WhatsApp is a popular messaging application that is now used as a marketing channel to enhance business growth. It is an active messaging platform where businesses can engage directly with the audience. In fact, WhatsApp Marketing Services reshape an existing business and help launch a new product and market the existing ones effectively.
With over 1 billion users and an engagement rate of 70%, WhatsApp has so far been the dream marketing channel for every brand. However, very few companies have been able to implement and plan an effective WhatsApp Marketing strategy. This is because WhatsApp is designed primarily for personal communication.
For many of us, instant messaging applications are full of private, personal, intimate, and family chats. So, as you can imagine, finding the right balance between advertising and WhatsApp Broadcast Campaign is crucial, and we at Xcentric know how to find the perfect blend.