How Does A Facebook Marketing Company Plan Strategies That Work?

kashif ali

  • Jul 19, 2022

With over 2 billion people using Facebook every month, it has grown into a popular social media platform. However, if you want your business to stand out among the millions of businesses on the social giant, you need to have a result-driven strategy in action – planned by a Facebook Marketing Company. Ads are the cornerstone of every business’s marketing strategies, but paying attention to the feed content in addition to Web Design Facebook Ads is also a MUST. Hence, in this blog, we have covered the strategies to help businesses succeed at it. Read on to find out how you can beat the competition on Facebook!

Want to grow your revenues by Marketing on Facebook but need help from professional marketers? Get on board with Xcentric. For more details, contact us at 0300-800-2094 or drop a query at connect@xcentricservices.com today.

5 Steps To Plan An Effective Facebook Marketing

Getting started with marketing on the social giant Facebook is not an easy play, because millions of businesses have a presence on it – which means HIGH competition levels. But but but, you do not need to worry because we have you covered being Facebook Marketing Partners. Here are the steps that you can follow for marketing your business on the social media platform and boost your conversions:

1.  Set Goals

The initial step of planning a strategy for B2C and B2B Marketing On Facebook should be setting the goals. It should be clear what results are you looking to achieve out of the strategy. Are you looking to boost brand awareness, increase engagement rates, drive website traffic or generate leads from the Facebook page?

Once the goals are determined, you can adjust the marketing strategy according to them, after all, there is no one-size-fits-all strategy. Setting goals is the only way to ensure that your marketing strategy is catering to your specific needs. Trust us with this, we have been providing Facebook Agency Support for years now and this always works.

Now, the next question is – where to start when setting goals? The marketers at Xcentric always use the SMART strategy, which is setting specific, measurable, attainable, relevant, and timely achievable goals.

For instance, rather than stating that increasing brand awareness is your goal, state that you want to gain 2K followers within three months. In the opinion of a Facebook Marketing Expert, this would be a SMART goal to achieve, as it has all the components of being achievable.

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2.  Pinpoint Target Audience

Marketing and advertising on Facebook are useless if you are not reaching out to the right target audience. Yes, it is so important that no business can compete in the digital world without being clear about who the target audience is, even after investing in Facebook Marketing Services Packages.

Whether your target audience is graphic designers, gamers, or even grandmas, there are chances of them being on the social media platform – you only need to find them. But the actual question is where to begin from and why invest in Facebook Marketing Packages.

Facebook Marketing Services Packages

If you are familiar with who is your target audience, start building a custom audience in the Facebook Ads Manager  and target strategies for B2B Advertising on Facebook. However, if you are not sure about who is your target audience, no worries because Facebook has tools for it, like the Audience Insights tool which allows researching the demographics of your competitors’ followers.

In either case, the social media platform provides every business with a starting point to pinpoint their target audience, considering they invest in the right Facebook Promotion Packages. Besides, there is another term too – retargeting. It is when you target the advertising strategy to the audience which has already visited your website but did not make a purchase. Though the retargeting audience is less than the other audiences, it is valuable.

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3.  Plan The Budget

The next step in planning a marketing strategy is setting a monthly budget. As an old saying goes: you need to spend money for making money. We have been providing Facebook Marketing Services for years now, and this has never been truer when it comes to promoting a business on digital media.

Facebook is a money-motivated social media platform. So, as long as you are convinced to put money behind the Ad, posts, and pay other Facebook Marketing Prices, it will put you in front of those who might have never heard about your business otherwise.

However, for deciding which features to budget for, you need to look back at the initial goals decided. Typically, a marketing budget for Facebook Marketing Pricing Packages includes content creation, boosted posts, lead generation, conversion Ads, and page like Ads.

Unfortunately, the organic growth on Facebook is slightly more difficult than it is on other social media platforms like Twitter and Instagram. So clearly, you need to hire a Facebook Advertising Agency for growing the followers. It will lead to higher conversions and increase revenues in the longer run.

Facebook Marketing Services

Although there is no hard and fast rule on how much should a business spend on Facebook Ad Management Packages because the goals and financial means are different, you can figure it out. Test out the budget for one month and determine the ROI. If it is negative, make some adjustments, but if it is positive, congratulations – you are on the right track.

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4.  Plan Engaging Content

Now that your goals, target audience, and budget are planned, it is time to start creating content for posting on the Facebook feed. Being a Facebook Marketing Company, we recommend planning posts in advance for a month and maintaining a consistent social media posting schedule, covering 5 posts per week.

In such a way, businesses can diversity topics they want to post about, plan for the events or holidays upcoming, and keep the posting consistent. Moreover, investing in Facebook Advertising Packages and getting the content planned ahead time also allows for ensuring that only high-quality content is posted at the best possible time. Because the last thing you might want to do is hastily publish a low-quality post on the feed and get backlash from the target audience.

Now, coming to the quality of posts, Google is not the only platform that is fond of content with visuals – Facebook is too. Hence, it is a great idea to include videos, gifs, or images in the posts. On average, the posts with visuals receive 2x engagement compared to simple text-based posts. With that being said, remember these tips when planning posts:

  • People are drawn toward images featuring faces
  • High-resolution and bright images are vibrant
  • Clearly convey messages through videos

All in all, the earlier you hire a Messenger Marketing Agency and the more you post on Facebook, the better. And remember, not all the followers will see every post of yours. But still, post consistently and stick to a tone to give your target audience a feeling of knowing you.

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5.  Monitor Regularly

Once your social media posts are planned and the Ads are created within the budget, the next step of an effective Facebook PPC Marketing strategy is monitoring the account. It is recommended by our marketer to monitor the account daily for responding to the messages or comments and cross-check that the scheduled content is properly posted.

Facebook Marketing Companies

It will not come to you as a surprise that the audience of today loves interacting with businesses. In fact, 70% of them recommend it to others after a positive social media interaction. So if your users see that their comments on your social media posts are unanswered, they will feel discouraged.

Hence, to regularly monitor your Facebook account and respond to every comment, hire a full-service Facebook Ads Agency. Another major benefit of monitoring daily is being able to catch errors quickly. Typos and grammatical mistakes can happen – even after spellcheck and proofreading. Monitoring helps catch such mistakes too before the audience sees them.

Considering hiring a Facebook Marketing Company to plan and target an effective Facebook Marketing Strategy for your business? Get on board with Xcentric. Speak to our strategists by calling at 0300-800-2094 or drop a query at connect@xcentricservices.com today.

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    [/vc_column][/vc_row] Even though there are many Facebook Marketing Agencies out there, not many follow all these important steps when planning a strategy. However, the Facebook Marketing Consultants at Xcentric follows these steps to plan result-driven strategies, along with providing professional analysis and unique metrics. Hire us as your partner Facebook Marketing Agency in Pakistan and embark on your journey to win the competition.







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