People counting camera is the latest tech tool related particularly to retail business, it is good at counting but if you are smart enough you will get more clues to improve your business to another level.
It has been some time since companies understood that customer is the most important aspect of all businesses and product is not. Obviously, marketing starts with the product or a service that you are providing to the targeted audience. Although, the journey of a product once it is manufactured to the store and then its marketing is long experience and end-to-end buyer’s experience governs the fortune of that product either it will give good profits in return or all the efforts will go useless. The people counter device is more than just counting people or you can say visitors in a business venue.
People counting solution are invaluable to analyze traffic, sales rate, and average transaction size. It is the first step of understanding the customer. The next step is analyzing what is going on once they enter your store. People who are eager to walk the extra mile and boost their sales by carefully knowing their customers should be willing to dig deeper.
Retail business varies from other industries when it comes to the process before buying or the second thought. The fortune of a product is decided in a shorter time period in retail stores. You have probably heard the saying that goes People do not know what they want until they see it. This fact is so true and almost one-quarter of the retail shopping business is thoughtless still. Now, this does not essentially mean the instinct of buying are not based on re-established thoughts and ideas. If you think so it is time for you to start getting closer and look at what is behind all the idea of buying any products and is the urge of buying any product from the retail store.
Retail Area Optimization
People counter Device gives you these details about your customer behavior and inform you about the optimization of your retail area and your marketing activities to get a boost up in your sales. If you still do not know the answers to questions below you are simply missing a lot of opportunities.
Do you know the most and the least busy areas of your stores? Does the interest of these areas get transferred to product sales? Do your visitors spend more time in your store to become your customers?
Track your customer’s footfall flow in your store and check what path they follow. Further, modify your product location, lighting, layout according to it and to create the ideal path for your visitors. Guide your customers in your store to gain the best experience an increase in sales.
Notice the busy areas in your store to know which items are bestselling in your store. By gathering all this useful data about customer dwell time, you can get all the detailed insights. Including details of how interesting your new products are and which items captured more attention of the customers. Considering they were sold more after changing the location of these particular items.
Assess the interaction level of your visitors with each area. In order to make effective decisions about your product placements, store lighting and positioning of tables and shelves. With the help of People counting camera and other people counting solution you can boost up sales by refining the features that make people buy things. Simply install a people counter device that will help you turn visitors into buyers and you will notice a vital change in your store’s insights and sales.