Media-Ready Perspectives
Learn how to make perspectives, industry updates, and executive communications that are geared towards the media
We can help leaders with professional research, storytelling and media-based writing to create an executive profile for journalists, publications and industry readers.
We are an executive brand agency, and our specialty is creating your leader profile for publication, but we are also dedicated to developing stories that could be published in editorial. We help you to understand why you are being positioned, what the best news angle is, and develop a process to give the journalist information to think about to write a story.
The important components of a great executive profile include a strong opening, an engaging headline, relevant supporting copy and valuable content aimed at readers.
Our strategists create content to help your leadership communicate on key events, and prepare your profile for the next step in media outreach.
LinkedIn is where most people check a leader before a meeting. We rebuild the headline, about section, featured items and experience entries so the profile reads as a point of view rather than a resume. Where a personal site or company leadership page exists, we align the bio, photo and role description across all of them so the same person shows up everywhere.
Editors publish arguments, not summaries. We work from your actual positions on how your market is changing and turn them into bylined pieces with a defensible thesis, evidence and a clear reader takeaway. Each draft is written in your voice from interview transcripts, then edited to the word count and submission format of the publication you are targeting.
Conference programme committees and podcast producers work from a short list of topics you can credibly cover. We build that list, write the speaker bio and session abstracts, and prepare the talking points so the same core arguments carry across a keynote, a panel and a recorded interview without sounding rehearsed.
Search your own name and you see what a prospect, journalist or board member sees. We audit the first two pages of results, identify what is outdated, thin or missing, and build the owned pages, author profiles and publication bylines that push the right results up. This includes consistent author markup so search engines connect your published work to one person.
An important aspect of executive personal branding is working with companies that understand the industry; this will enable the businesses to share their leadership perspectives in a more articulate manner that is structured and editorially aware. Carefully choosing a carefully worded profile can help journalists quickly understand the significance of the commentary and serve as a foundation for media pitching teams
Ghostwriting that holds your voice, built from recorded interviews rather than a questionnaire
Analysis of what your competitors' leaders are already saying publicly, so your commentary fills a gap instead of repeating one
LinkedIn and your personal site treated as owned assets you keep, not placements you rent
A cleaned-up first page of search results for your own name
Each project starts with a thorough comprehension of the leadership narrative, audience, context and objectives of the communication. That helps our writers develop a profile that will communicate the most important info in a media-friendly way.
Commencing every project with comprehensive knowledge of the existing digital trail, market image and core company objectives forms a solid ground for the positioning strategy.
By linking personal brands with required online editions and relevant platforms we provide the opportunities for significant publications and expert comments.
A detailed analysis and optimization of clients’ main digital pages will guarantee that every web interaction contributes to clients’ executive authority and business interests
When someone searches a leader by name, the results are usually a mix of old profiles, third-party directories and pages nobody controls. We work on the assets that decide what ranks for that query.
Our team of experts delivers strategic b2b executive branding services customized to editorial excellence, leadership communication and objectives in different sectors.
Learn how to make perspectives, industry updates, and executive communications that are geared towards the media
Ideal for B2B businesses, SaaS businesses, startups and professional organizations,
Journalist-ready copy of executive for media pitching and client selection media distribution.
Storytelling based on research that highlights the value behind leadership commentary
Communicate and revise content with effectiveness, preparing for final content