Media-Focused Writing
Learn how to make announcements, company updates, and industry communications that are geared towards the media
Through professional research, storytelling and media-based writing, we can assist brands to produce press releases that are tailored for journalists, publications and industry audiences.
While our press release writing service specializes in generating press releases for publication, we are equally devoted to crafting announcements that have the potential to be published in editorial. We help you understand the intent behind your announcement, determine the best news angle and create a structured release to provide information for journalists to consider for a story.
The key elements of a successful press release are a compelling headline, an effective opening, pertinent supporting text, and a message that is valuable to readers. Our writers produce content that enables your business to communicate about important developments, and to get your release ready for the next step in media outreach.
Strategic press releases are prepared with the audience, publication needs and communication objective in mind, as opposed to generic press releases. Each project is tailored to the industry, announcement type and media opportunities.
Not every company update is a story. We look at what you want to announce and find the angle a journalist will actually run with, whether that is a funding round framed against sector trends, a hire framed against a market shift, or a product launch framed against a customer problem. If the announcement has no news value on its own, we say so and suggest what would give it one.
Editors skim. Your release needs the dateline, inverted pyramid structure, quote placement and boilerplate in the positions they expect. We format to the standards of the wire service you use, whether that is Business Wire, PR Newswire, EIN Presswire or a regional service, so the release moves through review without being sent back for corrections.
Executive quotes are where most releases lose credibility. We write quotes that sound like a person said them and carry information the body copy cannot, instead of restating the headline. Your boilerplate is written once, checked against your legal and brand language, and reused across every future release so your company description stays consistent.
When a release goes out changes who covers it. We advise on embargo dates, day of week, time zone and how to sequence a release against earnings, trade show calendars or a competitor announcement. For coordinated news, we prepare the release so it can be shared with select journalists ahead of the public date.
Businesses can leverage an essential feature of press release writing by collaborating with companies that have experience in the field, ensuring their important announcements are communicated in a more powerful way, with a professional structure and editorial awareness. Judicious use of a well-written release can enable journalists to grasp the importance of the story rapidly, and provide a solid basis for media pitching teams.
The ability to work with professional writers who know how to convey a story in a media-sensitive way and how to be read by editors.
Development of news angles which make company updates relevant stories and not just announcements
Proper formatting and preparation for journalist review and media outreach
Effective messages which bolster brand credibility in industry media and online
Each project starts with a thorough comprehension of the announcement, audience, context and objectives of the communication. This enables our writers to create a release that presents the most significant information in a media-friendly fashion.
Each release is built on sound principles of media writing, while keeping a constant focus on your brand voice.
We develop optimized press release content that's both search-friendly and naturally storytelling. We strive to ensure useful announcements for readers and effective communication of important messages.
Develop press release angles that engage the media and audiences to create press releases for events, conferences, launches, and industry initiatives.
Our expert team offers strategic press release writing services tailored to editorial excellence, business communication and goals, across various industries.
Learn how to make announcements, company updates, and industry communications that are geared towards the media
The business approach that’s suited to B2B companies, SaaS businesses, startups, and professional organizations
Press release copy prepared for journalist review, media pitching and client-selected media distribution
Storytelling based on research that highlights the value behind company announcements
Effective communication process with revisions and final content preparation