Use SEO, Content Marketing and Email Marketing for Increasing Online Sales
Being a Digital Marketing Company in Pakistan, we consider the fact that SEO Services in Pakistan, Content Marketing, and Email Marketing Lahore are a match made in heaven. Hence, when we work on attracting customers to our client’s online web store and drive them back for purchase after purchase, we create a virtuous cycle of Digital Marketing in Pakistan disciplines that complement each other well.
While our SEO Services in Lahore help clients reach higher on SERPs of Google, a lot of effort is put into link building, considering the competition. However, the challenge is coordinating all three disciplines. And we accept it!
Email Marketing and SEO are related to each other in the sense that they both need content to promote brands. Hence, we solely believe building on the power of content that drives customers to every client’s online web store. Do you want to know how we use them all together to support our Digital Marketing Services in Pakistan efforts that we put in for our clients? Let’s discuss everything in detail!
What do Xcentric’s SEO Services offer?
Our SEO Services aim to attract more and better quality of traffic from search engines like Google towards your online web store. By tapping into this discipline, we ensure that the search engine crawlers can easily access and understand your content. But this doesn’t end here.
While taking care of your website SEO, we understand what your target audience is searching for to answer every query. Along with this, we also consider the upcoming algorithm changes. The most recent one being Core Web Vitals for SEO. For instance, Google alerted us of the mobile-first index update and, also, the addition of SSL signals.
In any case, Google provided us with plenty of time to implement the changes in each of our client’s website. So to help you stay in the competition of organic research and to meet the UI requirement, we’ll consider getting a Web Vitals Report for each page of your website.
The Core Web Vitals report by Google Console allows us to see the performance of our client’s website, based on real-time usage data. More precisely, the Core Web Vitals metric indicates your website’s speed, interactiveness, and stability. Technically, we focus on the following three tech measurement that the report covers;
· Largest Contentful Paint (LCP)
This metric indicates the amount of time the largest content element takes to load when a website visitor requests the URL. Usually, this large element is an image or a video, or perhaps a block-level text element. We consider it significant because it tells us how long does the URL takes to load.
· First Input Delay (FID)
FID indicates the time from when a website visitor interacts with a page by clicking a link or button to the time when your browser responds to it is what this metric indicates. Technically, this measurement is taken from any interactive element your website visitor clicks. Hence, being a Web Development Company, we make sure that your website pages are interactive, along with being attractive. Especially the ones where the website visitors are required to take action.
· Cumulative Layout Shift (CLS)
CLS shows the number of times your page layout shifts during the loading phase. The score ranges from 0 to 1, where 1 indicates the most shifting, and zero indicates no shifting. We at Xcentric Services consider this metric very important because page element shifting amid the website visitor is interacting with your website is a bad vibe.
Precisely, when Google warns earlier, we consider it as a gift that should not be taken for granted. Moreover, no one can ever be sure about how much an LCP can influence the SEO score. Hence, to compete in the world of organic search, for our clients, we include an SEO budget for experimentation and unexpected curveballs from Google. For now, we are continuously working on implementing these changes for our clients to make sure that they don’t fall in rankings.
Recently, we spoke to one of our clients to discuss an attempt to improving their LCP, FID, and CLS ahead of time. They wisely gave us a go-ahead, and that’s exactly what every online retailer should do if they want to compete in the organic rankings of Google. So, all in all, it is a great bet that we at Xcentric Services wouldn’t mind taking.
Content Marketing – The Fuel to our SEO
Content Marketing is the act of drafting or curating content, publishing it, and spreading it to entice, engage, and retain online customers through various Social Media Platforms and Online Marketing Websites in Pakistan. We, being a Digital Agency in Pakistan, believe that it depends on selling something that has some real value. Precisely, it is all about creating compelling content that convinces the online customers to buy products from you. Hence, when we provide Content Marketing and Email Marketing services to our clients, we make sure that it acts as a fuel to the SEO efforts we are putting in since it helps answer customer queries.
Engaging Customers with Email Marketing
Our Email Marketing Pakistan campaigns aim to engage online customers and prospects in a personalized and relevant way. This way, we keep our client’s business connected, ensure timely delivery of products, and keep the customers aware of your products from time to time. Thus, keeping them connected with you between online web store visits and purchases. Do you want to know more about how our Social Media Managers can help you Build on your Customer’s Leap of Faith with Email Marketing? Get in touch with us or ask away your queries in the comments below!
How we combine the benefits of all three Digital Marketing disciples?
Considering a hypothetical online web store, here’s how we combine the efforts of Search Engine Optimization Services in Pakistan, Email, and Content Marketing for Pakistan Selling Sites;
· Keyword Research
Imagine that you are an online grocery store that sells everything, from bakery items to kitchen appliances, fresh produces, and snacks. In that scenario, if you want to get your online web store’s pages ranked higher on SERPs and build on traffic-driving keywords, we can help!
For every client, we monitor their keywords, select the ones to target, and analyze the traffic volumes for every keyword. Along with these SEO efforts, we also focus on the technicalities of it that include on-page optimization. And if you are assuming why this is important, let us tell you that this is the part of SEO that helps us identify content opportunities for your online web store. By now, the insights of how we work on the SEO of our clients have sparked you. So, what’s the wait? Go through our affordable SEO Plans and choose one according to your preference or drop us an email with your online web store’s URL at [email protected] if you have any other queries; we’ll get back to you soon!
· Content Ideas
Imagine that you are an online grocery store, and we, Xcentric Services, take charge of your web store’s SEO. Moving forward, we might feature a Best Bakery Items campaign or a weekly recipe video featuring the products you sell on IGTV and YouTube some other day. Plus, we might also share a carousel Ad of your bakery items on Facebook. Did you notice how smartly we covered Online Marketing in Pakistan too? From Instagram Marketing Services to YouTube Marketing in Pakistan and Facebook Marketing.
There’s no limit to content creating ideas, and your SEO keywords also help us generate them, such as the example above. Hence, with a tweak of Social Media Management Services to your SEO strategy, we not only boost your SEO score but also provide your online customers driving through Google with some quality information about your products and services.
· Leveraging from Catchy Content
Being providers of savvy Digital Services, we make sure to include an email subscription form on every post we do on behalf of our client. The subscription will invite new online visitors to your online web stores. Precisely, people who found you on Google. For instance, we provide them with an opportunity to sign up for your newsletter, promotional emails, or leave a review. So later, when they subscribe and share your content, you earn backlinks that help boost your SEO score.
· Emails to encourage Social Connections
Every week, on behalf of our clients, we drop an email in the inbox of their target audience. We call it an email newsletter, which sometimes includes your best selling products or a link to any of your engaging posts.
Most probably, most of the email receivers click on the product or post shared in the newsletter and share it on their Facebook profile. In some cases, if your recipient is one of the Digital Influencers in Pakistan, your product or post might get featured on their blog. You might be thinking what’s the benefit of putting in these efforts.
By combining your online web store with Social Media Marketing in Pakistan, we boost your domain ratings and improve the backlink profile. So even if it is small, it contributes to the ranking of our client’s organic ranking. Thus, fully covering them with SEO.
While Content Marketing and Email Marketing do influence SEO Services Pakistan, we at Xcentric Services use it to the advantage of our clients to drive traffic towards their online web store. Because everyone wants their Magento 2 Website Development efforts to pay off, and so do you. Hence, if you are looking forward to leveraging on creating appealing newsletters, Online Advertising in Pakistan, and create engaging blogs, we can help!
And now that you know how we undertake and combine every Digital Media Marketing discipline and get you twice the coverage of Social Media Marketing Pakistan, along with boosting your SEO score and ranking you higher on SERPs, what are you waiting for? Get in touch with us at Xcentric Services; We offer some reasonably quoted SEO Services Pakistan and Social Media Marketing Packages as well, which in return, give your SEO score a boost. Plus, if you might as want to tweak your Magento 2 Website Development efforts according to new trends, being a Magento 2 Digital Agency, we can help you with this too!