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Organic Traffic by 210% for a US eCommerce Brand in 6 Months

Boosting Metro’s Digital Expansion Pace by 310%

Organizations that are wholesale and/or eCommerce retailers in the B2B vertical. This client has a huge network of B2B wholesale and ecommerce retail stores in Pakistan across metro-online.pk. Their physical store footprints ruled the roost, but their online presence was plagued by a host of technical issues, little search traffic, and too much reliance on expensive paid acquisition. They brought on our multi-service digital agency to carry out an entire platform overhaul, optimize their digital marketing spend, and create an extremely scalable yet stable organic income stream.

Performance Overview

630%

Organic Search Sessions

99.99% 

Platform Uptime

8+ Years

Total Project Execution Time

40.8x

Conversion Growth
metro cash and carry analytics

What We Found When We Started

01

Infrastructure Instability

The current e-commerce platform architecture had major performance dips during the peak wholesale ordering periods. Poor infrastructure management and sub-optimal hosting setups resulted in high page load speed latencies.

02

Sub-Optimal B2B Optimization

The brand was very dependent on under-optimized digital investments. They were not visible on search engines because of technical SEO errors, not targeting their location and a strategy of paid acquisition that negatively affected their ROI.

03

Operations and Inventory

Stock counting in various physical fulfilment centres was disjointed. The brand also didn't have a centralized call center to look after order processing, wholesale customer queries, and the need to fulfill orders at all hours.

04

Manual B2B Ordering

Lack of an integrated B2B self-service platform with personalized pricing, volume based discounting, and electronic cataloging resulted in considerable ordering challenges and high customer service costs.

05

Inflexible Payment Options

Dependence on manual cheque processing, bank transactions, and cash payment (COD) resulted in serious gaps in payment settlement between wholesalers, their finance departments and clients that are required in Pakistani B2B sector.

06

Fulfilment & Logistical Issues

Lack of automated dispatching led to orders being sent without dynamic routing from the closest wholesaler resulting in high last-mile delivery costs and compliance issues regarding temperature-sensitive foods and perishable products.

metro case and carry design
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What We Did — Milestone by Milestone

—Initial Milestone

Platform Modernization and Core Infrastructure Upgrades

Our team rebuilt the front-end storefront for our retail brand, applying to the experience a new website development strategy that made use of enterprise-grade React and Next.js improve to back-end configuration for server management and hosting protocols and reduced downtime to practically zero.

Rebuilt responsive storefront with React

Deployed enterprise-grade Next.js framework

Upgraded secure back-end Server Management

Reduced website downtime to zero

—2nd Milestone

Strategic B2B Technical Search Blueprint

Conducted in-depth B2B ecommerce SEO marketing campaign aimed at commercial buyers. This included implementing site architecture, identifying duplicate content loops, optimizing all physical locations with local SEO and monitoring keywords closely through Google Search Console.

Launched targeted B2B ecommerce SEO

Corrected complex site architecture errors

Optimized multi-location local search visibility

Monitored rankings via Search Console

—3rd Milestone

Operations and Inventory Management Silos

Our marketing department revamped their PPC structure. We created tailored multi tier campaigns on Google Ads Manager and Meta Business Suite, implementing data driven campaign management protocols to carry out a complete ad spend optimization strategy.

Restructured targeted digital marketing PPC

Built high conversion Meta Ads

Optimized enterprise Google Ads campaigns

Maximize overall return on spend

—4th Milestone

Omni-Channel Operations and BPO Deployment

Incorporated BPO resources to provide uninterrupted coverage of support services. This professional team received and directed incoming wholesale calls, processed orders manually and kept an eye on the real-time reporting dashboard to ensure stocks were kept well-synchronized.

Deployed continuous BPO support coverage

Managed wholesale customer order processing

Handled incoming customer call center

Monitored live real-time inventory dashboard

Tools used

ReactReact
Next.jsNext.js
Node.jsNode.js
OMSOMS
React NativeReact Native
DevOps Cloud ArchitectureDevOps Cloud Architecture
AWS ServicesAWS Services
GA4 and GTMGA4 and GTM
CloudflareCloudflare

Deliverables

Multi-location dashboard integration
Admin dashboard integration
Scale technical SEO
Inventory dashboard integration
24/7 call center support
Operational BPO deployment
On-page optimization of the market
Complete e-commerce development engineering overhaul.
Enterprise-grade server handling and infrastructure management blueprint

Trusted Performance. Proven Results.

01

99.9%

Application Uptime

02

4 Platforms

Web, Android, IOS, Huawei

03

20K+

Active Users

04

JWT Auth

Secure User Authentication

05

24/7

Monitoring & Support

“From interface design to server hosting and customer service, everything was taken to Pakistan's digital wholesale level with this multi-service digital agency, and they completely revolutionized our Pakistani market approach.”

— Operations Director, Metro Cash & Carry Pakistan

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