Google Marketing Platform And Its Title Tag Update
- Mar 15, 2022
In case anyone has missed it, we are here to break the news that Google now displays the title tags less than before on the SERPs. On a lighter note, it is also dubbed as the titlepocalypse by the SEO experts at Xcentric Services and around the world. The recent update has seemingly put the title generation in the hands of Google Marketing Platform, which means that website owners now have lesser control.
Now, fair enough, you must be confused about what is exactly going on with Google. On 17th August 2021, a new system to produce clickable titles for web pages that show in the search results was introduced by Google. It replaces all the title tags indicated in the metadata with on-page text on a website’s pages, like the header tags and anchor text of internal links.
Besides, the search engine also assured the website owners that only 20% of the cases were affected by the tweaks made to title tags. However, in our opinion, this is not the case as the real percentage is closer to 60%. Our search engine optimization experts are also worried about how broad the impact is. Want to know more about the update before you take the next step to stay on top of the update? Read this blog till the end!
How Can The Google Title Update Affect Your Website SEO Score?
Many optimization experts refer to this new update of the title tag system as something that might have worked fine in the lab but will not perform in the wild. While the purpose of Google behind providing a more descriptive title to searchers was to help them understand the pages better before clicking, this is not happening.
Given the reasons above, the Google Marketing experts at Xcentric Services started monitoring the short-term effects of the update on the websites of the clients. Whenever they noticed even a slight dip in the traffic on the pages when looking at Google Analytics, it called for a dig into the organic Search Console data like:
- Average Position
- Click-Through Rate
If the performance for the impressions and average position is steady but not for the click-through rate, our experts dig further. It was their cue for checking if the title HTML tags were rewritten or not. Rewritten title tags mean that the replacement titles are not matching the intent of the users. Now, the question is – what do we do next?
Firstly, for all the pages, we find out the parts of the content used for replacing the title tags. Then, we change it and force the search giant Google to accept the title that is preferred. The cherry on top here is that the new system of Google is dynamic and responsive to every change. Now, all of this pointed us to how important the update is. Hence, the rest of our article sheds light on this aspect of the Google Marketing Platform.
Next Big Move – What Will Happen To Title HTML Tags?
Mostly, real people are the ones adding title tags – editors, writers, and SEO experts that have onboard at Xcentric Services. However, the replacement titles of Google now rely on Artificial Intelligence. The plus point here is that the page titles are fetched by Google directly from the HTML title tags. Hence, for staying focused on creating the right title tags when handling Google Digital Marketing, here are the best practices we follow:
Writing different H1 Tags
Because this title is the one most visible to all the readers on a website, we create it by using variations of the title tag. The standard practice is writing a longer and more explained version of a page’s title for giving readers a clear picture of what it is about.
Optimizing For Search Engines
Writing for humans is what works on the Google Marketing Platform and that means writing the targeted keyword at the beginning of a Title tag and not stuffing keywords. Again, because this game is for the long term, the help of our SEO experts will come to the rescue here. They will create titles for you that the searchers and Google itself will notice.
Keeping Titles Short
While there is no ideal length of a title tag, we always aim at writing it 50 t0 60 characters long, and this is what we have learned from our years of experience. The more concise an HTML title tag is, the more properly it displays on the search engine results pages instead of getting cut and eventually ending up making no sense.
Take The Last Step – Hire An SEO Company
Now that we have taken you through all the nitty-gritty of the new Google update, you must be thinking of how to keep up with the update. Well, we do agree that it is tricky, but you can nail it without having to get a Google Marketing Certification. And honestly, no business owner has this much time to spare.
So, instead of hiring a content writing expert and a technical SEO person separately or learning marketing on Google yourself, hire Xcentric Services as your partner SEO agency. It will save you effort, money, and lots of time, especially if you are new to the internet.
To get started, speak to us TODAY. By developing data-driven strategies and monitoring the quality of the title tags, we will help you make a strong presence on Google. Our team of technical SEO experts is capable to produce high-quality content with targeted keywords and knows how to address every SEO challenge.