SEO + UX-Minded Website Navigation: How SEO Services In Lahore Help Make It A SUCCESS in 2022?

SEO Services in Lahore

SEO + UX-Minded Website Navigation: How SEO Services In Lahore Help Make It A SUCCESS in 2022?

Every business these days aims at driving high website traffic from both – the target audience and search engine bots. Optimizing the main navigation of your website can help with making it a success. However, being digital marketers, we understand that the metrics are updating continuously. Hence, the only way to make it a success is SEO Services in Lahore.

While optimization for search engines is difficult for some, it is the passion for others. We are the latter ones – always on a watch for the next genre of SEO that can help businesses get closer to their goals. Unlike most agencies, we do not chase shiny and bright marketing trends, obsess over SEO keyword rankings or just keep modifying search Ads for a higher CTR.

To optimize a website and nail an SEO + UX-minded navigation, our experts slow down and literally see the forest for the trees. In simpler words, the core experience of a website shared between the search engine and a user is not only the content; it is the main navigation. Users get to the content and search engines understand the hierarchy of pages only through navigation.

More importantly, navigation is something that helps search engines and users understand what should be important to them and what is important to YOU. Unfortunately, it is an elemental SALESPERSON often overlooked. You too must have come across a website with too much content in the main navigation, which confuses.

On the other hand, many simplified mobile-friendly websites also have navigation that does not provide enough guidance. So, as we move forward in this blog, you will see how investing in professional SEO services can help you have a website with optimized navigation.

Want to get your Website Optimized for the Search Engines and users without any hassle? Get on board with Xcentric. Speak to our strategists by calling at 0300-800-2094 or email at [email protected] today.

3 Ways To Streamline An SEO + UX-Minded Website Navigation

Truth to be spoken, this is not one man’s play. While the data does tell us the key factors that users want in navigation, multiple parties have to participate in making the BEST navigational decision. They include the leadership that can detail the business’s future direction and sales support detailing what customers and prospects can ask for continuously.

Best SEO Company in Pakistan

Moreover, the SEO experts detail what is already linked on the website and what is not when providing Best SEO Services in Lahore. Other than that, follow these tips to understand how users navigate through the website, where the navigation is not sufficient and ways to improve it:


1.  Analyze Google Analytics User Flow

Our #1 stop in the pursuit of nailing the perfect navigation is reviewing how the current target audience is navigating through the website link structure. On one hand, we aim at making the search engines happy with SEO Services in Lahore. On the other hand, we want to show our preferred content – BUT user experience trumps it all.

By navigating to the Users Flow in the Audience segment of your Google Analytics profile, see what the common visitor pathways are on the website. Notice the defined movement behaviour, because it is important to know what someone landing on the homepage does next, as well as those landing on an internal page.

Next, check if there are any commonalities between the second-page visit preferences. After that, when the User Flows are reviewed from the All User view, go ahead and create an advanced segment for viewing those that result in a transaction or conversion. Again, did you see any defined behaviour or movement similar to the common user?

Not to entice the rabbit-holing in this review style, but you can also utilize other segments that are pre-defined. Even more, you will have countless options to choose from to create custom advanced segments. Other than that, you can view the navigation journey of the following:

  • Returning Vs. New Users
  • Specific Languages & Geographies
  • Traffic From Referred Traffic Channels

2.  Investigate Internal Website Search

Now that you have investigated the navigational links through which the web users are finding the content they are interested in, it is time to review content they want to see but are unable to find. Yes, we are talking about the content not being available or not understandable in the main website navigation.

Best SEO Services in Lahore

To sort this out, simply analyze Site Search in Google Analytics. Have a look at the specific terms searched by the users, find out how they refine searches, and track their exit rates. It will help you understand what type of content and links they expect from your website and what they did not find through the navigation.

Digging even deeper, move past the overall website search results for analyzing data from the perspective of users. This provides an insight into the additional navigational needs persisting outside the main website navigation. When providing SEO Services in Lahore, this step is one of the critical ones that we never miss.


3.  Visualize User Interaction With Heat Map

In the previous analysis, data-driven approaches and numbers were focused on more for understanding the user-behaviour with website navigation. At this point, we being an SEO Company in Lahore suggest stepping away from the granular user behaviour data. Switch to gain a visual feel of how the users are reacting to the navigation.

To make this work, work, get a heat map on your website. Pay attention closely to not only the click movement of users on the homepage navigation but also the internal pages. Most importantly, review how the user behaviour changes between mobile and desktop users.

SEO Company in Lahore

You might notice that the mobile and desktop behaviour with the website navigation looks quite different. And, the reason behind this is that the presentations of both are actually poles apart. For the compressed mobile view, consider how expandable the navigation can be, as the small fonts do not get any links.

Hence, in your next redesigning process, consider mimicking the desktop navigation for the mobile too. This will provide a similar presentation to both – desktop and mobile users, beginning their website journey from the homepage navigation. Also, with this, you are done with your due diligence in understanding the behaviour of users on your website.

Got no time to do all this hard work on your own and reach every optimization touch point? Xcentric is here to the rescue. Speak to us by calling at 0300-800-2094 or drop a query at [email protected] today.

Shopify development services

Grow Your Business Digitally

Get expert advice delivered straight in your inbox.


    All the steps that we detailed above are an ultimate deep dive into understanding what the target audience and search engines are interested in when it comes to navigation. So, take the website navigation to heart and pay attention to improving it while keeping SEO and UX in mind. In the end, the hard work and time put into it will make the search engines thank you later in the longer run.

    However, if you have a lot on your plate already, count on Xcentric. Being the Best SEO Company in Pakistan offering affordable SEO Packages, we will handle it all for you – from the navigation of your website’s homepage to its internal pages and everything in between.

    logo
    30,000 – 80,000
    2nd Floor, Building # 38, next to Papa John's Pizza, Sector Z DHA Phase 3, Lahore, Punjab 54000 +92 300 800 2094 [email protected]
    Lahore , Lahore
    54000 Pakistan


    newsletter