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Let’s Optimize Your Shopify Store With Social Shopping And Drive Sales

kashif ali

  • Feb 22, 2022
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Online shopping is a landscape that keeps on changing always. Eight or ten years ago, there was nothing more than amazon or eBay out there. In the era we are now living in, running an online web store is an opportunity available for every business worldwide. The cherry on top is the fact that platforms like Shopify make setting up web stores and selling online very easy.

However, given that the competition levels are also getting too high, to get recognized as an online retailer, you need to stay on pace with the latest trends – one of which is Social Shopping. Sounds like a term you are not familiar with and do not know how to Optimize Your Shopify Store by leveraging it? In this article, we have given a detailed insight into what it is and how team Xcentric Services helps online retailers drive sales by counting on this trend.

Social Shopping – AN INTRODUCTION

Social commercial or social shopping is a term referring to every kind of retailing that takes place on Facebook, Instagram, or any other social media platform. In the past few years, all these platforms have developed features making social shopping possible.

For instance, Instagram Shopping was a feature introduced by the visual-sharing platform. It enabled businesses to increase product discovery through shoppable posts, product tags, and guides. Facebook also developed a Marketplace where people get to discover, sell, and buy products.

In our experience and opinion, social shopping is a trend that will stay because it does not only facilitate the customers to shop on the platforms directly. Instead, it also allows E-Commerce businesses to grow. Sound interesting and do you want to know more about how we can help you leverage this trend and Optimize Your Shopify Store? Read below!

Optimize Your Store

3 Ways We Optimize Shopify Stores With Social Shopping

Even though connecting a Shopify Store with social media is easy-peasy, getting the most out of it is something that takes a creative and experienced marketing mind. We have a whole team of such creative minds who know the nitty-gritty of Shopify and social commerce. Here is how they use it to grow the sales for the Shopify web stores of clients:

1. Choosing Right Social Media Channels

Being present on social media platforms is not the trick because you need to be on the right ones used the most by your target audience. For instance, if you sell products used by women, the best social media platform for you is probably Pinterest. According to the stats of the platform, more than 60% of the users on it are females.

On the other hand, if you are a business catering to Generation Z or Millennials, without any second thoughts, our marketing team would abort the mission of marketing you on Facebook. Snapchat, Instagram, and YouTube are the channels most preferred by them – and we make sure to help our clients sell on them if these generations are their target audience.

Sales of your Shopify Store

2. Creating Social media Persona

Once we have chosen the social media platforms fitting the target audience of our client, our team starts creating the social media persona. It helps in better understanding the social media audience and deciding who should be targeted for both – paid Ads and organic content.

For creating a social media persona and Optimize Your Shopify Store, we will gather the data of customers from the customer reports in social media analytics. After that, the characteristics determining the ideal customers are determined.

Ideally, when creating a persona, we first start with considering the demographic data – gender, location, and age. The content resonating with what they need and their activity patterns are analyzed, along with the time when they are active on social media the most. It is the time when there is a probability of them buying something on a social media platform.

Finally, when data is collected, we segment it into groups and then define the preferences. This way, finding more about the target audience of our clients and selling more effectively on social media platforms becomes easy.

Shopify Store to your Social Media

3. Generating & Using Social Proof

One of the valuable tactics we will apply to increase the Sales of your Shopify Store is generating and using social proof. Generally, social proof is a phenomenon referring to situations in which people observe and follow the actions taken by others.

In the context of social media, these are the actions that the users take after getting inspired by what they see on the social media profiles of their friends or family. In simpler words, they shop for products that are recommended.

Hence for encouraging social proof and increasing sales through social commerce for our clients, we team up with brand ambassadors and influencers. They share positive reviews about the products or services that our client sells. Moreover, we also ask the customers to share feedback or create an eye-catchy hashtag for them to tag whenever a video or image is shared containing something you sell.

Wrapping Up

Social shopping or social commercial is one of the most popular trends that offer A LOT for online retailers. It enables selling online directly on social media platforms that are used by your target audience every day, increases brand awareness, and generates new leads. If you too want to increase sales by optimizing and connecting Shopify Store to your Social Media but need professional help, get on board with Xcentric Services. To get a quote for the services, drop us an email at connect@xcentricservices.com TODAY!

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