What Is The Importance Of Social Media Marketing?


  • Jan 07, 2022

Strategy and creativity are two things businesses need to have a strong social media presence. While it might seem overpowering, the Importance of Social Media Marketing is something that cannot be ignored.  More than 90% of businesses use the platforms as a part of their digital marketing efforts. Its benefits go beyond just an increase in sales. However, not every business owner is aware of the benefits. In fact, nearly 50% of small businesses worldwide do not even use social media.

Even more concerning is that they are likely to not use it at all in the future too – because of no awareness. Clearly, the ones already experiencing the benefits of social media platforms and those struggling to start marketing on them need to connect. If the latter is your situation, let us at Xcentric Services take you through every detail. Keep reading the blog – you are about to learn how we can help you build your business’s social media presence successfully on platforms like Facebook, Instagram, and LinkedIn.

Social media marketing services

5 Reasons Why Social Media Marketing Is Important

To survive in the competitive social world, businesses need to be aware of the latest trends on every platform. More than 70% of them use social media for collecting customer data and making informed decisions. So, how can YOU stand apart in competition and ensure that your business does everything to grow successful? By being on social media. Below, we have listed the Benefits of Social Media Marketing – convincing you to hire us for adding social platforms into your marketing strategy.

1.     Brand Awareness & Recognition

One of the important marketing goals of a business is gaining brand recognition and awareness because the customers of today buy from brands they are familiar with. Many of them even have a convinced degree of brand loyalty, leading to business benefits in the longer run.

Luckily, our handling of your social media marketing will mean effective and easy brand building because it has a benefit over traditional marketing ways. To be precise, when we plan and target your strategies, the target audience will surely look at your brand even when not thinking about it.

For getting our clients’ recognition and boosting their brand awareness, our team pays special attention to their social media profiles. By placing the logo strategically, having an eye-catchy cover photo that does not look overwhelming, and everything in between – we ensure that visuals are represented well.

Importance Of Social Media Marketing

2.     Understanding Target Audience Interest

Reaching the target audience effectively requires knowing what they are interested in – let alone recognizing the Importance of Social Media Marketing. Our marketing team at Xcentric Services does so by monitoring the social conversations on the client’s feed around different topics. In our agency terms, we call it social listening. It helps us understand what is important to the target audience all while identifying the trends they follow.

In addition, we also try learning about what they struggle with and creating content that addresses every pain point. Normally, we make social listening a daily routine and see what the target audience of our client talks about in the industry. Thus, taking understanding the target audience to the next level and targeting on-point marketing strategies.

3.     Responsive Customer Support

The savvy target audience now expects businesses to handle their queries through Social Media Marketing Platforms. Well, this means that by investing in strong customer support, you can build a significant relationship between your brand and the to-be customers.

However, with social media evolving continuously, providing customer support is challenging. But why worry when we can help you initiate immediate interactions with the customers, answer their queries and respond to their comments around the clock?

Safe to say, we are doing this for many BIG brands and all of them have a positive experience with their audience on social media. So, in short, having a strategy focused on social customer support is important. Because only after being acknowledged do the customers recommend a brand to others.

Importance Of Social Media Marketing

4.     Increase Customer Loyalty

Is there anything better than getting loyal customers for FREE by just being on social media? Customers now follow brands and interact with them only if they enjoy the connection. In fact, almost 90% of people now buy only from brands that they are following on social media platforms.

Hence, the direct correlation is obvious – customers follow a brand and are likely to choose it against the competitor. Furthermore, if the customers are loyal, they increase the website traffic organically.

For clients at Xcentric Services, we keep their loyal target audience happy and engaged by offering discounts and promo codes on social media. Other than that, we also ask them open-ended questions, allowing the audience to comment on the posts. Thus, initiating conversations and making a long-lasting virtual relationship.

5.     Drive Website Traffic

Last but not the least, another reason why we vouch for the Importance of Social Media Marketing is that it assists in directing the target audience to the brand’s website. Even though search engines are an undeniable power, relying on them only means missing out on a lot of traffic.

Therefore, let our marketing team drive a traffic stream to your website from social media platforms. By considering what to post, when to post, and how often, they will increase traffic volumes on the website. Though all along, they will make sure to not sound pushy and turn off the customers. Following a pre-planned content schedule does the job of posting engaging content consistently.

Invest In Social Media Marketing NOW!

There you read it, five undeniable benefits of marketing on social media platforms. If you are now feeling like these were enough to convince you – do not delay further and get on board with Xcentric Services.

We are one of the leading Social Media Marketing Companies that know social media in-depth. Hence, trust our team to cover everything, from generating ideas to targeting strategies, measuring the performance, and much more. To your marketing plan and its quote, drop us an email at connect@xcentricservices.com TODAY!







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