The Importance Of Facebook Marketing For E-Commerce Businesses
Running an E-Commerce business in 2021 requires every bit of skill and savvy as running a physical store. Why? Because the customers of today are increasingly flocking towards online shopping. It may seem that E-Commerce giants like Daraz and Amazon have easily achieved success on the internet. However, no one might have told you that alongside selling worthy products, they have invested BIG in Facebook Marketing for E-Commerce too. Investing in Facebook Marketing alongside selling worthy products and services is a MUST. Are you a newbie in the E-Commerce world and want to get all eyes on your online web store? Getting our Facebook Marketing Services is your way to go. Being a Facebook Ads Agency for E-Commerce, we at Xcentric Services know the art of achieving success for an E-Commerce business. Here is how we make sure that a business’s Facebook Marketing is ON POINT.
Selling On Facebook
In these tech-driven times, selling on your online web store alone is not enough. Hence, when businesses get our Facebook E-Commerce Marketing services, we augment their online web store by selling their products directly on Facebook. And for that, we set up a SHOP on their Facebook Page. This tool lets us feature their products on the page, set shipping preferences, and establish payment pathways.
Creating Visual Posts
Every product or service a business sells needs to speak itself. You might have a HOW in your mind right now. Well, leave that responsibility on us. By creating and posting engaging visuals like photos, videos, and gifs, our marketing pros will make your Facebook feed stand out.
And yes, they will not forget about those very cool features of Facebook like Facebook Live that instantly connect brands with their customers. Other than that, we go out of the way to make our client’s product images feed look unique. For that, we ask the client’s customer to observe the products and share the image of them that they have taken. To be precise, other than putting our graphics team to work, we leverage user-generated content too. Because you never know when a post by a customer could go viral?
Sticking To Posting Schedules
Being a business, you aim to engage with your target audience and boost your online conversion rate? Well then, just posting information every second day is not enough. Success in this digital world demands consistency, alongside creativity. At Xcentric Services, we have a stronghold on both, which means, whenever a brand gets on board with us for Facebook Marketing for E-Commerce, we commit to a posting schedule. Though before we plan a schedule, we ask our client questions like:
- Do you want us to post every day?
- How many posts do you want up on your Facebook Feed in a day?
- What kind of content do you want us to share – images or videos?
Once we get the answers to these questions, our team gets on to roll the Facebook Marketing ball by planning a result-driven posting schedule. Though there is another side to the story too, which is the real challenge – identifying when to post. Post creating engaging content for your Facebook Feed, our team will also analyze the hour when the engagement rates are at a peak in your niche – all with the help of Facebook Insights.
While there are many Facebook Marketing Agencies out there, not all of them understand that they do not have to hit the audience on their head with a sales pitch. Though there is nothing wrong with putting products and services in front of the interested target audience to generate sales and traffic. But there is a good way to do everything, right? We know which way to take!
On behalf of our clients who hire us for marketing their brand on Facebook, we make sure to share every in-store or web store promotion they have on their Facebook Feed. By putting in our best efforts, we create visuals that include CTAs, craft catchy captions related to them, and have them up on their Facebook Feed. Thus, ensuring that every customer knows the brand has a promotion LIVE in-store or their online web store.
Running Facebook Ads
One of the sure-fire ways we drive traffic to our client’s online web store is by planning the Best Facebook Ads Strategy for E-Commerce. For that, we initially set up the business’s Facebook Ads account, which allows targeting a specific audience. And later on, when the account is set up, we get on to placing Ads for the brand on Facebook. The benefit? It gets the brand’s products and services in front of potentially interested customers.
Monitoring And Retargeting Ads
After placing Facebook Ads, we do not take the back seat. Instead, our team keeps an eye on if the placed Ads are doing their job well or not. Why? Because monitoring the Facebook Ads performance and retargeting the potential customers is a way to succeed in Facebook Marketing for E-Commerce.
By retargeting, we reach out to the client’s customers who have viewed the Ad and are considering making a purchase. Maybe, they have their cart ready but did not just hit the CHECKOUT button because they are yet to make a final decision? Retargeting will remind them of that cart and trigger their desire of buying. Other than that, monitoring also helps us better plan the next campaign, which is another plus.
Get In Touch With Us TODAY!
Running an online web store in these tech-savvy times is competitive. A solid Facebook Marketing campaign augmented with advertising tools and a customer-centric strategy is what businesses need to be successful. Being a Facebook Advertising Agency, we at Xcentric Services can help with it all. Just drop us an email at [email protected] with your business’s details and we will get back to you with a complete Facebook Marketing Plan.