Why Take Advantage Of Professional SEO Services In 2021?
Investing in Professional SEO Services that we provide at Xcentric Services is one of the most effective ways to attract potential customers to your website. The thing is – SEO needs to be done in the right way, and our experts know how to. According to statistics, there are approximately 3.5 billion searches made on Google every day. However, only a few of the Google searchers click to move to the second search engine result page; to get an answer to their query.
To generate traffic and increase conversions, ranking on the first of search engine result pages is a MUST. And that is exactly why you need our services. With SEO evolving, we make sure to tap into every trend for websites that we are optimizing. In this post, we have covered a few of them that we are leveraging in 2021 for SEO success.
SEO Trends We Are Leveraging in 2021
As mentioned above, to rank a website higher on search engine result pages, it is important to have in place a practical SEO strategy in accordance with the algorithm of Google. Here is a breakdown of all the trends we are following in 2021 while providing the Best SEO Services in Pakistan to our clients.
1. Core Web Vitals
In May 2020, Google announced that three new metrics called the Core Web Vitals will be used to measure user experience on websites. The metrics included Loading, Visual Stability, and Interactivity. Technically, all of these metrics are related to one thing – Page Speed; how fast website pages take to load, how soon they interact with the visitor, and how stable they are when loading. Knowing that the Core Web Vitals are here to stay in the ranking factors of Google in 2021 too, as the Best SEO Company in Pakistan, we pay closer attention to them when ranking a client on search engines.
2. Google BERT Algorithm
Google BERT Algorithm – Bidirectional Encoder Representations from Transformers makes the use us natural language processing and Machine Learning tools to understand the searches now. It works for more than 80 languages and for every query in English; to provide results that are actually searched.
With this update, the search engine bots on Google have become more conversational and can interpret the search intent of searchers. Precisely said, Google can now understand the human brain. This also means that websites with mismatched content will be impacted negatively. No matter how high-quality or detailed the content is, if it will not satisfy BERT, other content will be preffered. Therefore, when providing Best SEO Services for Small Business and optimizing websites, whether it be product descriptions, website content, or simply blogs, we make sure that they satisfy user intent for every query and rank high.
3. Keyword Research
More than 60% of the searches on Google are zero-click. This means that more than half of them end up without any click on the website link. It happens because with information and featured snippets available on the search result pages, customers get answers without any click. And chances are, they do not even get to finish typing a query and the information is right in front.
Considering everything, we make sure that the Ads and blogs posted on client websites cover all those keywords that a searcher would type. Also, given the changes in Google Algorithm and competition, we invest a lot of time in keywords research for a client. Thus, ensuring that the Professional SEO Services we are providing actually drive traffic to their website and increase sales.
4. Original Content
The saying never gets old that content is the KING. It actually plays an important role in optimizing and ranking a website on Google. Even more than branding and designs, content should get priority and that is what we do for clients at Xcentric Services. Simply put, the content we post on client websites is completely unique and is not there on the internet.
For instance, would you get a pair of shoes in the same design and colour that you already have? The same thing happens with content. Hundreds and thousands of pages with similar content index on Google. Do you think Google would rank yours if it is already existing on the web? A big NO. Hence, when optimizing a client’s website for search engines, we make sure that the content is plagiarism-free and informational. Thus, adding value to their brand voice with our E-Commerce SEO Campaign Services in Pakistan.
5. Voice Search
More than 30% of the population worldwide now uses voice search tools to search the internet on their mobile phone. Now, the thing is that most of the voice search queries are specific and long tail. The users today look for specific answers to their queries rather than long stories while using voice search. And according to our SEO experts at Xcentric Services, these users are more likely to convert than others typing out queries. Hence, as the voice search optimization trend is getting popular will stay in 2021, we have made it a part of our Professional SEO Services.
To sum up, the SEO trends we are tapping into currently are here to stay in 2021 and beyond. Hence, to continue driving traffic to your website through this year and the years to come, invest in the Best SEO Services Packages we offer at Xcentric Services. For more information about our E-Commerce SEO Services in Pakistan, drop us an email at [email protected]