People Counter A Secret To Measure ROI
- Apr 03, 2019
People counting technologies and all the business related to people traffic are relevant to each other, data collected from people counters is beneficial.
Not only retail businesses but people counters are helping all the industries to gather customer data for better understanding of customer behavior. Events are a powerful way to encourage in-person interaction with your brand. That said, figuring out whether your sponsored events generating a return on investment ROI can be tricky.
Holding an event does not come cheap, and if you’re investing a substantial amount of capital into hosting one, you need to make sure that at the end of the day, its facilitating buy-in from your guests.
Xcentric Services is known as people counting solutions provider as well and many smart people are getting these tools to make some advancements to their businesses. If you are also related to business with high footfall traffic you should get the people counter to gather accurate data. To buy this technology visit Xcentric Services to get better people counting camera price.
When it comes to measuring the ROI of sponsored events, a crowd counter eliminates the need for guesswork.
With a huge budget spent on such sponsored events, businessmen want to know either their sponsored events are resulting in post-event sales, and if so, how many. They use people counting data, crowd counter software, assist them in determining the relationship between one of their major sponsored events and store turnover.
To do this, they implement footfall analytics at the events in question, and at their stores in the area, because traffic counters measure foot traffic by Wi-Fi signals, the businessman could measure overall visitor flow, unique visitors, repeat visitors and walk-bys. Using this information, they are able to correlate foot traffic data from the event with foot traffic data from their stores.
The data generated from people counters allow the businessmen to accurately measure the impact and ROI of their sponsored event.
Usually, the businessmen obtained these three important findings via traffic counter software:
A total number of event attendees, the number of store visits immediately after the event in question, and the number of event attendees who went on to become customers.
What’s more, they identify that store foot traffic hit an all-time high shortly after the event, and then gradually returns to pre-event numbers over the course of six weeks. In addition,
Moreover, they notice that the stores which see the biggest increase in visitors were those located in close proximity to the event. These accurate insights into their event marketing spend, they are now able to make data-driven decisions about their event budgets and event marketing strategies.
Even if you are not working with an event budget that runs into huge amounts, you still need to make every cent count.
Just like many of us rely on Google Analytics to measure and track the performance of our websites, crowd counter software sheds light on the effectiveness of your offline marketing efforts. Like any other exercise in marketing analysis, drilling down into the data is crucial if you want to establish how every single interaction fits into the bigger picture.
People counting software recognizes individual Wi-Fi pings sent from mobile devices, you will be able to see if a guest enters a store and if they make a purchase. If visitors are entering a store in the days following an event, but they are not buying anything, you may need to review your sales strategy, store layout or staffing arrangement. If you see that lesser people are visiting your stores after an event, this slow visitor flow may be due to an event that was not engaging enough.
Don’t let your event marketing efforts get lost in the ether. Learn about people counters and how it can help you just contact professionals at Xcentric Services and get guidance according to business needs and if you want to buy people counting solution do visit Xcentric Store to get the best people counting camera price compared as the market.