How to Visually Present Product Offers in your Online Store?
- Feb 06, 2020
Being introduced to customers in the right way, on your online store is the key. Your product offers do not just improve the visual appearance of your web store. Rather, they give additional persuasive marketing opportunities to brands.
In one of the previous articles, Xcentric Services have already discussed such a powerful offer presentation tool as pop-up windows. Today, we will cover some other useful ways to present product offers on the retailer’s E-Commerce website home pages with the help of Magento extensions. So, let’s begin with some statistics.
If your brand has an online store, you might promote your offers through traditional advertising. It means through email newsletters, paid ads on social media pages, and so on.
But, let’s take a look at a couple of statistics proving the necessity of continuous on-site promotion in the form of banner sliders and related product blocks. Later on, in this article, we’ll discuss; Proceed-To-Checkout and Add-to-cart popups.
- 72% of online shoppers interact with banner sliders on retailer’s websites
- 23% of the online shoppers zoom sliders in to view the presented info to get more detail
- On average, do you know 60-70% of loyal online customers are more inclined to repeatedly make purchases (provided they are properly motivated to do so)?
- For 93% of online shoppers, an appealing beautiful look of an online store plays a crucial role when making purchasing decisions.
We already know the fact that on-site product offers contribute to the overall visual appearance of an e-commerce online store. Keeping all this in mind, let’s explore several product offerings. Proving the above stats, each of which would be successfully implementable to your online store.
Banners with rotating images are a good way to deliver marketing messages with product offers to website visitors. Considering that they immediately catch the eye and attention.
You might experiment with different banner types. For instance, by adding in-page and widescreen banners with customized images and animation effects to the main web online store landing page, product page, and category pages of your e-commerce store.
For better audience reach, you should consider creating banners for different categories, customer groups, and even web store views. Subsequently, guaranteeing that your web store banners will be visible to your target visitors.
Nevertheless, this banner slider exactitude might not be limited to just your online store brand audience targeting. Think about scheduling your banner sliders for particular time spans when they should be displayed on site pages.
With the Banner Slider extensions for Magento 2, you can conveniently deploy all this. On the back-end side, you can manage all the created banner sliders from one place and then monitor the statistics on each individual one.
Related Product Blocks
Besides banner slides, you might misuse to your advantage such visual presentation means as related product blocks on your retail online store. Using this way, your customers will get promotional offers during their browsing across e-commerce pages.
In order to increase your online store sales chances, think about providing related purchase offers for particular products in your product catalog (almost certainly, for the most frequently bought ones).
Furthermore, try experimenting with block positions of your related products page. For instance, you can place the block, for example, at the top of a particular product page. And after some time analyze its performance by viewing the number of views, clicks, and click-through rates.
Afterward, you can place the same block, say, at the bottom of the shopping cart page. And then again, compare the numbers with the previous performance.
Next, think about adjusting your Related product offers to particular web online store views and customer groups to ensure crammed audience coverage.
Through the Automatic Related Products extension for Magento 2, you can visually present your product offers in the form of related product blocks prompted by individual and flexible rules.
All thanks to the provided rule sets, you can now determine the product displaying blocks. Plus, in what way it should look (say block layout)? Moreover, you can also specify the number of rows, product classifying logic, the maximum number of sorted items to display, etc (block design customization).
Finally, Xcentric will discuss one more way to visually present extra sales offers. Recall that product promotions are not just about choosing the right location on the page. But also the on-page position of your ads. It’s also about choosing the right moment to display the promotion.
Earlier in the article, we highlighted the prominence of scheduling product offers, in our case, banner sliders. Moreover, the point when online customers are to see your product offers might be the second when they add a particular product to their shopping cart.
By integrating the Automatic Related Products module with the Cart Pro extension for Magento e-commerce store in Pakistan, you can present extra sales offers right in add-to-cart popups.
Additionally, pop-ups can be configured for particular product categories, and offers; they can be presented in accordance with the flexible rules provided by the Magento 2.4 extension.
Of course, the scope presented by Xcentric Services as Magento Solution Partners of highlighted product offer solutions is far wide-ranging. Nevertheless, we covered the most capable and efficient ones to bring you your required conversions. And, you can use any of those or even all at once to catch the maximum sales increase in your store.