5 Ways to Optimize your Social Media Marketing (SMM) Strategy

Mahum Khalid

  • Nov 05, 2019

The most important fact that a business needs to focus on is that Social Media Marketing in Pakistan (SMM) strategies keep on changing. In this era of technology, where a new trend on Facebook or Instagram can go viral in just a matter of seconds, you may need to optimize your social media marketing (SMM) strategy to remain in the game. There are no set rules for this game because things trending at the moment can vanish from social media marketing (SMM) right away, leaving you captivated. Imagine what happened in the cartoon series, Phineas and Ferb’s mind-blowing projects would disappear into space every day, leaving Candace awestruck. Relatable much?

As new trends roll in, you need to make sure that you keep on optimizing your strategy. Let’s dig into some smart ways to optimize.

1. Set S.M.A.R.T Goals

Goals are all you need to set for creating a win-win situation in a social media marketing (SMM) strategy. But are you still losing this game? Do you know why? Your goals are not S.M.A.R.T!

To get the best results, the S.M.A.R.T Goals have this framework in store for you.

  • Specific – Be clear.
  • Measurable – You should have a metric to measure your goal.
  • Attainable – Accomplishing the goal should be within your reach.
  • Relevant – The goals should be relevant to your Social Media Marketing Strategy.
  • Timely – Include a time frame for the completion of your goals.

By doing so, your goals will be optimized. You will win the game by achieving your goals, which you’ve been reconsidering before.

2. Track Metrics

Social Media Marketing (SMM) Metrics are important to track because they demonstrate the value of your marketing strategy and the impact of decisions you made for it. Are you a Social Media Marketer(SMM)? Take the plunge and become a pro by tracking your metric! You’ll surely be able to talk data in front of your executives and your audience to prove that your efforts are paying off. Listed below are some metrics that you need to track if you want to optimize your strategy.

  • Brand Awareness Metrics – Illuminating your Potential Customers (SMM)
  • Engagement Metrics – Indicates how many Customers interact with your Content
  • Conversion Metrics – Demonstrates the effectiveness of your Social Engagement
  • Customer Metrics – Reflects what Customers think about your Brand

The best way to optimize your strategy? Dig Deeper into these metrics and go beyond the efforts, the success will be worth it!

3. Competitive Analysis

To get a good sense of what’s happening in your industry, you need to do a competitive analysis. Want to set social media marketing (SMM) targets of your own? Competitive Analysis can help you with this!

This analysis helps you keep an eye on what your competitors are doing too well. But can you trust them blindly? A big NO!

Along with keeping an eye on what they do well, also keep your eye on what they’re not doing well. This information can help you set the right goals – a BOMB that will help you take over the game of your competitors!

4. Conduct a Social Audit

An audit can sound scary, but it’s the best tool to get your social media channels back on track. It hunts down all the Lego blocks, hurting your toes on your way to a successful strategy.  To be precise, it is just a simple tweak to optimize your strategy and get it back on track.

Want to see a clear picture of how your efforts stand on Social Media? Conduct a Social Audit! It will help you evaluate the following;

  • Your Current Efforts – Are your Social Media Channels serving your Strategy’s purpose?
  • Imposter Account – Do you need to get your accounts verified?
  • Engagement – Is your Audience there on every channel?

The audit will get you answers to all your queries, showing you a clear picture of what each of your social media channels serves to your success.

5. Plan out your Social Media Content Calendar

Social Media Content Calendar – A tool to plan out and schedule your content in advance. Does scheduling content beforehand sound offbeat to you? Imagine this;

You went to a coffee shop on National Coffee Day. You’re asking the owner, “Are you guys offering something special today?” and boom! He doesn’t even know what day it is today. Disappointed, right? That’s how this works. To make up for things on time, use the following ways.

  • Make a Posting Schedule
  • Plot your Content Mix

Now that you have your calendar set, you’re surely not going to miss out on any of your posts.

In a social sphere, viral trends are unpredictable which means that your business will go through a lot of significant changes too. To make sure that you get the most out of these trends, keep on optimizing your Social Media Marketing (SMM) Strategy. And if you’re not sure that you’ll be able to optimize it, consider hiring a Digital Marketing Agency in Pakistan to do this for you.







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