How to generate better leads through B2B Portal Development

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  • May 03, 2023

Generating leads is a major challenge for businesses, especially those in the world of E-Commerce In Pakistan and b2b portal development. In fact, according to a recent survey, quite useful to b2b portal development company like us, states over 60% of marketers consider lead generation to be their biggest challenge. However, with the right approach and strategies, they can turn this challenge into a huge opportunity and significantly increase their chances of success. One of the most effective ways to generate good leads in any e-commerce industry is to stay ahead of the latest trends and adopt the best organic lead-generation strategies for 2023. By doing so, businesses can ensure that they are reaching out to their target audience in the most effective way possible and staying ahead of their competitors.

Steps to Develop a Successful B2B Portal in Pakistan

Some of the top B2B lead generation strategies used by e-commerce experts at Xcentric mainly include search engine optimization, content marketing, social media marketing, email marketing, video marketing, influencer marketing, and referral marketing. By incorporating these strategies into the client’s overall business marketing plan, they attract and engage with their target audience, build awareness, and most importantly – generate more sales. As an E-Commerce Growth Agency, we stay updated with the latest trends and plan strategies accordingly. If you want to know more about the trends we’re tapping into before getting on board with us, keep reading the blog.


All set to grow your E-Commerce business and looking to hire a B2B E-Commerce Agency in Lahore? Xcentric is here to your rescue. For more details, call us at 0300-800-2094 or drop a query at connect@xcentricservices.com today.

Best B2B Portal Development for Lead Generation Trends to follow In 2023

B2B E-Commerce has gained momentum worldwide, and Pakistan is no exception. In recent years, we have seen a rapid increase in the adoption of best b2b portal development in Pakistan, driven by advancements in technology and changes in consumer behavior. Moreover, the pandemic has further accelerated this trend as businesses were forced to shift to online channels to survive.

As more and more businesses shift toward online operations, E-Commerce has become an important area for growth and innovation. Hence, the experts at Xcentric are also exploring existing and new trends to help clients develop an online presence. From mobile commerce and AI-powered solutions to blockchain and cloud-based technologies, the world of online buying and selling has shaped the future of E-Commerce. Therefore, we assist businesses by incorporating new trends and features into their B2B E-Commerce Website Development projects. Here are E-Commerce trends that we follow to keep the businesses of our clients ahead of the competition curve:

E-Commerce Growth Agency - Xcentric

1. Revise SEO Strategy

Conducting a regular audit of your company’s SEO plan is crucial to stay ahead of the game in the ever-evolving landscape of E-Commerce and b2b portal development in Pakistan. With search engines like Google frequently updating their algorithms, it’s imperative to keep up with the latest best practices to maintain and improve your website’s search result ranking. Neglecting to do so could result in reduced visibility, decreased traffic, and fewer leads for your business.

To stay ahead of competitors and maximize the performance of SEO, businesses can either conduct an SEO audit in-house. However, given that it can get overwhelming, it is better to hire a B2B portal development and B2B SEO Agency like Xcentric for a comprehensive audit and improvement suggestions. Our experts keep themselves updated with the ever-changing Google algorithms so that we can get B2B businesses at the top of SERPs.

2. Opt For Automation

Automation offers numerous benefits for B2B lead generation, and chatbots are one of the most common uses of automation. By using chatbots, businesses can provide 24/7 customer service, making it easier for users to contact and connect with their businesses. Furthermore, a chatbot tool can even help secure orders, turning a lead into a paying customer. Apart from chatbots, leveraging automation for b2b portal development and E-Commerce in Pakistan can also be used to process and analyze large amounts of data generated by digital marketing campaigns.

As a B2B E-Commerce Development Agency, we at Xcentric use chatbots and other automation tools to find the best fit for a client’s business. By following this trend, we help clients gain an advantage in the competitive b2b portal development market. Hence, if you think your business is left behind in this ever-evolving world of digital storefronts and b2b sofwtare development, count on our team to help you join the bandwagon

B2B E-Commerce Website Development - Xcentric

3. Account-Based Marketing

The concept of online buying and selling is changing rapidly, and businesses are increasingly turning to account-based marketing (ABM) to generate leads. Unlike traditional marketing approaches, ABM focuses entirely on targeting only the most valuable leads that match a company’s ideal client profile. This approach has been shown to outperform other marketing investments when it came to E-Commerce in Pakistan and b2b portal development, making it a popular lead-generation strategy for B2Bs in 2023.

Marketers and B2B experts at Xcentric use ab ABM approach to help businesses stand out in the competitive E-Commerce market. Initially, they focus their efforts on the most valuable leads. Then, by identifying and pursuing these leads, they increase the chances of converting them into loyal customers, driving growth and revenue for the B2B business. The good news here is that many top B2B E-Commerce Platforms have built-in ABM strategies and tools. By choosing the right one, we help our clients achieve success in lead generation and get a competitive advantage in the E-Commerce industry.

4. Re-Target Digital Marketing Strategies

An integrated marketing strategy is crucial for businesses to achieve their desired results in today’s digital world. While many businesses use various tactics like SEO and social media to promote their products and services, they often fail to integrate these strategies, resulting in a not-so-effective marketing approach. Therefore, it is crucial to synchronize all marketing channels, including your E-Commerce, b2b portal development website and social media, to create a unified campaign that guides potential customers through the buying process.

Whether businesses are using ReactJS, Shopify, or any other B2B Platform Companies, they must adopt a long-term view of their digital marketing strategy. To be precise, they should consider their objectives not just for the present month but also for the next six months or more. However, planning and targeting a digital marketing strategy is tricky, especially for small and medium-sized businesses (SMBs). Hence, let us help you achieve your B2B marketing goals.

5. Future Trends and Innovations in B2B Portal Development in Pakistan

At Xcentric, we specialize in designing and developing stunning B2B portals, B2B websites that not only captivate your audience but also drive substantial growth and engagement for your business. Our team of experienced professionals working on b2b portal development, are  dedicated to creating custom-built b2b portal development websites that amplify your digital presence and deliver exceptional results.We understand that every B2B business has unique needs and goals. That’s why we take a tailored approach to every b2b portal development project, ensuring that your website aligns perfectly with your organization’s objectives. Our expert designers will work closely with you to create a visually appealing and professional website that reflects your brand’s values and message.But we don’t stop at aesthetics.

6. Importance of B2B Portals in Pakistan’s Business Landscape

Our skilled B2b portal developers will ensure that the website is not only visually stunning but also user-friendly. We craft intuitive layouts and implement user-centric design principles to enhance the browsing experience for your target audience. By prioritizing ease-of-use, we encourage users to explore your website, engage with your content, and ultimately convert into leads or customers.Conversion is at the heart of our strategy. We strategically place call-to-action buttons and optimize landing pages to generate maximum conversions. Our data-driven approach ensures that your website is designed to encourage users to take the desired actions, such as filling out a contact form, subscribing to a newsletter, or making a purchase.In addition to a visually appealing and conversion-focused design, our websites are built with advanced SEO techniques in mind. We optimize every page and ensure that your website ranks high in search engine results, increasing your visibility and attracting organic traffic. This leads to more targeted visitors who are actively looking for the solutions or services your B2B business offers. At Xcentric, we pride ourselves on delivering websites that not only meet your expectations but exceed them. Our team is committed to ongoing support and maintenance, ensuring that your website remains updated, secure, and optimized for performance.Don’t miss out on the opportunity to elevate your B2B business with a stunning and impactful website. Contact Xcentric today to discuss how we can create a custom-built, user-friendly, and conversion-focused b2b website tailored to your specific needs and drive growth and engagement for your business.

B2B SEO Agency - Xcentric


Grow your B2B business and stand out in competition with Xcentric’s Custom E-Commerce Website Design. To get a project quote, contact us by calling 0300-800-2094 or email at connect@xcentricservices.com today.

Ready For Lead Generation In 2023?

With the right strategy in place, businesses can maximize their online presence and capitalize on the growth opportunities offered by b2b portal development and E-Commerce in Pakistan. As we get through 2023, with time, it is getting more and more important to take advantage of the B2B market. Our experts at Xcentric keep up with the changing trends mentioned above, along with targeting other B2B lead-generation strategies, including social media marketing, creating high-quality content, and search engine optimization. So, if you want to generate high-quality leads and achieve your B2B marketing goals, get on board with us.







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