Instagram Strategy For Business Growth – How We Plan Them At Xcentric?
- Dec 31, 2021
More than 1.16 billion active monthly users are there on Instagram. Since the launch, it has grown into an ultimate social media platform for sharing visuals like images and videos. A huge number of influencers are also there on it with a massive follower base. With the right Instagram Strategy for Business Growth, you can also become an influential brand on the platform.
Three Ways We Market Businesses On Instagram Successfully
Being on Instagram and having a strong presence on it demands posting the right type of content and staying relevant to current followers while targeting the new ones too. Amid it all, knowing which posts work best and when to post can be hard.
Hence, hiring Xcentric Services to market your business on Instagram is the smart way ahead. Well, before we get along, let us give you an overview of the Instagram for Business Tips we follow to promote growth for our clients on the social giant.
1. Posting Product Teasers
Imagine being able to sell more products online by posting their teasers on Instagram? Our marketing team can help you do it because they believe that this social media platform is a great place for advertising products. However, the only trick is to play the cards right – which we do very well by not scaring off the target audience with advertising.
When a brand sounds too pushy, the followers start dropping like flies. But posting product teasers is just talking about the products to increase the excitement. For example, the popular brand Starbucks always teases its target audience by launching seasonal drinks. Eye-catchy images for the drinks are posted on Instagram without forcing people to get them.
For clients at Xcentric Services, we do the same by only teasing them about the products they are interested in. Thus, pulling the trigger and convincing them to actually buy it. Even if they do not, the least that will happen with Social Media Marketing Instagram is – the engagement rate on the posts increases. Hence, at any point, we are never afraid to show off products our client sells even before their launch.
2. Sponsored Ads
Ads are now a common thing on Instagram. The best part about them is that the budget spent on them can be controlled. When planning an Instagram Strategy for Business Growth, we post sponsored or multiple Ads using the carousel feature. Thus, giving our clients the ability to reach their target audience uniquely.
In the past, when the advertising features were not there, users that followed the brand could only see the posts. However, with us promoting you on Instagram, your posts can be shown to anyone and everyone fitting your target audience.
Often, we turn the existing top posts into sponsored Ads because they are already high-performing and have some sort of engagement on them. In addition, for even more engagement, we run multiple posts as Ads for different target audiences simultaneously. Normally, we post the following types of Ads for our clients:
- Carousel/Dynamic Ads
3. Posting At Right Times
Over-posting on Instagram means turning off the existing followers by bombarding them with countless posts in one day. If all a person sees in the feed is your brand, then they are likely to unfollow you as fast as possible. But do you want to post consistently and stay in front of them regularly?
The best way we do so is by planning an Instagram Content Strategy that involves only publishing once or twice during the peak hours of a day – when most followers are online. According to our analysis, the worst days to post on Instagram are Mondays and Wednesdays, while Sundays, Saturdays, and Fridays are the BEST days to post because it is the weekend.
On weekdays, the best time to post is between 8 a.m. to 9 a.m. or 7 p.m. to 8 p.m. when people are commuting between work and home while scrolling their mobile phones. Also, how can we miss out on mentioning midnight when almost everyone is up and hopping through one post to another on Instagram when they should actually be sleeping.
Besides it all, if the target audience of our client is not active on Instagram during these hours, we research to find out the best times to post. Some days are also best to post, and for them, we schedule posts to go live. Therefore, ensuring that the followers are not overwhelmed and our clients also stay on their minds when scrolling through Instagram.
Instagram has taken over the social media world. It is now a go-to place for sharing videos and images with more than a billion active monthly users. Each day, posts on the platform are handed over likes, and as a business, you too need to scoop your part out of them. However, that requires planning a surefire Instagram Strategy for Business Growth, which takes some serious time and effort. But why worry when Xcentric Services has got your back?
We are a leading Instagram Marketing Company that can help you leverage the features of the social media platform and turn your followers on it into customers. From planning the content calendar to designing posts, keeping an eye on the metric, and everything in between – let our marketing pros handle it all for you. To get started and make Instagram marketing work best for your business, drop us a query at email@example.com TODAY!