How to speed up your Magento Website And Increase Its Sale?

kashif ali

  • Oct 04, 2019

With a world full of options and a lot of impatience, people hate to wait, especially for a website to load. You offer the best services and products but if your load time is exceeding 3 seconds, it’s considered bad business. This is one of the reasons why people are switching to Magento. Its exemplary services and speed is what make the difference.

Magento Stores promise high-level functionality and customizability that gives you the competitive edge, that your business craves. Having said that, it is very important for the e-store owners using Magento to make sure that their website is working at the optimum speed to avoid high abandonment rates and unsatisfied user experience.

Magento is highly scalable and offers improved services, making Magento Maintenance a prerequisite to making sure that everything is working fine. Let’s look at some of the ways in which you can speed up your Magento to make your business flourish more.

1. An updated version is a must

Being up-to-date with the latest technology and trends is important in today’s world. But it becomes more important when you talk about Magento. Developers encourage you to update your store to the latest version as soon as they are available to you. Generally, these updates will fix the bugs that were in the previous version.

So when you decide on upgrading, there are three steps that you have to follow. Firstly, you install a fresh version of the Magento file tree. Then you run the installer from the same file tree over the outdated database. And thirdly, you will have to move the themes and custom extensions from the old version to the current version.

2. Add CDN to Magento

Integrating a Content Delivery Network (CDN) with Magento is the simplest and most effective means of decreasing your website’s load time. When you implement CDN, you are ensuring that your audience is served from varied locations across the world. It also ensures faster delivery, making your customers really happy.

3. Image Optimization can do the Trick for you

Images cover about 56% of your web page’s weight. When you optimize your product’s image, you can see a drastic change in the speed of your page. The download time is decreased. To auto-optimize the images, you have to compress them by using tools like Photoshop.

For Magento 2, you have extensions like Tiny PNG Extension and Compressor Extension. GTmetrix too has a Magento extension known as GTspeed which includes image optimization as well as CSS/JS concatenation.

4. Choosing Web Hosting is Important

Choosing your web host is a tough call to make if you are working hard to improve Magento performance. Faster hosting leads to faster websites. Shared hosting is good but as soon as your business starts to grow, you will feel congested because of the shared space.

The server will be overloaded, and as a result, your website will slow down. As a Magento Hosting service provider we offer all sorts of hosting but as per the trends, VPS seems to be preferred. Why? Because with VPS, you will be able to control your resources. These aren’t really shared and neither are they really individualized. So it’s more like a middle ground. The type of your business will make a difference when you are choosing your hosting.

5. Enable Flat Catalog

Product and Customer data holds immense importance for all store owners. Magento makes it a point that it uses the EAV model to avoid losing any data. EAV model helps us to enable a flat catalog for both categories and products that merge the product data into one table. Hence, improving the performance by responding to MySQL queries comparatively faster. It’s going to work wonders for you if your e-store has more than 1000 products.

There are many ways to keep your E-store from going slow and if you are not technology savvy there is nothing to be worried about. There are Magento certified trainers who are there to help you speed up your site while you can work on improving your products and services. Let us help you get the best Magento experience for yourself as well as your shoppers.







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