Niche-Specific Media Strategists
You're not getting a generic blast; you're getting the ones who already have a rapport with the journalists who cover your niche.
Having a biased third-party source report on your product creates a level of trust and credibility that is impossible to buy.
Build lasting credibility through strategic PR marketing that earns trust, strengthens your reputation, and influences customers before they even consider buying.
Our PR marketing services help businesses shape public perception, build meaningful media relationships, and communicate with purpose. We create strategies that support long-term brand growth, increase credibility, and keep your business visible across industries and markets.
98% of clients reported it created credibility and trust long before the sales are initiated.
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Brands Served
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Campaigns Delivered
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Media Reach
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Client Satisfaction
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First Time Resolution Rate
PR marketing helps people discover your business through media coverage and industry publications instead of paid ads creating recognition before they visit your website.
Public relations marketing is about earning press coverage interviews and media mentions that shape how people see your company. Every feature adds to your reputation and supports your marketing efforts while bringing more attention to your brand.
People often form an opinion before they visit a website. Seeing your business featured in recognised publications makes future conversations easier and gives potential customers more confidence to get in touch.
Digital PR is web-based media relations: getting coverage, brand mentions and great backlinks in online publications and digital-first outlets. A digital placement will remain active after printing, continuing to create search equity over the long term, establish editorial links, and drive referral traffic to help with SEO.
Secure and enhance your brand's online presence with online reputation management. We track brand sentiment, activate crisis communication protocols at key moments and work towards sentiment recovery to formulate the public narrative in line with your values.
Writing stories that journalists want to write. With strategic journalist outreach and editorial pitching, you can convert milestones in your company into highly effective media relations campaigns that result in authoritative media coverage.
Constructing authority through the hierarchy. We are experts in early-stage brand building and founder visibility, transforming executives into industry thought leaders through purposeful commentary, speaker placements, and founder positioning.
You're not getting a generic blast; you're getting the ones who already have a rapport with the journalists who cover your niche.
Your brand is assisted by one PR champion who understands your business goals inside and out, with no passing the torch.
We create highly responsive media roadmaps designed around your milestones, rather than you being forced into a pre-packaged distribution template.
Get past empty vanity metrics and get clear analytics based on the industry's gold standards, and tie every earned mention directly to business growth.
Combining modern SEO principles and genuine backlinks to boost your Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) in search engines.
We ensure to provide you with localized hyper-targeted media trade coverage or with local and international digital exposure to have a widespread reach.
The best stories are not for the lucky few Fortune 500 accounts. We design our PR services for businesses to enable active mid-market and scaling brands.
Our team takes care of all the heavy lifting, from concept development to editorial pitching to placement reporting; you just let us handle it.
Conducting the translation of the human-centric business story from the complex, often feature-heavy software.
Structuring the framework for foundational visibility for the complex, often feature-heavy software from the start.
Structuring the framework for visibility for the complex, often feature-heavy software from the start.
Building regulatory confidence to construct a resilient business model.
Structuring the framework for visibility for the complex, consumer-driven brand.
Structuring the framework for visibility of the legal and regulatory compliance landscapes.
Schedule a free strategy audit. We will break down your existing media presence and show you exactly how to streamline your outreach costs while driving authentic customer trust.
With Xcentric, we’ll evaluate your existing support system and demonstrate how we can save you money, maximize strategy, and help you with Experience, Expertise, Authoritativeness, and Trust (E-E-A-T).
| What matters | Typical Agency | Xcentric Services |
|---|---|---|
| Outreach | Media lists that are sent through generic lists to outdated databases | Media strategy matched to the market, with direct outreach by journalists and one-to-one pitch from the editor |
| Campaigns | Off-the-shelf distribution packages | Tailored PR marketing solutions that grow with your enterprise |
| Reporting | Limited or delayed reporting, only reporting on clip counts | Clear monthly performance metrics for brand mentions, organic visibility and sentiment tracking |
| Scope | PR only, siloed from other digital channels | Coordinating PR, SEO and digital marketing for successful and noticeable editorial links and regular backlinks |
