 2022, we think there is no need to worry about it as before. Sounds odd? Well, it did to us too so our team that provides the Best SEO Services in Lahore did the whole research. They found out that slow websites were still ranking on SERPS and faster websites were ranking even above them.

Even though the impact was not very strong, one thing they found out was that websites that failed all three requirements of Core Web Vitals were definitely put into the dump. Hence, without obsessing a lot over it, based on the advice of the Best SEO Experts in Lahore, optimize your website for speed.

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5. Favicon Review

Our favourite tip, the one that we can swear by being an SEO Company in Lahore is – favicon optimization. But why so? We talked about this some time back too, but maybe no one took it seriously enough. More than 50% of search results these days take place on mobile phones, where the favicon shows up. And, that is why we have made favicon review a part of our Website SEO Packages.

Unfortunately, many website owners do not optimize their favicons even after investing in E-Commerce SEO Packages.  A unique favicon draws attention and can even ZERO a website on a very busy SERP – with just a few pixels. So why not increase your click-through conversion rate by optimizing the favicon? It should be bright, have highly contrasting colours, and be attractive enough to draw attention when appearing in search results.

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    Ready to stay on top of all these SEO trends in 2022 and beyond but need professional help? Speak to the strategists at Xcentric. Ring us at 0300-800-2094 or drop an email at connect@xcentricservices.com.

    We are the Best SEO Company in Pakistan that has what it takes to rank website #1 on search engine result pages. So, no matter where the SEO score of your website stands currently, you can count on as the Best Company for SEO to improve it. A dedicated SEO Expert in Lahore will take care of your optimization strategies and make them work wonders in the long run.







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