Remember those times when status updates and searches in the form of text were breaking the Digital Marketing Trend grounds? The trend was somewhat alive at the beginning of 2019 but proved to be a passing trend by the end of it. The reason behind this was the continuous evolution of tech advancements in the digital world because savvy marketers have forever been eyeing out for new ways to increase revenues and grow businesses digitally, with visuals.
Amid all this, Speaking with visuals emerged as a crucial trend in 2019 – A remarkable era of transformations, in the world of Digital Marketing in Pakistan. Let’s think for about a minute. What did you prefer seeing in 2019, a classic TV commercial, which, of course, had many more elements or an Infographic on Instagram? Humans loved Infographics, and so did businesses because they evoked emotions and inspired people. Hence, proving them as a very fantastic tool for marketing.
New Year, new trends, and tons of advancements – 2020 defined. While the visual speaking trend is staying in this year too, the speech and voice technologies are the newest trend. Hence, our experienced marketers at Xcentric suggest having a broader perspective by molding the strategies around both trends; Speaking Visually and Loudly!
Need some more reasons to why you should step in these trends and how do they work? Now we’re talking.
Instead of Reading, the Audience will prefer Seeing and Hearing
In this tech-savvy era, pitching a product isn’t as easy as before. Rewinding to a few years back when we’d see brands telling customers how it works, some even made a whole TV Ad showing the process. But fellow, if you’re still following this old school way of marketing, you’re surely way behind in the game of Digital Marketing in Pakistan.
Hence, learn the first lesson of Marketing in 2020; Never tell your audience what you’re trying to say through Status Updates. Instead, let your creativity do the talking and that too LOUDLY. Descriptive videos and eye-catchy Infographics might help you with this. A picture says a thousand words – A quote summing that sums up this trend really well.
First Impressions will be Impactful; Be it through Visuals or Voice Searches
First impressions play a very crucial role in the world of digital marketing trends. Because a human brain can build an instant first impression of things, in just a matter of a few minutes, making it very prone to wrong ideas. Hence, if the audience has got absurd ideas about your product, or they’ve not got enough knowledge about it, they’re very likely to skip investing their time in your brand.
Businesses of this era are integrating Visuals and Voice Searches to their websites. A website with a drag-drop in cart functionality and static images of products are no more fancied. Instead, this era is all about people wanting to see more descriptive videos of the products and them calling out on Alexa to add products from your E-Commerce website to their carts. See how speaking visually and loudly has turned everything around in this digitized world? Have your take on these trends of 2020 and watch out how they help you provide your customers with a great experience.
The key to success? Professional Help.
The personal touch on everything you create is perhaps the best you can do to make your Digital Marketing strategies a success. While visuals support brands to create their recognition on digital media and spread their name, voice search tools are an excellent way for brands to know their audiences’ needs. Hence, to wrap it up, we’ve reached a verdict that following both these trends simultaneously can take businesses to the next level in 2020. Though creating visuals is something your graphics team can do well, but integrating voice search tools with your E-Commerce website can be a hassle. So to be at the safer side, consider getting some help from our experienced professionals at Xcentric Services today!