Facebook Marketing Services Trends We Follow To Grow Businesses


  • Jan 04, 2022

Facebook advertising and marketing are continuously evolving, which means that to achieve maximum success, strategies also need to be tweaked. However, with businesses having A LOT to handle on their plate, it gets challenging to keep pace with trends. Hence, to put your best foot forward, invest in Facebook Marketing Services that we provide at Xcentric to market and advertise your business on the social giant.  BUT, knowing that handing over the responsibility to us is a big deal, to answer your concerns, let us give you an insight into how we maintain a strong presence of our clients on Facebook.

Top SIX Trends We Follow For Facebook Marketing & Advertising

Keeping clients on pace with the Facebook PPC Marketing trends is our top-most priority as we work together. Hence, to plan their marketing and advertising strategies at affordable Facebook Marketing Prices, we leverage the following trends to work through strategies and take them ahead in the competition.

1.     Facebook Shopping

One major trend that has been widely popular throughout 2021 and will stay beyond it is Facebook Shopping. With the social media platform enabling businesses with more E-Commerce capabilities on the pages, we being a Facebook Advertising Agency have taken it up as an opportunity.

For our clients that sell products online and get our Facebook Marketing Services, we create a shop highlighting every product they sell. Therefore, giving their target audience a place to purchase without leaving the social media application.

In simpler words, to use Facebook shopping, we tag products in the photos of the client’s feed so that the audience can identify them. Besides that, when providing Facebook Agency Support, we also enable in-app checkout on the Facebook Shop. It ensures easier selling and further seals the sale.

facebook pixel

2.     User-Generated Content

All across social media platforms, user-generated content has always been there for keeping the target audience engaged. In short, it is the content that is created by the customers and is shared by a Facebook Marketing Expert on the client’s feed.

Frankly speaking, it is fun for the audience to look at videos and photos created by them on a brand’s feed, which is why we never miss it when planning a B2C or B2B Marketing On Facebook strategy for our clients. Plus, we also believe that it is one of the best ways to share authentic content on the feed that the target audience always craves.

Advertising on facebook

3.     Chatbots

Another trend that will be not going anywhere is chatbot integration with Facebook Messenger. Using the software, we being a Messenger Marketing Agency build these chatbots for our clients and record automated messages. Therefore, addressing the frequently asked questions of their target audience related to the products.

For one of our clients at Xcentric, we integrated a chatbot and also gave it a name. It answers all the questions the client’s target audience has about the products, promotes them, and often pushes some a step ahead in the sales funnel. Therefore, getting our clients the best out of their investment in Facebook Marketing Packages.

4.     Facebook Stories

In the past few years, the Stories feature on Facebook is becoming increasingly popular, just like the one on Instagram. This works effortlessly because we cross-post stories on both platforms for our clients when they make us their partner Facebook Marketing Company.

Also, considering that there are lots of options to create engaging content for stories, we start from small when doing B2C and B2B Advertising On Facebook. For instance, posting a text-based story or a single image. Other than that, our creative team also uses tools within the application for creating eye-catchy and unique story designs. All in all, a story-specific strategy is planned for every client to get the most out of Facebook Advertising Packages.

facebook marketing

5.     Hashtags

Hashtags started on Twitter. However, over the past decade, they have grown popular on all social media platforms. Lately, the social giant Facebook has also started giving importance to hashtags when it comes to finding content, which is why we have also made them a part of our Facebook Marketing Services.

So, similar to using hashtags on Instagram, we also use them on Facebook when posting on the client’s feed as it gives the posts a longer life. To be precise, instead of just looking at the individual posts, the target audience can search for bigger topics using hashtags a brand uses. Hence, a part of our Facebook Promotion Packages includes using trending hashtags in the posts.

Also, we do not just use random hashtags with the posts. Instead, our team of Facebook Marketing Consultants first categorizes posts based on the type of content and then uses relevant hashtags in the captions. Moreover, a branded hashtag is also created for every client’s brand and customers are encouraged to use it.

6.     Facebook Ads

While advertising on Facebook has been the trend for a while now, it is one of those that will stay beyond 2021. But, the actual question is what are the best tactics businesses should apply when it comes to Web Design Facebook Ads?

As a Facebook Ads Agency, we focus a lot on newsfeed Ads for advertising our clients on the social media platform. Display and column Ads can do the job. However, the ones placed in the newsfeed provide a more creative space for our team.

So, by pulling together a fully-converting Ad copy paired with engaging visuals, we bring our clients some REAL advertising results in the form of sales. Fair enough, it does take lots of testing of visuals but the sales are worth the effort and money spent on Facebook Ad Management Packages.

Ready To Update Your Facebook Marketing Strategy?

Above, we have listed just a few trends that we being Facebook Marketing Partners follow for marketing and advertising a business. There are a lot more trends that many Facebook Marketing Agencies miss out on – but we are keeping an eye on everything and will leverage trends that will stay beyond 2022. Want us to help you get into these trends while you focus on other business tasks? Make us your partner Facebook Marketing Agency in Pakistan. Contact us TODAY at  connect@xcentricservices.com to invest in our Facebook Marketing Services Packages. By implementing the right strategies, team Xcentric will take your business to new levels of success and get you a high return on your investment in Facebook Marketing Pricing Packages.







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