5 Ways to Improve Customer Experience and Increase Conversion Rates
- Feb 23, 2019
Keeping a personalized experience for a customer can increase sales by almost 20%. Customers want to feel special and acknowledged. By personalizing your interactions with customers, you can gain their attention and their interests. Another way to gain your customer’s attention is by providing content that was designed specifically for customers.
However, different people have different interests. It is not so easy to provide personalized content to the hundreds of different people that visit your business daily. This is where mood, age, and gender recognition come in handy. MAG allows you to detect a customer’s mood as they walk into your store. MAG allows you to interact with them based on their current frame of mind.
Additionally, Mood Age Gender recognition can be used to create targeted advertisements. The screens in your retail store can be programmed and designed to show ads that are only pertinent to the person standing in front of it. For instance, the advertisement shown to a middle-aged man will be different from that shown to a teenage girl. This further improves the customer’s interaction with your store, leading to more retail sales and a higher conversion rate.
Provide top-class customer service
Businesses that provide superior customer service always get a massive lion’s share of customers in the market. This is a fact that is as ancient as the time itself. If you do not treat your customers right, they will go to a competitor that will treat them right. As a matter of fact, a study by 247 Artificial intelligence reports that within a day of receiving bad customer service from a business, 47% of customers will move to a competitor.
Top-class customer service exceeds smiling and saying hello to your customers. You have to treat every customer that visits your store like a premium customer. You must interact with them as if they were your only customer. One must watch one-time buyers turn into regular customers. If you consistently convert a good proportion of your visitors into repeat customers, your conversion rate will improve significantly. Visit the Xcentric Services website store to get the people counting camera prices.
Improve in-store operations
Long wait lines in a store cause cart abandonment more than anything imaginable. Increased cart abandonment leads to lost sales opportunities. Hence reduced conversion rates at stores. Additionally, when customers visit your store, they don’t want to spend 10 minutes navigating. Furthermore, customers don’t want to spend time looking for the products that they want. Long queues and a complicated store layout will drop you a lot of customers, fast.
Resolve complaints swiftly and reward loyal customers
No matter how much you personalize your content and customer interactions how good your customer service is. No matter how optimized your in-store operations are. Customers will always have one or two complaints. Whether physically in the store or on social media platforms, you must always respond to complaints swiftly. You must provide solutions as quickly as you can. Your customer conversion rate depends on it.
Leverage data to increase conversions
Customer in-store data will tell you how successful your strategies are. Your insight data will tell you how effective are things you are doing well and the things that need to be improved. For example, measuring customer visitor traffic will allow you to gauge the performance of new ad campaigns. It will allow you to count how many more people are coming to your store since the TVC or the new video aired.
Customer flow shows you how prospective shoppers move around in your store. Customer flow displays which areas are more populated than others.
Are customers getting clogged up in some sections of the store?
Easily, this can be resolved by improving the overall store layout and store design.
What are your most bought products? You may increase sales further by combining the 2 most popular selling items and giving out discounts to customers when they purchase them together.
An effective way to increase customer conversions and retail sales is by predicting what your customers want. And also by giving customers what they want. Be it products, services, or content; the more satisfied your customers are, the higher your conversion rate. Xcentric Services is providing you an opportunity to enhance your business and get people counting camera price .