With the retail businesses people counting camera devices also serve the restaurant sector. Many restaurant owners use the analytics to boost up their sales.
We have already seen a change in consumer spending habits within the retail sector, with more brick and mortar stores closing as shopping methods change. We are now also seeing a shift within restaurants as well, as consumer’s change the way they dine. People want an experience, whether that is something new and exciting, or simply great customer service. We will explain how people counting analytics can be used by restaurateurs to increase traffic and successful conversions.
What retail analytics technology is currently being used in the restaurant sector?
The fresh studies show some interesting points regarding the changing face of consumer behavior, and, perhaps more importantly, how brands must now adapt to these. We are witnessing that more people want to eat at home, which is willingly available at the click of a button with the ease of delivery and mobile ordering. Only 37% of restaurant operators believe the most important area of technology development in the next five years is customer orders. Currently, only 32% of restaurants offer mobile payment options but expect this to increase significantly.
The industry has also seen a rise in virtual restaurants, which offer delivery only. Many restaurant owners took advantage of this gap in the market and currently occupied space. This trend replies the question of the difficulties of hiring great chefs, with lower margins when food is eaten away from a physical store. Most importantly, however, is the fact that people want convenience on their terms.
It is now absolutely crucial that brands understand their customers by gathering as much data as possible and customizing the experience according to their needs.
How can retail analytics focus more on customer experience?
Despite the hype around the technology, people counters, robots, and data, there is a common theme addressed that technology is there to enhance the experience, and not completely remove the human touch. The robots can do the preparation more efficiently than a human, but customers still want a human server to connect with. For retailers and restaurants, the focus will be on a combined effort to integrate both technology and humans into the customer experience.
One thing that has not changed is the fact that it is still highly important that brands understand their customer. More restaurants are adding kiosks, with 41% of millennial stating they would use one, but other demographics, preferring to order via a person. The message is simple; do not just add technology for the sake of adding it, it has to fit perfectly with your business.
This is where using data and analytics in the restaurant sector can take traffic and conversions to another level. For example, do you know what time of day you are the busiest? Do you know when your lines are the longest and when customers are most likely to abandon it? Are you aware of how the layout can be optimized to prevent bottlenecks? Analytics regarding store retail performance provides this type of intelligence to its clients so they improve the customer experience.
Moreover, it is said that legacy thinking is worse than legacy tech does not think of either or, think of both. It is an exciting time and we are looking forward to seeing how many restaurants can seize the opportunity to create a truly amazing experience that increases customer traffic, while also keeping them engaged.
To check the proper customer behavior particularly how a customer or visitor interacts with your products or your display you need to get a people counting camera for your business.