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Meta (Facebook + Instagram) Advertising

Xcentric Services specializes in Meta advertising (Facebook + Instagram) that helps brands connect with the right audience, deliver qualified traffic, and grow revenue. From e-commerce meta advertising to lead generation meta ads, our campaigns develop around the platform's dynamic environment.

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High-Impact Social Campaigns That Create Conversions

High-Impact Social Campaigns That Create Conversions

Xcentric Services has years of experience creating and managing paid social media marketing, allowing us to get results on Meta ad platforms. If you're a brand that wants to expand reach through Instagram sponsored content or conversions using paid social campaigns and advertising through Facebook pixel creation, we take care of the entire campaign development process. 

Key Features of Our Meta (Facebook + Instagram) Advertising Services

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Social Media Advertising for your Business

Our team uses your visual assets to reach your target audience using visual storytelling and laser-focused and precision-targeted audiences to a call to action that creates measurable brand awareness, consideration, conversion, sales, and ultimately ROI.

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Paid Performance Marketing on Meta Platforms

Utilizing Meta Business Manager Ads, we combine efficient ad delivery, ad placements, and bids based on result-producing strategies where all our campaigns are monitored routinely to optimize the best order to allocate the budget spend and efficiently defined audience.

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Instagram Sponsored campaigns

Our team can utilize all of the latest ad formats on Instagram, including stories, reels, and carousel ads that are perfect for showing off launches, promotions, and engagements with the community.

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Advanced Facebook Pixel & retargeting strategy

We install and manage your Facebook Pixel on each of your digital touchpoints, which is necessary to execute smart retargeting ads in real-time that can retrieve abandoned carts, returning leads, and repeat audiences and customers.

Solutions We Provide

Meta Campaign Development 

We provide a full suite of services for brands, including launching high-converting social campaigns on the Meta platforms, from truly understanding audience-based insights, creative processes, and ideas, to planning targeted delivery methods. 

  • More structured campaign creation through Meta Business Manager
  • Target audience segmentation
  • Location-based audiences 
Meta Campaign Development 

Full Funnel Facebook Ad campaigns 

Based on our experience managing Facebook advertising, we create complete funnel campaigns that are designed to produce sales or high-quality leads for businesses in Pakistan.

  • Sales-focussed creatives for product ads and collections
  • Lead generation forms and CRM integration 
  • Conversion tracking and optimisation of results
Full Funnel Facebook Ad campaigns 

Facebook Pixel Installation & Event Tracking

We can install a Facebook Pixel and set up conversion events to give you full transparency of the performance and insights of your campaigns. 

  • Pixel installation on websites or e-commerce platforms 
  • Custom event tracking 
  • Data-driven retargeting setup
Facebook Pixel Installation & Event Tracking

Lookalike Audience Campaigns

We can take customer data to build audiences similar in nature (to their best customers/clients) which is an effective ad strategy to source new users similar to existing users. 

  • Custom audience created from CRM or traffic sources 
  • Expanded similar audiences for awareness or sales campaigns 
  • Optimising bids and creatives for testing
Lookalike Audience Campaigns

Retargeting Ad on Facebook & Instagram

Our retargeting ad strategy targets warm audiences with specially timed ads that yield high conversion rates and generate information at a lower acquisition cost. 

  • Abandoned cart retargeting and browsing retargeting, etc. 
  • Dynamic product ads for e-commerce 
  • Frequency control / ad rotation on creative
Retargeting Ad on Facebook & Instagram

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