By the end of 2019, Social Media has become the most effective platform to generate web traffic. Social Media Marketing strategy is the summary of everything you plan to execute and want to achieve through Social Media. The earlier you realize the fact that Digital Marketing is nothing without Social Media, the better for you. Social Media adds fuel to your Digital Marketing strategy; the more the fuel, the more the web traffic. To be more clear, sharing content through social platforms triggers strong reactions aka Web Traffic.
Are you still not convinced of this? Here are some reasons compelling social media as very important to generate web traffic.
Social Media drives Targeted Traffic
The targeted traffic driven by social media can be dramatic. Being a business, you need to know that publishing your blog and updates only on your website is not enough. Whichever industry you belong to, more than half of your target audience is on social media platforms. Having access to all your target audience will surely boost your traffic. For example, if you’ve published a blog on your website, only the audience visiting you to buy products and services will read it. Whereas, the same blog when shared on Facebook, will show up in the newsfeed of your audience who want to purchase your products and services, resulting in more targeted web traffic.
Helps Develop more understanding with Audience
The reason why social media platforms like Facebook, YouTube, and Instagram are considered very effective tools is because they have a strong audience base. This strong audience base with insight into their lifestyle is a cherry on top. If you want to generate traffic, try to understand your audience. Analyze their needs and wants by keeping a check on their status updates and tweets. By doing so, you’ll get an insight into their lifestyle, behavior, and values. In addition to this, you’ll get the answers to these questions.
- What are their Hobbies?
- What are they purchasing? And Why?
- What type of Websites do they visit?
- What kind of Posts do they share?
Getting an insight into these answers can help you generate traffic. These answers can help you create more compelling posts and blogs according to your audiences’ needs and wants.
Allows Targeting and Retargeting
Putting up Targeted Ads on Facebook is a great idea. Social media platforms offer different highly targeted ad placements. These ads can be customized according to your requirements, based on your customers’ choices and nature. For example, Facebook Ads target people based on their age, profession, choices, and behavior. Furthermore, using an Ads Management system to help you target and retarget is a great way to create web traffic. To have an insight into your campaigns, which are changing your prospects to customers, connect your ads to a CRM.
Builds a Brand Image and Loyalty
Building a Brand Image doesn’t happen overnight. To get the most out of your business, you need to make sure that you have a clear brand image in the minds of your audience. Do you think to have a Brand Image in enough? No, there’s a lot more to it.
Building a Brand Images takes years, but with the increasing trend of social media, this path is now shorter. To generate traffic through it, mark these on your to-do checklist!
- Build a Logo that represents your Business
- Create your Brand Personality by choosing a Statement Color
- Use a Soft Tone to Communicate
- Be Loyal to your Audience
- Offer Great Customer Service
Building brand image the traditional way takes a lot of effort, time, and patience. Furthermore, use social media to generate traffic after you’ve put up your brand image following the above checklist.
Social Media is the Newsjacking King
Living in this tech-savvy generation, you never know when an opportunity can knock your door, all of a sudden. Sometimes there is news or a post trending, which fits perfectly with your brand.
Jump-in, take your call on it and share it with your audience, while it is still trending. Reacting to this opportunity smartly at the right time can lead to your posts going viral on social media platforms. It sounds like a piece of cake, but you need to be very accurate with your calculations. Newsjacking Strategy needs to be targeted at the accurate time. To be more exact, this means that if you try to jump-in after the trend is over, you’ll look like a brand just trying to fit in the trend.
Using Social Media to generate traffic is not too hard. Targeting the audience the right way, at the right time is the only trick. If you’re new to the world of social media and still struggling to get the hold of these tricks, hiring a Digital Marketing Agency at this stage will help you get the best results.