How People Counting Camera Improve Your Bottom Line

John Smith

  • May 06, 2019

People counting cameras and the reports generated by the software create a huge difference if the right decisions are made you can boost up your business revenue.

Awareness of footfall traffic is essential to improving store performance. In fact, it is difficult to get better results without measuring the traffic of customers, as well as looking at key metrics such as customer dwell time and the way customers interact with your products around your retail store.

If you have accurate information into customer reaction to your store, its promotions, staff, layout, and location then you are furnished with key data that is important for making the decisions that will surely improve the bottom line of your business. When it comes to what people counters can do there are three obvious ways in which using this technology can contribute to better results.

Operational Performance

The way that your store is operating will have a big influence on your customers’ experience, how much they spend and how loyal they are. The data from people counting technology can be used to make key decisions that optimize operational performance. Tracking the flow of customers will identify peak times so that staff scheduling can be adjusted accordingly.

You will also be able to see where the most crowded areas of the store are, for example, those that might require additional security to reduce the risk of theft or additional crowd management measures to ensure customers do not get frustrated and leave. Footfall counting data is also crucial in establishing whether a potential location is a right choice as an investment and whether there is enough traffic to deliver results.

Customer Behavior Insight

Footfall counting data enables you to identify the customer behavior trends that typically lead to a sale. Data such as how many people enter the store, how long they spend in the store, and how they interact with different elements of the store are all crucial in making changes in-store to increase conversions.

So footfall counting technology may identify that there is an increase in the number of customers entering the store but that they are leaving soon after. In this case, you should think about improving the way your staff behaves so that customers are engaged more quickly, or look into store layout so that the products are easier to find and customers do not leave due to frustration.
Fixing issues such as these can result in better customer engagement and more sales.

People Counting Data To Improve Customer Experience

Customers are persuaded to spend 40% more if they enjoy a positive experience in-store, so there is a clear benefit to using footfall data to improve customer experience. The most frustrating customer service issue for many consumers is standing in line to buy something. Often, it is this hindrance that they prefer to go to online stores to buy things they need without any complication.

Footfall data can be used to identify the average number of people standing in line, as well as when your peak and off-peak times are. This information is important for ensuring adequate staffing and identifying whether other solutions such as wireless payment, for example, might contribute to better customer experience.

People counters offer you to make informed business decisions that will improve your bottom line. Once you know what works and what does not you will be able to make positive, proactive changes that have a real impact.

If you really want to bring some change to your business customer satisfaction is the first priority and for that, you have to understand your customer’s behavior. To track down customer behavior you have to get the latest tool People counters or people counting camera from Xcentric Services.







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