Social Media Marketing Trends – Which Ones Matter The Most In 2022?
It is that time once again. Social media marketers everywhere are blinking their eyes and poking out heads from behind the scenes to find out what is coming up next. They have got Social Media Marketing strategies to plan and need to know which trends will change the game this year.
Will the video-sharing platform TikTok overtake the good old Instagram? Is the organic engagement getting any better? Does every business have to host a LIVE every week? Honestly, working in an industry that transforms faster than the Power Rangers is very tough. But do not worry because we are here to save you some nights of researching with answers to your questions.
Do marketing better with Xcentric. Stay on top of the trends and beat the competition with the help of our strategists. Speak to them by ringing us at 0300-800-2094 or drop a query at [email protected] today.
3 Social Media Marketing Trends To Prepare For In 2022
Every year, our team of Social Media Experts outlines a list of all the trends that are believed to take over the digital world for quite some time – and actually impact businesses. From those trends, we have created this list of 3 social media trends that will be dominating the industry this year. Or, probably even change the way businesses are promoted on social media.
1. TikTok: An Important Social Media Platform For Marketing?
In the past few years, Instagram has been holding onto the #1 spot in the heart of most social media marketers. It was growing at a fast pace, giving a high ROI and bonus point – was a fun platform to hang out on. However, this has changed now.
TikTok surpassed the one billion user mark by the end of 2021, making it the 7th most popular social media platform globally. If messaging platforms are excluded, TikTok is the 4th one after Instagram. But why is this a BIG deal?
Well, at the beginning of 2021, it had 689 million users only, which means that there was a 45% increase in the user count in less than one year. Putting this into perspective, the count of monthly active users on Instagram grew by 6% in 2022. Even more surprising? The search trends of Google also show that TikTok is dominating the short-form video content of Instagram.
The demand for TikTok has grown a lot, while that is not the same for Instagram Reels. However, despite the growth of TikTok, many businesses still hesitate to invest in it. Counting on our experience and research, we can say that this is not the complete story.
While some businesses are hesitant, others are reaching their marketing goals by investing in Social Media Marketing Services in Pakistan focused on TikTok. Hence, it is clear that brands will be flocking to the platform real soon. So, rather than staying behind the wave, a step ahead, make an account on TikTok, and start exploring it.
2. Start Spending Ad Dollars On Small Social Media Platforms
Out of all the social media trends that we have covered in this blog, this one is probably the most surprising. New researches show that the customers of today are more receptive to advertising on small platforms like Snapchat, TikTok, and Pinterest rather than on the big ones.
The search trends on Google are also showing an increase in demand for Ads on these small platforms – especially TikTok. Rumors of getting good results out of these platforms are spreading around and the curiosity is increasing. Our thoughts? Even though these platforms are not as saturated with Ads as Instagram and Facebook, advertising on them can be tricky.
Being a pro at planning Social Media Marketing strategies, we have also started diversifying Ads to these platforms for our clients. In fact, the Ads are fitted with the organic content posted on the platforms. As a result, the Ads look less disruptive, more entertaining, convert more and bring in good vibes for the business.
Ready to experiment with creating Ads on diverse social media platforms? Get help from the marketers at Xcentric by calling at 0300-800-2094 or drop a query at [email protected] today.
3. Shoppers Will Buy Products Directly On Social Media
Prior to the pandemic taking over the world, social commerce was considered a flashy opportunity for innovative businesses. Basically, they had to call themselves a disruptor before letting their customers shop when on social media platforms.
However, the increased consumption of social media combined with the lockdown formed the perfect state for the social shopping explosion – which is not going anywhere. In fact, marketers have also predicted that social commerce will grow into an $80 billion industry in 2025. It is riding a coattail of equally huge E-Commerce growth.
80% of the buyers were already using social media platforms for discovering brands and researching products before the outbreak of COVID-19. And by now, almost every business has figured out that letting all the users’ checkout in the same applications makes sense. After all, opening up a website is just another extra step, right?
Fix the leak in the conversion funnel by investing in Social Media Management and marketing that allows customers to shop in-app. Even though this is not a replacement for E-Commerce, nothing is better than providing a retail experience to customers on social media platforms – which they use day and night.
Grow Your Business Digitally
Get expert advice delivered straight in your inbox.
Want to stay on top of these social media trends? Xcentric can help. Get in touch with us by calling at 0300-800-2094 or drop an email at [email protected] today.
Trends on social media keep changing and keeping pace with all of them is tricky. Some can leave you surprised – and you might not even see the other one coming until it hits you hard. Hence, to effectively manage each aspect of your social media presence and never miss out on any trend, get our Social Media Marketing Services in Lahore.