How To Use SEO To Gather Leads
- May 29, 2019
Search Engine Optimization SEO directly is not lead generating method but it gives visitors by organic search results SEO Services added SEO as an important lead generation.
SEO will assist in the visibility of your site in terms of search engine ranking. Search engines rank sites utilizing keywords that make up the site. When potential customers are on search engines and looking for those keywords, they may or may not find your site in the search results. If somebody clicks on your backlink that you added it will link them back through to your site.
Search Engine Optimization Is Important in Lead Generation
In a recent study, marketing professionals found that 24.4% of users were using ad blockers to block ads on their devices and that is expected to go to 30.1% by the end of 2018. What does this mean for you? If your SEO or the team is not working well I can bet you are losing a huge percentage of search traffic and leads as well.
SEO is the foundation or road that brings the stream of visitors to your site, and it is the language that the search engines are looking for when displaying search results to users. As more and more users block or ignore paid search and ads, it has become more important than ever to utilize search engine optimization to your best advantage. Search engines and users look for quality content that has value in relation to their search, and ideally, you would like them to sign up or purchase your products. If you are not displaying that high-quality content, you will miss out.
Create A Search Engine Optimization Strategy
First of all, you have to make a proper plan that will help you go through analyzing tasks and evaluating the results according to it. You will need to delineate your audience, define your ideal leads, identify target keywords, and monitor SERP rankings. But where should you begin?
Know Your Audience
You will have already completed the work for this step in other chapters of this e-book. Utilize comprehensive data to have an in-depth overview of who you are trying to attract. You will need age, gender, education and income level, key challenges and pain points they face, and from where most people end up on your site. Are they coming from Google, Twitter or Facebook, or somewhere else?
Define Your Leads
Be as concise and clear on what you consider a lead as possible. In Chapter 6, we went over the variables on how to measure the success of your lead generation campaign. Bring that collected data to your SEO team, to know what exactly a lead is.
Monitor Your Ranking
You will need a starting point, and figuring out what your baseline is is important so that you can accurately measure your success in organic lead generation. Find out which pages are your key web pages and rank them in terms of conversions.
Optimize your homepage
Research different methods or use the ones mentioned previously to determine which sections are working, and which are not. You are performing an audit of your existing content: Prepare out without errors, and present your best content first.
One of your first steps in auditing your homepage will be to check for technical SEO errors. Try searching for your target keywords, and compare where you rank to your competitors. Get online SEO Services Chicago by Xcentric, which will help you in telling about your page load time, suggestions for improvements, and how your content can be improved.
More of your search engine optimization traffic will come from local areas, people nearby will search for your products. There are a couple of things you can do to increase local SEO scores, which are Google tools and content optimization.
Get Local Reviews
Local reviews from real, local people will give you huge boosts on your local search engine rankings. Hence, they can pay off in a large way in the long run.
It is important that you utilize your content on your homepage in the best way possible, and carry that throughout your site. Things to include on each page are your business address, city, region, and local information. Moreover, include a Google map with your business’ point marked on your landing page or contact page, if possible.
Build Your Links
Utilize links on your site in every way possible, without it being overbearing. Also link to your business’ other pages, such as social media accounts, Google Business, Yelp, and anything you are on. Try tools like Bright Local to establish what you are listed on, and then update anything that is not exactly the same as what is on your website.